Top tips for optimising your regular giving SMS campaign
You wouldn’t use just one form of fundraising for single giving, so why rely on Direct Debit for monthly donations?
Regular giving donors are a crucial source of income for charities. SMS can lower the barriers that are associated with monthly donation sign up and Direct Debits. It’s quicker, easier, transparent and can help you acquire a new segment of regular givers.
You can read our latest blog on why SMS regular giving is so appealing to both charities and supporters here.
Here are just a few things to consider when setting up your campaign:
- Choosing the right keyword
If you are likely to use the same campaign to acquire regular givers over the long term then a keyword connected to your charity name or cause will stay more relevant.
Alternatively, if you are planning to run separate appeal acquisition campaigns then you can use keywords related to these.
- Choosing a donation amount
The average donation amount for regular giving is £5 – £10. With instaGiv you can offer either of these, as well as £15, £20, £25 and £30. Broaden your reach by offering your supporters the option to choose an amount that they feel comfortable donating by asking them to simply add the amount they want to donate to the end of the keyword.
- Customise your response and monthly messages
Supporters will receive a reminder SMS 24 hours before their donation is taken and a confirmation when it has been taken, increasing your opportunities for touchpoints with supporters. Both of these messages can be customised so that you can build your relationship with them and maintain a consistent brand experience for supporters.
- Use outbound SMS to recruit
Do you already have a base of warm opted in supporters? It’s easy to send them an SMS that they can easily reply to and sign up to monthly donations in seconds.
Interested in learning more about SMS regular giving? Send us a message here and we will be in touch.