Tag Archives: SMS Marketing

Use PSMS in a broadcast or DRTV appeal

Premium SMS
Premium SMS

Trying to get your supporters to actively engage and donate on a regular basis can be tricky – especially heading into the new year. A great way to get in front of them at the right time is with Premium SMS (PSMS).

You can use PSMS in a broadcast outbound text, DRTV appeal, social event or any type of fundraising activity.

Last minute crisis

Sometimes things pop up last minute or unannounced, like an unfortunate incident. This could result in a disaster appeal and you may choose to send a broadcast SMS to gather donations or actively advertise your text code as widespread as possible, to raise awareness and ask for donations.

In terms of the outbound SMS, if you have a list of recipients or a database of opted-in supporters gathered from using our consent feature. You can use these to send an urgent text asking them to reply with one of your donation keywords, to give to your cause. You can use this as a single one-off donation, or to subscribe your supporters to regular giving which is monthly gifts.

To use PSMS as a standard text-to-donate campaign it is as simple as creating your text code, customising your campaign and advertising it to your supporter base. The journey is very straightforward as we like to focus firmly on the donor experience.

Keyword

Texting a donation is as simple as texting a KEYWORD to 70###. While we have fixed price points for all our donation keywords, we also offer our clients the full flexibility of giving their donors the option to give more or less than the default amount, without having to create additional keywords and campaigns.

All donations and responses to outbound texts are recorded on your InstaGiv platform. You can view your inbound report which captures the finest of details right down to the donation amount, date and time and content of inbound texts.

Our regular giving reporting is something we often get praised on also, keeping tabs on donor retention can be somewhat exhausting and hard to do, with our regular reporting we make it so much easier for fundraisers. Our system is equipped to capture and record data right from the number of sign-ups per month, repeat donations, number of SKIP/STOPS per month, cumulative retention statistics and much more.

Quick turnaround

Our turnaround time is very quick. We aim to have all new requests actioned and set up within the same working day. Often enough, we can do this very soon after the request or registration is received.

Find out more information

If you’d like to find out any more information on PSMS, shortcodes, a member of our team would be more than happy to talk you through the process. Fill in the form on our contact page and we will be in touch as soon as possible.

Alternatively, please contact us directly on 028 7087 8220 or email us at help@instagiv.com.

Instagiv
Instagiv

 

Short code

The Benefits of using Dedicated Short Codes

Short code
Short code

Dedicated short codes are still an incredibly useful tool to raise money for charity. Over half of all worldwide online traffic was generated through mobile phones in 2018. As well as that, over 92% of people in the UK have mobile phones. Because of this, we’re pretty sure SMS marketing is still a really effective way to reach out to people in a personal way.

Wealth of benefits

There is a wealth of benefits that come with SMS marketing. One of those is the use of dedicated shortcodes. Shortcodes are an easy and efficient way to boost donations for any charity. They are short, snappy and are easy to remember. Let’s look at some of the benefits in greater detail…

  1. The 70### shortcode is dedicated to your charity. It’s the shortcode your supporters will associate with you and your cause. When someone sees or hear it, they will know it’s in relation to your charity as no other InstaGiv clients get used of it.
  2. Unlimited keywords. You pay a monthly fee for the ownership of your dedicated short code and with that, you can use our unlimited keywords allowing you to create multiple campaigns at no additional cost.
  3. You can use any of our products alongside your dedicated shortcode. These include; Single Giving, Regular Giving, Registration, Event, Address Capture and our outbound SMS tool.
  4. Having the flexibility of having unlimited campaigns on your dedicated code opens an umbrella of opportunities. You can create and launch as many new text-to-give campaigns as you want to at no additional cost. In turn, you’re helping to increase SMS income and raise further cause awareness.
  5. When using a dedicated short code, you do not have to wait for approval from our end or have to check a keywords availability. It’s your shortcode, so you can create and have access to new campaigns instantly.
  6. Not to mention all clients get full use of our Mobile Fundraising and Engagement platform at no extra cost. Here you can customise the thank-you response message sent to donors, add Gift Aid to your campaigns, send response/donation/address request outbound texts, add consent to your campaigns to gather opt-ins, view totals and inbound reporting in real time and much more.

