Tag Archives: SMS

SMS analytics

An insight into the reporting for SMS campaigns

All clients get an overview of the total amount raised and the total amount of texts received.

Our platform works in real time, so you can see donations flowing in instantly. This is great for helping you measure the progress of your campaigns, and also very useful as it will allow you, at a quick glance, to view your fundraising stats thus far as soon as you log in.

You get access to stats on the number of unique mobile numbers which gives you information with regards to how may mobiles numbers donated more than once.

Top tip

This is useful when scoping out the possibility of having a regular giving campaign. If you see that their several individuals are donating to your campaign on more than one occasion, it may be beneficial to upgrade them to regular giving, where their payment is taken each month automatically.

You can schedule your inbound reports to be sent to either yourself, a colleague or a call centre via FTP or email. If you have consent enabled on your SMS campaigns, schedule for all opt-ins to be sent to the applicable parties for follow up. This takes out the stress of logging in and doing it manually or giving additional people access to your InstaGiv account.

There are 22 columns of data on your inbound report, and you get full data ownership.
Using our CSV tool, you can download your report at any time. This allows you to analyse and evaluate your SMS campaigns effectively and, in a user-friendly fashion. More importantly, you can add and remove columns from your inbound report to suit your requirements, so you download a report with only the columns you need, making it efficient and applicable.

As well as your inbound report, you also have access to a response SMS report.

This shows you all messages that have been sent to anyone who has engaged with or donated to your text campaign.

This is useful as it allows you to see that everyone who has donated, has received the thank you bounce-back message. Also, if you have Gift Aid enabled on your campaign, you can see that all donors have successfully received their Gift aid ask. All of our campaigns have an additional tool called “extra response SMS”. What this is for is if you have consent enabled n your campaign and you want to create an SMS journey for your opt-in mobile numbers, scheduling SMS’ to be sent to them later on, you can certainly do this.

For more information contact us for a copy of our brochures.

Why are charities using text-to-donate?

I am sure you often wonder when you’re working within your charity or fundraising role, what is the best way to go with your next campaigns? Or why are charities starting to use SMS donations more and more now?

We have put together a few of our main thoughts as to why charities may choose text-giving over other methods, or else to add to their list of donation collection methods.

User-friendly

Our first thought is that text-to-give is incredibly user-friendly. There are no forms, fuss or verification checks required. The donor simply texts their chosen charities “keyword” to the 5 digit shortcodes and a donation is made.

People don’t often like to partake in anything that takes up too much of their time or requires long-haul forms. It is also user-friendly for the charity. Text campaigns can be created and inactivated in a matter of minutes. This helps to reach deadlines that little bit easier.

Quick and Easy

SMS Giving is also quick and easy to do. It takes around 60 seconds or less to send a donation by text. If someone wanted to give a charitable donation without much effort – SMS is the answer.

Most people within the UK today either own or have access to a mobile phone, therefore, it is one of the most effective ways to make a donation. If you are at an event with no change in your pocket, no problem – you probably will most likely have your phone with you so the donation can be made easily through your phone. Donations can be as little as £1 too.

Detailed reporting on progress

Reporting is so important when it comes to SMS fundraising, you need to be able to monitor the progress and measure the success of your campaigns.

Mobile Fundraising and Engagement with InstaGiv has a realm of various reporting functions from your inbound campaign report, consent and opt-in report, Gift Aid collection report and much more.

Our regular giving reporting displays everything from the number of subscriptions per month, number of new sign-ups, gross donations per donation, number of skips and stops, retention percentages and much more. This is essential and is readily available with InstaGiv campaigns.

These are just to name a few; the reasons are endless as to why charities continue to choose SMS giving as part of their fundraising efforts. Other thoughts we had include:

  • It’s cost-effective
  • Has a fast turnaround
  • Works in real time
  • It can be accessed 24/7 among lots of other benefits

We hope you enjoyed this week’s blog if you have any thoughts you would like us to focus on we would be happy to hear them. Reach out to us at help@instagiv.com.

