Why are charities using text-to-donate?
I am sure you often wonder when you’re working within your charity or fundraising role, what is the best way to go with your next campaigns? Or why are charities starting to use SMS donations more and more now?
We have put together a few of our main thoughts as to why charities may choose text-giving over other methods, or else to add to their list of donation collection methods.
Our first thought is that text-to-give is incredibly user-friendly. There are no forms, fuss or verification checks required. The donor simply texts their chosen charities “keyword” to the 5 digit shortcodes and a donation is made.
People don’t often like to partake in anything that takes up too much of their time or requires long-haul forms. It is also user-friendly for the charity. Text campaigns can be created and inactivated in a matter of minutes. This helps to reach deadlines that little bit easier.
Quick and Easy
SMS Giving is also quick and easy to do. It takes around 60 seconds or less to send a donation by text. If someone wanted to give a charitable donation without much effort – SMS is the answer.
Most people within the UK today either own or have access to a mobile phone, therefore, it is one of the most effective ways to make a donation. If you are at an event with no change in your pocket, no problem – you probably will most likely have your phone with you so the donation can be made easily through your phone. Donations can be as little as £1 too.
Detailed reporting on progress
Reporting is so important when it comes to SMS fundraising, you need to be able to monitor the progress and measure the success of your campaigns.
Mobile Fundraising and Engagement with InstaGiv has a realm of various reporting functions from your inbound campaign report, consent and opt-in report, Gift Aid collection report and much more.
Our regular giving reporting displays everything from the number of subscriptions per month, number of new sign-ups, gross donations per donation, number of skips and stops, retention percentages and much more. This is essential and is readily available with InstaGiv campaigns.
These are just to name a few; the reasons are endless as to why charities continue to choose SMS giving as part of their fundraising efforts. Other thoughts we had include:
- It’s cost-effective
- Has a fast turnaround
- Works in real time
- It can be accessed 24/7 among lots of other benefits
We hope you enjoyed this week’s blog if you have any thoughts you would like us to focus on we would be happy to hear them. Reach out to us at firstname.lastname@example.org.
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