Tag Archives: SMS fundraising

mobile fundraising

What are the benefits of the SMS Raffles and Lotteries?

Many charities, not-for-profits and sporting organisations, tend to run raffles and recurring lotteries in support of their causes, or as part of a corporate partnership.
Traditionally, raffles and lotteries were carried out by collecting cash and handing out tickets from cloakroom books. Since technology and the world of digital has rapidly grown, these can now be carried out through SMS.

Getting in front of your audience via SMS

Why not consider using text messages to gather raffle lottery entries? Well, to begin with, 95% of UK households own a mobile phone, or 5 billion people globally (that’s two-thirds of the world’s population). Mobile phones are the most convenient tools for almost anything in today’s society. If you don’t have cash or card on you, no problem! Pay with your phone or enter a raffle/lottery with your phone using SMS.

Your entrants can enter, confirm their age and location, pay and receive ticket numbers all via SMS. There is no chance of them misplacing their ticket or not having enough cash on them to purchase. There are no cards, fuss or forms with SMS, it is an instant process with the full journey being through text. We can offer this through our partnership with Zaffo, also known as Capen; an external lottery manager, based in London.

Your SMS could get in front of the right person, at the right time

Research has shown that on average, people in the UK check their smartphones every 12 minutes of the day. People rely on their mobile devices so much that now is the right time for organisations who offer raffles and lotteries to go mobile also. Not to mention the cost of these things, while we do have charges, sending ticket numbers by text is much cheaper, effective and efficient than sending them via post.
You can cut out the hassle of collecting postal addresses, SMS also supports carbon footprint with this method being entirely paperless. Contact us for more information.

Caitriona McCarry
Marketing

Running happy kids in green field during summer time

What summer fundraising ideas have you got in your pipeline?

Running happy kids in green field during summer time

It might be hard to believe, but summer is almost here, and if you haven’t already, you should start to think about your fundraising ideas for the next few months.

While it might be effective, standing on the street with collection buckets in the pouring rain just does not sound appealing to anyone. Fortunately for us, there are loads of other fundraising ideas that don’t involve a raincoat and an umbrella.

Institute of Fundraisings

According to the Institute of Fundraisings most recent giving report, SMS donations are on the rise, and with the help from Instagiv, we can help you get the most out of your text message campaigns. By creating a fundraising campaign with us, you can take the time and hassle out of fundraising, freeing up your staff and volunteers to use their time much more effectively.

They’re quick and easy, as well as being user-friendly and have a very fast turnaround. Not only that, but Instagiv’s mobile fundraising and engagement platform will let you send donors a response message instantly, thanking them for their donation. You can enter information relevant to your charity response message, as well as adding a short URL link directing more traffic to your website if you wish.

Track in real time

By using Instagiv’s platform, you can log in, receive SMS donations from your keywords and track the progress of the campaigns in real time. Another great feature that we can offer you is to send outbound text messages to anyone who has previously donated and given consent to your campaigns so that you can create a long-standing relationship with your supporters. A quick text message can prove too much more effective and prompt donations than a phone call. Just upload a list of phone numbers to the Instagiv platform, and you can start to send out and schedule messages in advance, which is great when you are busy with other fundraising campaigns.

90% of texts are read within three minutes

While it might seem that text messaging is a thing of the past, 90% of texts are read within three minutes of being sent, and the end of the day will have read 98%. It is still an extremely effective marketing channel, which is also cheap and easy to set up and maintain. The great thing with SMS donations is that no matter how old it is, any mobile phone can receive a text message.

Regular giving, competitions via SMS, address capture, response SMS’, bulk outbound sends – we have it covered.

Why not request a free live demo with one of our experienced team members and see what Instagiv can do for you?

Text to donate

How often do you contact your donors?

Text to donate
Text to donate

With all the hype about GDPR and opting in vs opting out, many charities refrain from communicating with their donors and supporters. We believe it is essential to stay in contact with those who give to your cause, to keep them in the loop about how their donations help, what projects you are working on, upcoming events and much more.

Automated updates

Our system is designed to allow you to send your donors on an SMS journey, you can begin with a Single Giving campaign with consent enabled to gather opt-ins and from this, use our outbound SMS tool to keep in contact with them. Also, with having consent enabled on your campaign, you can also make use of our “extra response SMS” tool which allows automated texts to be sent to your opt-in donors weekly, monthly or at a delay of your choice.

When someone opts into future contact by your charity using InstaGiv’s SMS services, they are always sent a text in response, to acknowledge their consent preference and to give them the opportunity to opt-out again.