More from instaGiv

Top Tips for your SMS Campaigns

Charities and Social Media

The Growth of SMS 

 

SMS comps

Top Tips for your SMS Campaigns

We have brainstormed and came up with our top four recommended tips for your SMS campaigns. These tips will help your charity in the long run between gaining an extra 25p per pound donated by adding Gift Aid, to increasing your supporter base by enabling consent and gathering opt-ins.

First things first…

Customise your Response Message

Grab the fact that you get to create your own response message by the horns. The bounce back SMS goes straight to the donor’s handset after a donation is made, this is in place to allow you to thank your donors, you get 160 characters to use so we try to encourage our clients to use up this space wisely. Perhaps also say something like “check out how your donations help”, with a URL to your website, this, in turn, will help drive more direct traffic to your charity’s website. Remember, people tend to read and digest the contents on an SMS received to their phone.

Add Channels

Adding channels to your campaigns brings the benefit of knowing which of your marketing channels are working best for you. You have a number for every marketing channel that you have your text code and campaign advertised. Allowing you to analyse your inbound report and view which channel is reaching the biggest audience and drawing in the most donations. If you are spending your budget on paid ads or expensive advertising, channels are perfect for measuring success.

Enable Gift Aid

Our Gift Aid tool allows you to collect names and addresses from your donors. We have two GA collection methods for you to choose from, both of which records and stores all declarations on your platform. You can then view down downloads this information at any time to send to the HMRC for processing. Enabling Gift aid is recommended as you can claim an extra 25% per one pound that is donated to your charity.

Enable Consent

Add the consent feature to your campaigns, this is where you can gather opt-ins from your donors and supporters. InstaGiv has two methods that you can choose from; Implicit and Explicit. With both, all consent records and stored on your platform where you can easily view and download them. Consent is user-friendly and straight forward, for example, rather than having your donor’s text KEYWORD to donate, ask them to text KEYWORD, YES to donate and opt-in- simples!

SMS marketing

The Growth of SMS

It’s no surprise that SMS has grown significantly over the last number of years with the massive growth of technology and smart phones.

Almost everyone owns or has access to a mobile device of some description. For many of us, our phone is like an extension of our hand – we physically could not live without it! (I know I couldn’t).

SMS is the one sure way to get your message across effectively. Almost all texts received to a handset, have an open rate of 100%.

We wanted to find out for ourselves

An online survey was recently carried out by our team, with participants across the age ranges of 22-50+ on the use of SMS and mobile technologies.

We will be creating an e-guide will all of our stats collated together and analysed to give an insight into the world of SMS and peoples preferences.

SMS is actively used by many businesses and charities to market their message across to their audiences.
I remember when I first started to receive such communications from businesses.

It was from my dentist, reminding me of the date and time of my upcoming appointment. I instantly thought to myself how handy that was! If you’re like me, you often forget things and are trying to organise yourself at the last minute, so this reminder text was perfect.

Why use SMS as means of communication or marketing?

The list of reasons why is endless but to name a few;

  • Its personal
    The recipient will open and read the text
    There is no junk/spam box on a mobile phone
    Texts are short, sweet and to the point
    It doesn’t cost a lot and is very effective

SMS within business

Text messaging in the business sector is commonly used for brand awareness, offer discounts, reminders, events, lead generation and notifications.

The charity or not-for-profit sector most commonly uses outbound for;

  • Support for petition
    Rallies for last minute disaster appeals
    Event sup ups
    Gathering opt-ins
    Gathering contact details
    Donation requests
    Advocacy
    Cause awareness

SMs is a great all-round tool for anyone wanting to raise either cause or brand awareness and for those who want to get their message out there instantly.
Our upcoming e-guide will outline SMS in a more detailed fashion, giving you the inspiration to go for it.

Use PSMS in a broadcast or DRTV appeal

Premium SMS
Premium SMS

Trying to get your supporters to actively engage and donate on a regular basis can be tricky – especially heading into the new year. A great way to get in front of them at the right time is with Premium SMS (PSMS).

You can use PSMS in a broadcast outbound text, DRTV appeal, social event or any type of fundraising activity.

Last minute crisis

Sometimes things pop up last minute or unannounced, like an unfortunate incident. This could result in a disaster appeal and you may choose to send a broadcast SMS to gather donations or actively advertise your text code as widespread as possible, to raise awareness and ask for donations.