Find out more information

If you would like to find out any more information on shortcodes, a member of our team would be happy to talk things through with you. Fill in the form on our contact page and we will be in touch as soon as possible.

Alternatively, please contact us directly at any time on 028 7087 8220 or email us at help@instagiv.com.

 

Instagiv
Instagiv
Gift Aid

Is your charity making the most of Gift Aid?

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What is Gift Aid?

Gift Aid gives charities the opportunity to get an additional 25% for each £1 donated by their supporters.

Traditionally, declarations were collected via forms, with quite a lot of paperwork involved. Nowadays, it is friction-less, efficient and with a much faster turnaround.

Gift Ait is one of the most important tax reliefs for charities and it’s worth over £1.2 million to the charity sector every year, according to HMRC.

Are you promoting your donors?

Research from HMRC shows that people respond the most when they are prompted to include Gift Aid in their donation. They also responded well when they are told exactly how much was claimed the year previous and what the money went to.

You must be transparent with your donors and tell them exactly how this money is spent. Explain what more could be done if everyone claimed it on their donations.

You also need to ensure your volunteers, and supporters fully understand what the Gift Aid system is and the benefits of it. HMRC have also stated that people who understand Gift Aid are more likely to claim it when donating.

Make the right claims

Education is so important when it comes to Gift Aid. You want to make sure your employees or volunteers are explaining it fully to your donors and supporters in order to eliminate any flawed claims.  It is estimated that around £45 million is made in mistaken claims every year – more than £15 million lost due to fraud.

To ensure you are keeping on top of all your donations, regular audits and internal checks are the best practice. You should also contact long-standing donors who claim gift Aid to ensure they are still paying tax.

How can InstaGiv help you?

We have modernised the way you manage your Gift Aid from your supporters, by solely capturing it with SMS. This integrated system is completely automated, that reports in a user-friendly manner to successfully make your Gift Aid claim with HMRC.

There are two ways to capture it, via SMS or via a web form. You can select which one you prefer in the setup of your campaign in the overview area.

For both methods, the Gift Aid ask is sent via SMS at a delay after the supporter receives their thank your response message. Supporters reply to the text with their details, and for the web form method, supporters click the URL and complete the form.

The Gift Aid ask is sent out at a delay, for example, 5 minutes after your donors receive the thank-you response message. Gift Aid can be claimed on future donations and those made in the past four years.

Addresses are captured and stored in a dedicated area of your InstaGiv dashboard, where you can easily download all declarations, in preparations for processing.

Our form has been approved by the HMRC and is fully compliant. Both the form and the SMS capture all details needed and has the appropriate legal terminology.

Book a demo today

To find out more, request a demo or a call-back today. One of our friendly team members will go over everything in more detail with you.

Alternatively, for more information on this additional guidance on licencing, please contact us at any time on 028 7087 8220 or email us at help@instagiv.com.

Instagiv
Instagiv
Halloween fundraiser ideas

Halloween Fundraising Ideas

Halloween is fast approaching and there is no time like the present to organise a festive fundraiser. Halloween gives the perfect backdrop for any kind of party or event. Why not spice up your spooky get-together and raise some money for charity too.

To get your creative juices flowing, we’ve come up with 5 great fundraiser ideas. Whether it’s in work or just for fun, you could organise a ghostly gathering this Halloween for a good cause.

Halloween
Halloween
  1. Pumpkin Carving Competition

This is something we’re having in our own offices and I cannot wait. My carving skills are next-level and I think I have a great chance of coming in 1st place.

Get your work colleagues together and gather up your pumpkins and have some fun. Donations can come in the form of an entry fee.

  1. Spooky Sponsored Walk

A well-organised run or walk in your local town is a fantastic way to get everyone together and raise as much money as possible. If you have the funds, you can give out medals to those who cross the 5K finish line.

Again, you can ask people to donate a certain amount to enter the race and ask them to raise their own sponsorship funds a week prior to the event.