Recorded and trackable

All SMS correspondence between any mobile and your text campaigns with InstaGiv are fully recorded and stored on your account within the mobile history section; this information is stored for the benefit of the charity should they ever need this traceability information, and acts as an additional safety net. Our system has the intelligence to block any mobile number from receiving any SMS’ from you if they have opted out at any time post opting in.

When someone opts in, and their mobile number is on a recipient list for you to use within outbound SMS, if any mobile number, later on, opts out again, you do not need to scan through lists upon lists to remove their mobile number.

85% of people prefer SMS

From a recent survey carried out, we discovered that over 85% of people prefer SMS communication over phone call, I suppose it is because people do not need to take much time out of their day to read and respond to a text message, however an information call can take up to 30 minutes on some occasions.

From some client research, we can also see a trend in the times of outbound SMS’ being scheduled; most clients tend to send or schedule their sends for the late evening time after 6 pm.
At this time, most people are on the tube, trains, bus or at home, so they have time to check their phones.

Keeping in contact with your donors has never been easier, let us know if you would like one of our friendly advisors to give you a 1:1 demo.

Written by Caitriona McCarry
Client Accounts

SMS analytics

An insight into the reporting for SMS campaigns

All clients get an overview of the total amount raised and the total amount of texts received.

Our platform works in real time, so you can see donations flowing in instantly. This is great for helping you measure the progress of your campaigns, and also very useful as it will allow you, at a quick glance, to view your fundraising stats thus far as soon as you log in.

You get access to stats on the number of unique mobile numbers which gives you information with regards to how may mobiles numbers donated more than once.

Top tip

This is useful when scoping out the possibility of having a regular giving campaign. If you see that their several individuals are donating to your campaign on more than one occasion, it may be beneficial to upgrade them to regular giving, where their payment is taken each month automatically.

You can schedule your inbound reports to be sent to either yourself, a colleague or a call centre via FTP or email. If you have consent enabled on your SMS campaigns, schedule for all opt-ins to be sent to the applicable parties for follow up. This takes out the stress of logging in and doing it manually or giving additional people access to your InstaGiv account.

There are 22 columns of data on your inbound report, and you get full data ownership.
Using our CSV tool, you can download your report at any time. This allows you to analyse and evaluate your SMS campaigns effectively and, in a user-friendly fashion. More importantly, you can add and remove columns from your inbound report to suit your requirements, so you download a report with only the columns you need, making it efficient and applicable.

As well as your inbound report, you also have access to a response SMS report.

This shows you all messages that have been sent to anyone who has engaged with or donated to your text campaign.

This is useful as it allows you to see that everyone who has donated, has received the thank you bounce-back message. Also, if you have Gift Aid enabled on your campaign, you can see that all donors have successfully received their Gift aid ask. All of our campaigns have an additional tool called “extra response SMS”. What this is for is if you have consent enabled n your campaign and you want to create an SMS journey for your opt-in mobile numbers, scheduling SMS’ to be sent to them later on, you can certainly do this.

For more information contact us for a copy of our brochures.

Why are charities using text-to-donate?

I am sure you often wonder when you’re working within your charity or fundraising role, what is the best way to go with your next campaigns? Or why are charities starting to use SMS donations more and more now?

We have put together a few of our main thoughts as to why charities may choose text-giving over other methods, or else to add to their list of donation collection methods.

User-friendly

Our first thought is that text-to-give is incredibly user-friendly. There are no forms, fuss or verification checks required. The donor simply texts their chosen charities “keyword” to the 5 digit shortcodes and a donation is made.

People don’t often like to partake in anything that takes up too much of their time or requires long-haul forms. It is also user-friendly for the charity. Text campaigns can be created and inactivated in a matter of minutes. This helps to reach deadlines that little bit easier.

Quick and Easy

SMS Giving is also quick and easy to do. It takes around 60 seconds or less to send a donation by text. If someone wanted to give a charitable donation without much effort – SMS is the answer.

Most people within the UK today either own or have access to a mobile phone, therefore, it is one of the most effective ways to make a donation. If you are at an event with no change in your pocket, no problem – you probably will most likely have your phone with you so the donation can be made easily through your phone. Donations can be as little as £1 too.

Detailed reporting on progress

Reporting is so important when it comes to SMS fundraising, you need to be able to monitor the progress and measure the success of your campaigns.

Mobile Fundraising and Engagement with InstaGiv has a realm of various reporting functions from your inbound campaign report, consent and opt-in report, Gift Aid collection report and much more.

