Tag Archives: sms donations

SMS analytics

An insight into the reporting for SMS campaigns

All clients get an overview of the total amount raised and the total amount of texts received.

Our platform works in real time, so you can see donations flowing in instantly. This is great for helping you measure the progress of your campaigns, and also very useful as it will allow you, at a quick glance, to view your fundraising stats thus far as soon as you log in.

You get access to stats on the number of unique mobile numbers which gives you information with regards to how may mobiles numbers donated more than once.

Top tip

This is useful when scoping out the possibility of having a regular giving campaign. If you see that their several individuals are donating to your campaign on more than one occasion, it may be beneficial to upgrade them to regular giving, where their payment is taken each month automatically.

You can schedule your inbound reports to be sent to either yourself, a colleague or a call centre via FTP or email. If you have consent enabled on your SMS campaigns, schedule for all opt-ins to be sent to the applicable parties for follow up. This takes out the stress of logging in and doing it manually or giving additional people access to your InstaGiv account.

There are 22 columns of data on your inbound report, and you get full data ownership.
Using our CSV tool, you can download your report at any time. This allows you to analyse and evaluate your SMS campaigns effectively and, in a user-friendly fashion. More importantly, you can add and remove columns from your inbound report to suit your requirements, so you download a report with only the columns you need, making it efficient and applicable.

As well as your inbound report, you also have access to a response SMS report.

This shows you all messages that have been sent to anyone who has engaged with or donated to your text campaign.

This is useful as it allows you to see that everyone who has donated, has received the thank you bounce-back message. Also, if you have Gift Aid enabled on your campaign, you can see that all donors have successfully received their Gift aid ask. All of our campaigns have an additional tool called “extra response SMS”. What this is for is if you have consent enabled n your campaign and you want to create an SMS journey for your opt-in mobile numbers, scheduling SMS’ to be sent to them later on, you can certainly do this.

For more information contact us for a copy of our brochures.

Why are charities using text-to-donate?

I am sure you often wonder when you’re working within your charity or fundraising role, what is the best way to go with your next campaigns? Or why are charities starting to use SMS donations more and more now?

We have put together a few of our main thoughts as to why charities may choose text-giving over other methods, or else to add to their list of donation collection methods.

User-friendly

Our first thought is that text-to-give is incredibly user-friendly. There are no forms, fuss or verification checks required. The donor simply texts their chosen charities “keyword” to the 5 digit shortcodes and a donation is made.

People don’t often like to partake in anything that takes up too much of their time or requires long-haul forms. It is also user-friendly for the charity. Text campaigns can be created and inactivated in a matter of minutes. This helps to reach deadlines that little bit easier.

Quick and Easy

SMS Giving is also quick and easy to do. It takes around 60 seconds or less to send a donation by text. If someone wanted to give a charitable donation without much effort – SMS is the answer.

Most people within the UK today either own or have access to a mobile phone, therefore, it is one of the most effective ways to make a donation. If you are at an event with no change in your pocket, no problem – you probably will most likely have your phone with you so the donation can be made easily through your phone. Donations can be as little as £1 too.

Detailed reporting on progress

Reporting is so important when it comes to SMS fundraising, you need to be able to monitor the progress and measure the success of your campaigns.

Mobile Fundraising and Engagement with InstaGiv has a realm of various reporting functions from your inbound campaign report, consent and opt-in report, Gift Aid collection report and much more.

Our regular giving reporting displays everything from the number of subscriptions per month, number of new sign-ups, gross donations per donation, number of skips and stops, retention percentages and much more. This is essential and is readily available with InstaGiv campaigns.

These are just to name a few; the reasons are endless as to why charities continue to choose SMS giving as part of their fundraising efforts. Other thoughts we had include:

  • It’s cost-effective
  • Has a fast turnaround
  • Works in real time
  • It can be accessed 24/7 among lots of other benefits

We hope you enjoyed this week’s blog if you have any thoughts you would like us to focus on we would be happy to hear them. Reach out to us at help@instagiv.com.

More from instaGiv

Top Tips for your SMS Campaigns

Charities and Social Media

The Growth of SMS 

 

Social media for charities

Charities and Social Media

Almost all businesses, organisations, charities and not for profits have a social media presence, why is this? Well because the likes of Facebook has 2.3 billion users, meaning social media is one of the easiest and direct methods of promoting your cause and reaching out to your supporters.

It’s not that easy though, you need a following of supporters who are legitimately interested first, which can be somewhat difficult to build.

To enhance the engagement and conversation on your social channels, it may be a good idea to have cause-related content.

Content

Have content that encourages people to stop scrolling through their feed and stop at your post. Have something engaging, something that is eye-catching and encouraging people to comment or share, which is more likely to spark a discussion among your supporters.

Having content that drives engagement will also give your charity the opportunity to gain feedback, as many people tend to put their thoughts and opinions into the comments section below a post.