  1. Dunking for Apples

If you host a Halloween party every year, why not make it exciting and have a ‘Dunking for Apples’ competition this year. You could ask people to donate for every dunk and raise much-needed funds really quickly.

  1. Pumpkin Pie Bake Off

Forget about the Great British Bake-off, this year it’s all about the Pumpkin Pie Bake Off. Get your friends together and have some fun in the kitchen. After you’ve carved your spooky Halloween decoration, you can use the contents to make a tasty (or not so tasty) treat. The winning pie can win a prize!

  1. Bonfire event

This one might be a bit harder and will only work if you have the space and health and safety for it. A festive bonfire event with sparklers and fireworks could be the event-of-the-year. You could ask your local council are they doing anything for the Halloween holidays and suggest they partner up with a local charity to raise some funds while doing so.

InstaGiv

Using the different holidays throughout the year is always a wonderful way to help promote your cause, by launching a fundraising campaign. At InstaGiv, it is around this time of year that all the different holiday friendly keyword requests start to come in, recently we have had some of our clients request new campaign keywords such as; scary, fright, Halloween, ghost, creepy, Santa, merry, Christmas and much more.

Why are they doing this? Well because SMS is the quickest most effective and user-friendly method of collecting donations. It beats standing out in the freezing wintry weather with collection buckets. In addition to that, each donor gets an instant “thank you” response message, this is fully customisable to the charity, allowing you to increase engagement with your donors further by perhaps, inserting a link into the response message or asking them to opt-in to hear more about your cause.

Book a Demo today

To find out more, request a demo or a call-back today. One of our friendly team members will go over everything in more detail with you.

 

Integrate your SMS campaigns with your call centre

charity call centres
Charity call center

With our built-in report scheduler, you can easily set-up our system to securely send your call centre inbound reports for each of your SMS fundraising and engagement campaigns.

Many charities do not have the time or resources to follow up with each of their supporters via phone call, so they outsource a call centre. We have an excellent feature on our platform that allows you to send inbound reports to the applicable third party.

Any campaign you have on your InstaGiv dashboard will have this tool. This will automatically send any selected contacts the required information. This is an effortless, seamless and efficient way of ensuring your call centre receives all supporter mobile numbers who have opted in, without anyone within the charity having to manually send anything.

Simple and straightforward

It’s straightforward so that you simply give your scheduled report a title, select the report type you would like to send i.e. donation data, address data or new records only, select the frequency, enter all contact email addresses and select your preferred send method. It sounds complicated but it’s really simple when you are using our dashboard.

You can either select the send to via FTP or email. All sent records will be password protected with a password that you choose and use via your platform.

It’s that simple and your call centre does not need access to your platform. All new records from live campaigns that are scheduled to be sent will be seen at the frequency you select, viewed by Microsoft Excel.

Find out for yourself

To see a live demo of this feature on our platform, contact us at any time where a team member will be happy to schedule this in.

How Instagiv use marketing automation to grow their business

We got loads of questions on how our platform actually works after we posted our ‘A Day in the life of Instagiv’ blog post last week. We thought we’d take you behind the scenes again and explain exactly how we help our 300 charity clients.

Marketing Automation

We use Zymplify’s Marketing Automation cloud-based platform for all our marketing needs.

Zymplify’s marketing automation platform help Instagiv run their business every day.

Their all-in-one dashboard helps us integrate and unify our brand, as well as re-purpose content across all our marketing channels.

We often are asked how we create our colourful, bright and attractive landing pages, web pop-ups and social schedules. The answer is, it is all through Zymplify.

Their content creator lets us use our brand colours and develop marketing materials that are synonymous with our brand.

Creating Content

Without this platform, we must say that we would be well and truly lost! We are also able to schedule social posts to go out across all of our social channels two/three times daily, we can upload and cleanse email lists, create specified email campaigns with landing pages as well as post-entry pages and autoresponders.

Zymplify’s Inbound Marketing area

Some other added benefits the software gives us include; the price, its simplicity and intuitiveness, the fact that it’s fully integrated, we can track our web visitors, build and develop our key personas and analyse our paid ads.