Our regular giving reporting displays everything from the number of subscriptions per month, number of new sign-ups, gross donations per donation, number of skips and stops, retention percentages and much more. This is essential and is readily available with InstaGiv campaigns.

These are just to name a few; the reasons are endless as to why charities continue to choose SMS giving as part of their fundraising efforts. Other thoughts we had include:

  • It’s cost-effective
  • Has a fast turnaround
  • Works in real time
  • It can be accessed 24/7 among lots of other benefits

We hope you enjoyed this week’s blog if you have any thoughts you would like us to focus on we would be happy to hear them. Reach out to us at help@instagiv.com.

More from instaGiv

Top Tips for your SMS Campaigns

Charities and Social Media

The Growth of SMS 

 

SMS comps

Top Tips for your SMS Campaigns

We have brainstormed and came up with our top four recommended tips for your SMS campaigns. These tips will help your charity in the long run between gaining an extra 25p per pound donated by adding Gift Aid, to increasing your supporter base by enabling consent and gathering opt-ins.

First things first…

Customise your Response Message

Grab the fact that you get to create your own response message by the horns. The bounce back SMS goes straight to the donor’s handset after a donation is made, this is in place to allow you to thank your donors, you get 160 characters to use so we try to encourage our clients to use up this space wisely. Perhaps also say something like “check out how your donations help”, with a URL to your website, this, in turn, will help drive more direct traffic to your charity’s website. Remember, people tend to read and digest the contents on an SMS received to their phone.

Add Channels

Adding channels to your campaigns brings the benefit of knowing which of your marketing channels are working best for you. You have a number for every marketing channel that you have your text code and campaign advertised. Allowing you to analyse your inbound report and view which channel is reaching the biggest audience and drawing in the most donations. If you are spending your budget on paid ads or expensive advertising, channels are perfect for measuring success.

Enable Gift Aid

Our Gift Aid tool allows you to collect names and addresses from your donors. We have two GA collection methods for you to choose from, both of which records and stores all declarations on your platform. You can then view down downloads this information at any time to send to the HMRC for processing. Enabling Gift aid is recommended as you can claim an extra 25% per one pound that is donated to your charity.

Enable Consent

Add the consent feature to your campaigns, this is where you can gather opt-ins from your donors and supporters. InstaGiv has two methods that you can choose from; Implicit and Explicit. With both, all consent records and stored on your platform where you can easily view and download them. Consent is user-friendly and straight forward, for example, rather than having your donor’s text KEYWORD to donate, ask them to text KEYWORD, YES to donate and opt-in- simples!

SMS marketing

The Growth of SMS

It’s no surprise that SMS has grown significantly over the last number of years with the massive growth of technology and smart phones.

Almost everyone owns or has access to a mobile device of some description. For many of us, our phone is like an extension of our hand – we physically could not live without it! (I know I couldn’t).

SMS is the one sure way to get your message across effectively. Almost all texts received to a handset, have an open rate of 100%.

We wanted to find out for ourselves

An online survey was recently carried out by our team, with participants across the age ranges of 22-50+ on the use of SMS and mobile technologies.

We will be creating an e-guide will all of our stats collated together and analysed to give an insight into the world of SMS and peoples preferences.

SMS is actively used by many businesses and charities to market their message across to their audiences.
I remember when I first started to receive such communications from businesses.

It was from my dentist, reminding me of the date and time of my upcoming appointment. I instantly thought to myself how handy that was! If you’re like me, you often forget things and are trying to organise yourself at the last minute, so this reminder text was perfect.

Why use SMS as means of communication or marketing?

The list of reasons why is endless but to name a few;

  • Its personal
    The recipient will open and read the text
    There is no junk/spam box on a mobile phone
    Texts are short, sweet and to the point
    It doesn’t cost a lot and is very effective

SMS within business

Text messaging in the business sector is commonly used for brand awareness, offer discounts, reminders, events, lead generation and notifications.

The charity or not-for-profit sector most commonly uses outbound for;

  • Support for petition
    Rallies for last minute disaster appeals
    Event sup ups
    Gathering opt-ins
    Gathering contact details
    Donation requests
    Advocacy
    Cause awareness

SMs is a great all-round tool for anyone wanting to raise either cause or brand awareness and for those who want to get their message out there instantly.
Our upcoming e-guide will outline SMS in a more detailed fashion, giving you the inspiration to go for it.

Why you Should Use our Mobile Look-up Tool

With InstaGiv, it is not just text donations and that’s it; we have so much more to offer our clients including Mobile Lookup.

We have a mobile fundraising and engagement platform with various tools and feature to help improve your SMS donation journey and aid the success of your campaigns.