Credibility

Ensure your social profiles are credible, when someone visits your page for the first time, they are most likely going to form an opinion or thought instantly, first impressions are everything and all that! So, make sure you have got your page fully up to date, giving visitors an insight into the hard work you do to fight your cause. The use of visuals also ways work a treat – people love images and videos over long reams of paragraphs.

Increasing your Following

Everyone knows how difficult it is to increase your followers and supporters on social media. Engage in conversations and posts related to your cause or sector, this can be sort of like “online networking” as such.

Lastly and most importantly, promote, advertise and scream from the rooftops as much as possible. Try to get your cause into the limelight at every possible opportunity. Have your social icons on everything you do, all merchandise, email footers, advertising materials and so on.

There was a program on BBC 1 NI last night called “The Search”, it was actively advertised and promoted over social media the days leading up to it. The program was about missing people in Northern Ireland. This show zoomed in on the work carried out by the CRS – Community Rescue Service. A charity that is run entirely by volunteers. This was an eye-opener into the work that this cause and these people do, which is all voluntary.

It had encouraged me to donate as well as look into how I sign-up or help to be a part of their rescue team.

A lot can be done when actively promoting your cause as widely and as much as possible.

Check out our latest blog post on key dates for your diary, and you could use some of these in your upcoming social media strategy.

Happy New Year

Happy New Year from all the team at instaGiv

It is hard to believe that Christmas and the New Year are behind us now after all that excitement over the past 6 weeks.

We are delighted to say that many of our clients who had Christmas fundraising campaigns totally excelled their expectations and raised an amazing amount of money for their festive fundraising.

An incredible December

Our charities raised a combined £160,000 during the month of December and over 350,000 outbound SMS’ were sent. We are delighted with December’s outcome and are striving to be better in January and the coming months.

Raffles and Lotteries

December welcomed many single giving campaigns, the launch of over 5 new Christmas Raffles by our clients and also a number of festive competitions by The Silver Line, Children’s Heartbeat Trust, Mental Health UK and SAMH to name a few.

Our goals for this new year include to continually improve our customer service, continue to improve and provide the most flexible, user-friendly and efficient SMS donations and engagement service to our clients and climb the ladder with our new Raffles and Lotteries via SMS service.

New year, new you?

What has your charity got in the pipeline for your new year fundraising? Throughout the month of January, we will be offering our tailored platform demos again. These demos are designed to zoom into the requirements of your charity and focus on your particular needs for example;

  • Details on our in-depth reporting
  • Regular giving set up, text-to-give for beginners
  • SMS lotteries and much more

Our demos are not sales related and you are not obliged to sign up to InstaGiv after your online demo with one of our team members. It is a free service to help you see how mobile fundraising and engagement work with InstaGiv and the benefits that it can bring to your charity.

So if you’re considering introducing SMS as a fundraising tool or wishing to change providers, we will be happy to assist you with a demo, call or live chat to help aid your decision-making process. If you want to find out any more information about instaGiv and what we can do to help your charity, contact us at help@instagiv.com or fill in the contact us form and we’ll be in touch as soon as possible.

Instagiv
Instagiv

Use PSMS in a broadcast or DRTV appeal

Premium SMS
Premium SMS

Trying to get your supporters to actively engage and donate on a regular basis can be tricky – especially heading into the new year. A great way to get in front of them at the right time is with Premium SMS (PSMS).

You can use PSMS in a broadcast outbound text, DRTV appeal, social event or any type of fundraising activity.

Last minute crisis

Sometimes things pop up last minute or unannounced, like an unfortunate incident. This could result in a disaster appeal and you may choose to send a broadcast SMS to gather donations or actively advertise your text code as widespread as possible, to raise awareness and ask for donations.

In terms of the outbound SMS, if you have a list of recipients or a database of opted-in supporters gathered from using our consent feature. You can use these to send an urgent text asking them to reply with one of your donation keywords, to give to your cause. You can use this as a single one-off donation, or to subscribe your supporters to regular giving which is monthly gifts.

To use PSMS as a standard text-to-donate campaign it is as simple as creating your text code, customising your campaign and advertising it to your supporter base. The journey is very straightforward as we like to focus firmly on the donor experience.

Keyword

Texting a donation is as simple as texting a KEYWORD to 70###. While we have fixed price points for all our donation keywords, we also offer our clients the full flexibility of giving their donors the option to give more or less than the default amount, without having to create additional keywords and campaigns.

All donations and responses to outbound texts are recorded on your InstaGiv platform. You can view your inbound report which captures the finest of details right down to the donation amount, date and time and content of inbound texts.

Our regular giving reporting is something we often get praised on also, keeping tabs on donor retention can be somewhat exhausting and hard to do, with our regular reporting we make it so much easier for fundraisers. Our system is equipped to capture and record data right from the number of sign-ups per month, repeat donations, number of SKIP/STOPS per month, cumulative retention statistics and much more.