In terms of the outbound SMS, if you have a list of recipients or a database of opted-in supporters gathered from using our consent feature. You can use these to send an urgent text asking them to reply with one of your donation keywords, to give to your cause. You can use this as a single one-off donation, or to subscribe your supporters to regular giving which is monthly gifts.

To use PSMS as a standard text-to-donate campaign it is as simple as creating your text code, customising your campaign and advertising it to your supporter base. The journey is very straightforward as we like to focus firmly on the donor experience.

Keyword

Texting a donation is as simple as texting a KEYWORD to 70###. While we have fixed price points for all our donation keywords, we also offer our clients the full flexibility of giving their donors the option to give more or less than the default amount, without having to create additional keywords and campaigns.

All donations and responses to outbound texts are recorded on your InstaGiv platform. You can view your inbound report which captures the finest of details right down to the donation amount, date and time and content of inbound texts.

Our regular giving reporting is something we often get praised on also, keeping tabs on donor retention can be somewhat exhausting and hard to do, with our regular reporting we make it so much easier for fundraisers. Our system is equipped to capture and record data right from the number of sign-ups per month, repeat donations, number of SKIP/STOPS per month, cumulative retention statistics and much more.

Quick turnaround

Our turnaround time is very quick. We aim to have all new requests actioned and set up within the same working day. Often enough, we can do this very soon after the request or registration is received.

Find out more information

If you’d like to find out any more information on PSMS, shortcodes, a member of our team would be more than happy to talk you through the process. Fill in the form on our contact page and we will be in touch as soon as possible.

Alternatively, please contact us directly on 028 7087 8220 or email us at help@instagiv.com.

Instagiv
Instagiv

 

Bake for a Day Off MacMillan Coffee Morning Success

Last week we hosted our first ever coffee morning and we were delighted with how the event turned out. We raised a massive £330 from all our cash and SMS donations. Thank you so much to everyone who got involved and donated.

To make things more exciting, we teamed up with two of our neighbouring companies to organise a bigger coffee morning with extra the fun. LANDED and Zymplify are situated in the same office as us, so we thought why not get together and host something exciting?

We mightn’t have an in-house Paul Hollywood, but we still had our own Bake Off, but with a twist. We got everyone involved in an exciting competition where they would all ‘Bake for a Day Off.’ The winning cake would win a free day of annual leave to use whenever they wanted – who wouldn’t want to enter?

Some of the silly contestants – you can tell they are all taking this very seriously.

The Big Event

We asked everyone to donate £5 to enter the competition and saw loads of people entering. We were shocked by the amount of cake that arrived on Friday morning. Shocked, but loved it!

The Contestants

We had over 15 entries that were all equally delicious. We sampled several different Cheesecakes, a few Duffins (that’s a muffin that tastes like a doughnut in case you didn’t know) and a few traditional Victoria Sponges.

The winner

Our Graphic Designer, Johnny, blew every other contestant out of the water and won the competition with his Pavarotti’s Pavlova.

The winner!

It was sensational! In joint second place was a Flake and Crunchie Roulade by our Client Success Executive, Grace McGinnis and a Victoria Sponge by our Head of Finance, Michael Green.

Joint 2nd place went to a Victoria Sponge and a Roulade.

 

Third place went to ME! My Cookie Dough Salted Carmel Brownies went down a treat with our audience.

And I came 3rd!

 

After all the eating and voting, we had a raffle because what fundraiser event is complete without a raffle? Loads of our friendly neighbouring businesses donated prizes including Campsie’s Electrical, Bonds Jewellers, Super Valu, Bob and Bert’s, Jam Jar and The Anchor Bar and Restaurant. Thank you so much to everyone who donated prizes.

How much did we raise?

Between the Bake-Off competition and the raffle, we raised an incredible £330. We were so pleased with the final result and again, would like to say thank you so much to everyone who donated.

The money raised from the national Bake-Off events goes straight to MacMillan’s pioneering charitable services. So far, £3,099,459 was raised from all the coffee mornings hosted across the UK. To give you an idea of how much this will help, it costs just £28 for a MacMillan nurse for an hour to help people living with cancer and their families receive essential medical, practical and emotional support.