The opportunities are endless. In answer to all our inbound messages, we carry out everything we do on our website, social media, email and advertising through Zymplify.

Team Zymplify

We have a dedicated Client Success Executive called Gavin, he’s always at the other end of the phone should we need Team Zymplify to quickly put together a graphic, a designed guide or some tailored content.

Growing every day with marketing automation

Make sure and mention InstaGiv if you contact Zymplify! Check them out here. Leave us a comment below or contact us any time for more information or if you have any questions.

Instagiv

 

The benefits of real-time reporting

real-time reporting
Instagiv’s Dashboard will allow you yo view your totals in real time

Real-time reporting is critical for any kind of marketing or fundraising campaign, but more important than ever when you are dealing with money and donations.

Why is it so important?

You need to ensure you are fully up-to-date with your figures and how effectively the donations are coming in. Regular monitoring of your fundraising campaign will allow for adjustment if you need to respond or react to any important changes. Real-time reporting is an essential part of any effective fundraising campaign.

Real-time monitoring also allows you to post exciting content across your social media platforms. To build momentum across your social media platforms, it’s great to tell your audience exactly how much has been with raised since the campaign has started. Keep your followers engaged with regular updates about the total amount raised and where this money will go to.

Instagiv & Real-time reporting

With Instagiv, the campaigns on your dashboard will update in real-time. This means that everything you can see exactly how successful your fundraising efforts have been.

If you have your unique text code advertised at an event, you can have your Instagiv dashboard open on your phone and simply refresh to see your donation totals. You’ll never have to wait hours for totals to load, and because our platform is mobile-friendly, you’ll be able to check your donations wherever you are in the world.

We can even tell you some clever analytics, in our overview area of the platform. You will be able to see the exact number of inbound texts your campaign has received, as well as totals raised, rather than flicking through different screens.

Facts & Figures

By checking statistics and totals in real-time, you can effectively measure the success of your campaign and see it’s strengths and weaknesses in one easy-to-use dashboard. If you see your latest campaign gaining momentum, you can quickly adjust it by adding Gift Aid, or changing the price point at any time.

Check out our new content

We have recently updated all of our product brochures which are packed with great content and information on the following Instagiv services:

  • Single Giving
  • Regular Giving
  • Competitions via SMS
  • Event Fundraising
  • Registration Keywords
  • Address Collection
  • Consent via SMS
  • Gift Aid

Contact a member of our friendly team today for your free copy. Email us at help@instagiv.com or call 028 7087 8220.

 

May Newsletter: Over £100,000 more raised since March with Instagiv

May was another fantastic for Instagiv as we watched our clients use our platform to raise an incredible amount of money for some of the country’s best charities.

With Summer well and truly on the way, you will see lots more outdoor charity events coming up in your area. If you haven’t thought about your summer fundraising plans just yet, check out our recent blog post on it.

We love helping our clients boost their funds with our expert SMS fundraising tools.

Money Raised

In May, the total amount raised was a phenomenal £201,870.50 from 98,051 inbound texts. This is an impressive £106,000 more since March with 61,542 more inbound texts. Our clients used the Instagiv platform to send out an incredible 290,813 texts over a range of different campaigns. Amnesty International is one of our key clients who use our outbound tool for advocacy, along with loads of other charities.

May 2018

 Don’t know what these stats mean? Let us explain:

Inbound text: The number of texts received from the public (supporters of our charity clients) who in text in donation to them.

Outbound texts: Texts that are sent from the InstaGiv platform to the public.

Amount raised: Total amount raised in May 2018.

TOP BLOG POSTS

If you’ve missed out on our recent blog posts, why not check out our top picks from the month below. You can keep up-to-date with our blog posts here.

Competitions via SMS with Instagiv

Why do charities continue to use SMS fundraising?

Popular products in May

The Outbound SMS tool is as popular as ever as we can clearly see in our recent stats. Hundreds of our clients use the Outbound SMS tool every day to send out texts to their supporters. Outbound SMS enables our clients to easily send a short message to thousands of contacts. They often use this product to appeal for donations, or to update their supporters on upcoming events or new campaigns.