One of our popular tools is Mobile Lookup. Our platform records the full history trail of each mobile number who engages or donates to your campaigns with InstaGiv. Mobile Lookup has proved to be very beneficial when you have incoming calls or queries from your donors.

People may ask if their donation has went through successfully, if you can tell them the date of their last regular gift, if their supporter text has been received and so on.

Rather than you sift through hundreds of texts on your inbound report, you can easily ask the individual for their mobile number and type it into the Mobile Lookup tool. All of their interactions will be displayed in a table form with details including, dates, times, donation amounts, inbound texts, outbound texts and much more. This report is fully downloadable and is a great tool to have a hand as well as its effectiveness.

Below is an example of Mobile Lookup:

Mobile lookup
Mobile Lookup

 

We have also recently updated all of our product brochures, these are filled with info-graphics and are available for services such as; #Single Giving, Regular Giving, Competitions via SMS, Event Fundraising, Registration Keywords, Address Collection, Consent via SMS and Gift Aid.

Contact a member of our team today for your free copy; help@instagiv.com or call 028 7087 8220.

May Newsletter: Over £100,000 more raised since March with Instagiv

May was another fantastic for Instagiv as we watched our clients use our platform to raise an incredible amount of money for some of the country’s best charities.

With Summer well and truly on the way, you will see lots more outdoor charity events coming up in your area. If you haven’t thought about your summer fundraising plans just yet, check out our recent blog post on it.

We love helping our clients boost their funds with our expert SMS fundraising tools.

Money Raised

In May, the total amount raised was a phenomenal £201,870.50 from 98,051 inbound texts. This is an impressive £106,000 more since March with 61,542 more inbound texts. Our clients used the Instagiv platform to send out an incredible 290,813 texts over a range of different campaigns. Amnesty International is one of our key clients who use our outbound tool for advocacy, along with loads of other charities.

May 2018

 Don’t know what these stats mean? Let us explain:

Inbound text: The number of texts received from the public (supporters of our charity clients) who in text in donation to them.

Outbound texts: Texts that are sent from the InstaGiv platform to the public.

Amount raised: Total amount raised in May 2018.

TOP BLOG POSTS

If you’ve missed out on our recent blog posts, why not check out our top picks from the month below. You can keep up-to-date with our blog posts here.

Competitions via SMS with Instagiv

Why do charities continue to use SMS fundraising?

Popular products in May

The Outbound SMS tool is as popular as ever as we can clearly see in our recent stats. Hundreds of our clients use the Outbound SMS tool every day to send out texts to their supporters. Outbound SMS enables our clients to easily send a short message to thousands of contacts. They often use this product to appeal for donations, or to update their supporters on upcoming events or new campaigns.

Amnesty International is one of our key clients who use our outbound tool for advocacy, along with loads of other charities.

Why Instagiv?

InstaGiv works with over 300 organisations as one of the UK’s leading software providers for the charity sector.

We help them develop their engagement with their supporters and raise as much money as possible for their cause. Our range of tools – like the ability to run competitions, register supporters for events and more – means there are always new ways available to boost donations.

If you’d like to learn more about instaGiv’s platform and service, book a demo today.

 

Are your Supporters Fundraising on your Behalf?

Event Fundraising

Would you like to create a team of supporters to help generate more fundraising for your charitable cause? With event fundraising, you can create an army of supporters working together on your behalf.

Each supporter is given a unique code attach to a keyword, such as GIVE_H7Y5, which acts as a tracking device. This will capture their fundraising journey directly on the platform.  In real time, you can see exactly who is raising, which funds and when.

Why?

While issuing your supporters with sponsor forms and collection buckets is a great traditional way of collecting donations, why not step out of your comfort zone and become more mobile with Instagiv’s Event Fundraising tool?

The unique fundraiser code being H7Y5 will allow you to see how well each of your supporters are performing in gathering donations on your behalf. We also can provide a ‘Totalise Page’ that allows your supporters to visit the URL at any time, enter the keyword plus their unique code and view how much they have raised thus far. It is a fantastic way to keep your supporters motivated and show them exactly how well they are doing. By letting them see on-screen exactly how much they have fundraised so far, they will feel encouraged to keep on going and smash their targets.

How?

It’s a simple but extremely effective way to fundraise in 2018, so why not see how beneficial it will be for your summer fundraising campaigns? It is that easy! Sign up for a live demo with our experienced Customer Services Manager, Caitriona, and she will show you exactly how to benefit from this brilliant feature.

For more information, check out our website at www.instagiv.com.