Quick turnaround

Our turnaround time is very quick. We aim to have all new requests actioned and set up within the same working day. Often enough, we can do this very soon after the request or registration is received.

Find out more information

If you’d like to find out any more information on PSMS, shortcodes, a member of our team would be more than happy to talk you through the process. Fill in the form on our contact page and we will be in touch as soon as possible.

Alternatively, please contact us directly on 028 7087 8220 or email us at help@instagiv.com.

Instagiv
Instagiv

 

Short code

The Benefits of using Dedicated Short Codes

Short code
Short code

Dedicated short codes are still an incredibly useful tool to raise money for charity. Over half of all worldwide online traffic was generated through mobile phones in 2018. As well as that, over 92% of people in the UK have mobile phones. Because of this, we’re pretty sure SMS marketing is still a really effective way to reach out to people in a personal way.

Wealth of benefits

There is a wealth of benefits that come with SMS marketing. One of those is the use of dedicated shortcodes. Shortcodes are an easy and efficient way to boost donations for any charity. They are short, snappy and are easy to remember. Let’s look at some of the benefits in greater detail…

  1. The 70### shortcode is dedicated to your charity. It’s the shortcode your supporters will associate with you and your cause. When someone sees or hear it, they will know it’s in relation to your charity as no other InstaGiv clients get used of it.
  2. Unlimited keywords. You pay a monthly fee for the ownership of your dedicated short code and with that, you can use our unlimited keywords allowing you to create multiple campaigns at no additional cost.
  3. You can use any of our products alongside your dedicated shortcode. These include; Single Giving, Regular Giving, Registration, Event, Address Capture and our outbound SMS tool.
  4. Having the flexibility of having unlimited campaigns on your dedicated code opens an umbrella of opportunities. You can create and launch as many new text-to-give campaigns as you want to at no additional cost. In turn, you’re helping to increase SMS income and raise further cause awareness.
  5. When using a dedicated short code, you do not have to wait for approval from our end or have to check a keywords availability. It’s your shortcode, so you can create and have access to new campaigns instantly.
  6. Not to mention all clients get full use of our Mobile Fundraising and Engagement platform at no extra cost. Here you can customise the thank-you response message sent to donors, add Gift Aid to your campaigns, send response/donation/address request outbound texts, add consent to your campaigns to gather opt-ins, view totals and inbound reporting in real time and much more.

Find out more information

If you would like to find out any more information on shortcodes, a member of our team would be happy to talk things through with you. Fill in the form on our contact page and we will be in touch as soon as possible.

Alternatively, please contact us directly at any time on 028 7087 8220 or email us at help@instagiv.com.

 

Instagiv
Instagiv
Halloween fundraiser ideas

Halloween Fundraising Ideas

Halloween is fast approaching and there is no time like the present to organise a festive fundraiser. Halloween gives the perfect backdrop for any kind of party or event. Why not spice up your spooky get-together and raise some money for charity too.

To get your creative juices flowing, we’ve come up with 5 great fundraiser ideas. Whether it’s in work or just for fun, you could organise a ghostly gathering this Halloween for a good cause.

Halloween
Halloween
  1. Pumpkin Carving Competition

This is something we’re having in our own offices and I cannot wait. My carving skills are next-level and I think I have a great chance of coming in 1st place.

Get your work colleagues together and gather up your pumpkins and have some fun. Donations can come in the form of an entry fee.

  1. Spooky Sponsored Walk

A well-organised run or walk in your local town is a fantastic way to get everyone together and raise as much money as possible. If you have the funds, you can give out medals to those who cross the 5K finish line.

Again, you can ask people to donate a certain amount to enter the race and ask them to raise their own sponsorship funds a week prior to the event.

  1. Dunking for Apples

If you host a Halloween party every year, why not make it exciting and have a ‘Dunking for Apples’ competition this year. You could ask people to donate for every dunk and raise much-needed funds really quickly.

  1. Pumpkin Pie Bake Off

Forget about the Great British Bake-off, this year it’s all about the Pumpkin Pie Bake Off. Get your friends together and have some fun in the kitchen. After you’ve carved your spooky Halloween decoration, you can use the contents to make a tasty (or not so tasty) treat. The winning pie can win a prize!

  1. Bonfire event

This one might be a bit harder and will only work if you have the space and health and safety for it. A festive bonfire event with sparklers and fireworks could be the event-of-the-year. You could ask your local council are they doing anything for the Halloween holidays and suggest they partner up with a local charity to raise some funds while doing so.