Amnesty International is one of our key clients who use our outbound tool for advocacy, along with loads of other charities.

Why Instagiv?

InstaGiv works with over 300 organisations as one of the UK’s leading software providers for the charity sector.

We help them develop their engagement with their supporters and raise as much money as possible for their cause. Our range of tools – like the ability to run competitions, register supporters for events and more – means there are always new ways available to boost donations.

If you’d like to learn more about instaGiv’s platform and service, book a demo today.

 

Competitions via SMS with Instagiv

SMS comps
SMS competitions

At Instagiv we use 70### short codes for charity donations. These are only used to receive donations and not to give away an item of monetary value.

A shortcode SMS marketing number allows an advertiser to communicate quickly and directly with mobile phones across the globe. They are used for many different things including marketing and advertising, as well as voting, quizzes and other competitions.

We have a number or SMS products available on our 70### short codes such as; Single Giving via SMS, Regular/Monthly Giving via SMS, Address collection, Event Fundraising and Registration keywords which have no donation attached.

We saw a gap for competitions via SMS so over the last few years, we introduced them as a service and they have proved to be very popular with our existing clients. These are not set up on our 70 short codes, they are on additional commercial codes that we have to offer.

Competitions can be set up by any registered charity, in a nut shell they work as follows;
– Entrant texts the competition keyword to the assigned short code
– They get a bounce back message acknowledging their entry and telling them that they can reply CANCEL within 1 hour to opt out of their voluntary donation
– If they reply CANCEL, their entry is still valid and they will get a bounce-back to let them know their donation has not been taken.
– If they do not reply CANCEL, their donation will be taken and again, they will get a bounce-back message to acknowledge this.

With Instagiv, clients can set up their competitions with a voluntary donation amount, edit their bounce-back message, enable Gift Aid, enable a winner mechanism and set a maximum amount of entries. With charity competitions, the donations will always be voluntary.

The opportunities are endless with our competitions via SMS service. It is actively used by many of our clients with excellent success.

For a demo of this service click here to talk to our expierenced Client Success Manager, Caitriona.

What summer fundraising ideas have you got in your pipeline?

 

It might be hard to believe but summer is actually on it’s way and if you haven’t already, you should start to think about your fundraising ideas for the next few months.

While it might be effective, standing on the street with collection buckets in the pouring rain just does not sound appealing to anyone. Fortunately for us, there are loads of other fundraising ideas that won’t involve a raincoat and an umbrella.

According to the Institute of Fundraisings most recent giving report, SMS donations are on the rise and with the help from Instagiv, we can get the most out of your text message campaigns. By creating a simple fundraising campaign with us, you can take the time and hassle out of fundraising, freeing up your staff and volunteers to use their time much more effectively.

They’re quick and easy, as well as being user friendly and have a very fast turnaround. Not only that, but Instagiv’s mobile fundraising and engagement platform will let you send donors a response message instantly, thanking them for their donation. You can enter information relevant to your charity response message, as well as adding a short URL link directing more traffic to your website if you wish.

By using Instagiv’s platform, you can log in, receive SMS donations from your keywords and track the progress of the campaigns in real time. Another great feature that we can offer you is to send outbound text messages to anyone who has previously donated and given consent to your campaigns, so you can create a long-standing relationship with your supporters. A quick text message can prove to be much more effective and prompt donations than a phone call. Just upload a list of phone numbers to the Instagiv platform and you can start to send out and schedule messages in advance, which is great when you are busy with other fundraising campaigns.

While it might seem that text messaging is a thing of the past, 90% of texts are read within three minutes of being sent and 98% will have been read by the end of the day. It is still an extremely effective marketing channel, which is also cheap and easy to set up and maintain. The great thing with SMS donations is that no matter how old it is, any mobile phone can receive a text message.

Regular giving, competitions via SMS, address capture, response SMS’, bulk outbound sends – we have it covered. Why not request a free live demo with our experienced customer service manager Caitriona, and see what Instagiv can do for you?