Automate Your Social Media Campaigns
Many charities adopt a strong social media strategy to help increase their cause awareness and also their supporter base. Posting social updates on a daily basis can be very time consuming, taking away from more important aspects of your fundraising campaign.
Therefore, a social media scheduler may come in useful for such tasks such as the Marketing Automation software platform Zymplify. Zymplify offer organisations many automated tools to make their marketing easier and their time more efficient.
Make use of images
Images that pluck the heart strings of your supporters, encouraging them to research more into your cause and donate. Publish imagery of the work you do and how it has helped the cause that you fundraise to fight, showing people how appreciative you are when help is given. Always remember, articles with images, get 94% more total views.
Offer an easy donation tool
Asking people to complete written forms or sign up to monthly gifts with their debit/credit card details can be somewhat daunting to the donor and also, not very user friendly at all. Why not branch into text donations? Providing your supporters with the opportunity to send their donation via SMS is saving them time, effort and from having to issue their personal details. Sending a donation by text takes less than 60 seconds, it is a matter it texting a charity chosen keyword, to a short code, and their donation is through instantly.
Use outbound SMS campaigns
If you have contact database of opt-in supporters, use that list to communicate with them via SMS. You can send bulk outbound messages every so often, asking your supporters to respond with a donation. This, plus much more, can all be done on Instagiv’s mobile Fundraising and Engagement platform.
Adopting a Monthly Giving Approach
Having a successful regular giving campaign is the ultimate aim for many Charities. With regular giving, the donor only has to text your campaign once, this subscribes them and each month after that their donation is taken, with the option to skip a month or stop their monthly gift.