If you’d like to keep up-to-date with all things InstaGiv, check out our Facebook and Twitter. Or you can follow us on our brand-new Instagram profile.

May Newsletter: Over £100,000 more raised since March with Instagiv

May was another fantastic for Instagiv as we watched our clients use our platform to raise an incredible amount of money for some of the country’s best charities.

With Summer well and truly on the way, you will see lots more outdoor charity events coming up in your area. If you haven’t thought about your summer fundraising plans just yet, check out our recent blog post on it.

We love helping our clients boost their funds with our expert SMS fundraising tools.

Money Raised

In May, the total amount raised was a phenomenal £201,870.50 from 98,051 inbound texts. This is an impressive £106,000 more since March with 61,542 more inbound texts. Our clients used the Instagiv platform to send out an incredible 290,813 texts over a range of different campaigns. Amnesty International is one of our key clients who use our outbound tool for advocacy, along with loads of other charities.

May 2018

 Don’t know what these stats mean? Let us explain:

Inbound text: The number of texts received from the public (supporters of our charity clients) who in text in donation to them.

Outbound texts: Texts that are sent from the InstaGiv platform to the public.

Amount raised: Total amount raised in May 2018.

TOP BLOG POSTS

If you’ve missed out on our recent blog posts, why not check out our top picks from the month below. You can keep up-to-date with our blog posts here.

Competitions via SMS with Instagiv

Why do charities continue to use SMS fundraising?

Popular products in May

The Outbound SMS tool is as popular as ever as we can clearly see in our recent stats. Hundreds of our clients use the Outbound SMS tool every day to send out texts to their supporters. Outbound SMS enables our clients to easily send a short message to thousands of contacts. They often use this product to appeal for donations, or to update their supporters on upcoming events or new campaigns.

Amnesty International is one of our key clients who use our outbound tool for advocacy, along with loads of other charities.

Why Instagiv?

InstaGiv works with over 300 organisations as one of the UK’s leading software providers for the charity sector.

We help them develop their engagement with their supporters and raise as much money as possible for their cause. Our range of tools – like the ability to run competitions, register supporters for events and more – means there are always new ways available to boost donations.

If you’d like to learn more about instaGiv’s platform and service, book a demo today.

 

What summer fundraising ideas have you got in your pipeline?

 

It might be hard to believe but summer is actually on it’s way and if you haven’t already, you should start to think about your fundraising ideas for the next few months.

While it might be effective, standing on the street with collection buckets in the pouring rain just does not sound appealing to anyone. Fortunately for us, there are loads of other fundraising ideas that won’t involve a raincoat and an umbrella.

According to the Institute of Fundraisings most recent giving report, SMS donations are on the rise and with the help from Instagiv, we can get the most out of your text message campaigns. By creating a simple fundraising campaign with us, you can take the time and hassle out of fundraising, freeing up your staff and volunteers to use their time much more effectively.

They’re quick and easy, as well as being user friendly and have a very fast turnaround. Not only that, but Instagiv’s mobile fundraising and engagement platform will let you send donors a response message instantly, thanking them for their donation. You can enter information relevant to your charity response message, as well as adding a short URL link directing more traffic to your website if you wish.

By using Instagiv’s platform, you can log in, receive SMS donations from your keywords and track the progress of the campaigns in real time. Another great feature that we can offer you is to send outbound text messages to anyone who has previously donated and given consent to your campaigns, so you can create a long-standing relationship with your supporters. A quick text message can prove to be much more effective and prompt donations than a phone call. Just upload a list of phone numbers to the Instagiv platform and you can start to send out and schedule messages in advance, which is great when you are busy with other fundraising campaigns.

While it might seem that text messaging is a thing of the past, 90% of texts are read within three minutes of being sent and 98% will have been read by the end of the day. It is still an extremely effective marketing channel, which is also cheap and easy to set up and maintain. The great thing with SMS donations is that no matter how old it is, any mobile phone can receive a text message.

Regular giving, competitions via SMS, address capture, response SMS’, bulk outbound sends – we have it covered. Why not request a free live demo with our experienced customer service manager Caitriona, and see what Instagiv can do for you?