Top tips for promoting your SMS donation keyword
So you’re ready to kick of your 2021 SMS fundraising plans. You’ve chosen your keyword, edited your response message, switched on consent and added Gift Aid. Now all you need to do is advertise it and wait for donations to start rolling in. But what are the best ways to promote your SMS donation keyword?
One of the best things about text-to-donate keywords is that they are easy to add to many types of promotional campaigns. People are likely to have their phone on them in most situations so texting to donate can be done there and then in seconds, making it easier for many people than visiting a website and completing a form.
Your keyword can easily be added to your social media account bios, added to the descriptions of images you post or even posted as an image itself. This is great because people are likely already on their phones so sending a donation message is little effort for them.
If you’re running any sort of virtual event, SMS keywords are easy to promote throughout it. Add it to sign up and reminder emails, have your host mention how to donate, add a rolling banner to the screen or add the information to any area where you can add text.
Whilst people are out and about less at the moment, billboards are a good way to promote your keyword. Why not add it to bus stops so people can text as they wait?
Add your SMS keyword and shortcode to your leaflets. This is a good opportunity for you to provide more information about a particular campaign and include a campaign specific keyword for people to donate to make a difference.
If you’re posting an advert in a newspaper don’t miss out on the opportunity to reach numerous potential supporters and add donation information to it.
Another opportunity to promote to a significant number of potential supporters. TV adverts allow you to include more information and create an emotional connection. With people likely to have their phones closer than their laptop, this is an easy way for them to donate immediately and in just seconds as soon as they see the advert.
If a supporter is signed up to receive updates from you they are likely to already be invested in your cause. With many people reading emails on their mobiles now, switching to text messages and donating will be quick and easy for them.
Key things to consider
- Include all of the information
Make sure you include the keyword, shortcode and amount they will be donating as well as any compliance information
- Have a strong call to action
- Make it clear and visible
Think about the font, text size and colours
- Make it memorable
Check out our top keyword tips here
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