InstaGiv

Using the different holidays throughout the year is always a wonderful way to help promote your cause, by launching a fundraising campaign. At InstaGiv, it is around this time of year that all the different holiday friendly keyword requests start to come in, recently we have had some of our clients request new campaign keywords such as; scary, fright, Halloween, ghost, creepy, Santa, merry, Christmas and much more.

Why are they doing this? Well because SMS is the quickest most effective and user-friendly method of collecting donations. It beats standing out in the freezing wintry weather with collection buckets. In addition to that, each donor gets an instant “thank you” response message, this is fully customisable to the charity, allowing you to increase engagement with your donors further by perhaps, inserting a link into the response message or asking them to opt-in to hear more about your cause.

Book a Demo today

To find out more, request a demo or a call-back today. One of our friendly team members will go over everything in more detail with you.

 

Top tips when organising a fundraiser event

Organising an event can be stressful and frustrating, never mind organising a charity event. Not only do you have to think about the basics such as venue and invitations, but you also have to worry about collecting cash.

As the age old saying goes, if you fail to prepare you can prepare to fail. (Sorry for the cliché, but it really is true). To help you prepare and get the most out of your fundraising event, we have come up with our 5 top tips that will help you along the way.

Fundraising event

Top Tips

  1. Draft a budget

A budget is important for any event but even more so with a charity event. You need to ensure you are minimising expenditure and maximising the fundraising.

  1. Ensure you have enough time

Time is everything, and if you try and launch your fundraising event too quickly you will only add to the stress and frustration. Give your self a realistic time frame. An absolute minimum of six months is recommended. In this time, you will be able to take care of sponsorships, vendor bookings and selling tickets.

  1. Pick your venue carefully

Location is everything, and you should look at a few different ones before making up your mind. The location will impact the atmosphere of the event and will add to the overall theme so choose carefully.

  1. Look for sponsorship

The more money you can get from sponsors, the more opportunities you will have. The less money you spend on things such as venue costs, printing, marketing materials, refreshments etc, the more money you will have raised for the charity. Spend wisely and try your very best to get a sponsor on board. Don’t be scared to approach business, they might be more than happy to be involved.

  1. Assess your available resources

Do you have enough resources on hand to execute your event? If you need help, make sure you get it and don’t try to do everything yourself. However, before you start to outsource, make sure you research and budget.

 

If you follow our top 5 tips, we’re pretty sure you’ll organise the best fundrasing event possible.

You’ve got it!

How can InstaGiv help

Our Event Fundraising tool is used for several types of campaigns among our charity clients. If you have supporters fundraising on your behalf, you can easily issue them with a

unique text code, allowing them to gather donations via SMS for your cause.

Unique codes are typically attached to a keyword and you can generate over 100, 000 codes at no additional cost. Each supporter is given a fundraiser code, attached to a keyword such as GIVE_H7Y5, which acts as a tracking device that captures their fundraising journey directly on the platform.

In real time, you can see who is raising which funds and when. We also have what we call, a totaliser page. This is displayed as a search bar and when a keyword + fundraiser code is entered, the total raised will be displayed.

This is commonly used by charities to give to their corporate partners. Our event fundraising tool is used for some of the UK’s biggest annual fundraising campaigns, such as Macmillan’s Coffee Morning. Each year we issue Macmillan with their keywords and unique codes to add SMS as a donation collection tool for their UK wide campaign.

We can create hundreds of thousands of unique codes, and with our built-in formatting and reporting, there are various elements you can use for tracking and matching records on your end such as adding supporters’ full names and giving each code a custom reference.

Find out for yourself

To see a live demo of our software and how easy it is to use, contact us at any time. A team member will be more than happy to schedule this in at a time that suits you.

Instagiv

Integrate your SMS campaigns with your call centre

charity call centres
Charity call center

With our built-in report scheduler, you can easily set-up our system to securely send your call centre inbound reports for each of your SMS fundraising and engagement campaigns.

Many charities do not have the time or resources to follow up with each of their supporters via phone call, so they outsource a call centre. We have an excellent feature on our platform that allows you to send inbound reports to the applicable third party.

Any campaign you have on your InstaGiv dashboard will have this tool. This will automatically send any selected contacts the required information. This is an effortless, seamless and efficient way of ensuring your call centre receives all supporter mobile numbers who have opted in, without anyone within the charity having to manually send anything.

Simple and straightforward

It’s straightforward so that you simply give your scheduled report a title, select the report type you would like to send i.e. donation data, address data or new records only, select the frequency, enter all contact email addresses and select your preferred send method. It sounds complicated but it’s really simple when you are using our dashboard.

You can either select the send to via FTP or email. All sent records will be password protected with a password that you choose and use via your platform.

It’s that simple and your call centre does not need access to your platform. All new records from live campaigns that are scheduled to be sent will be seen at the frequency you select, viewed by Microsoft Excel.

Find out for yourself

To see a live demo of this feature on our platform, contact us at any time where a team member will be happy to schedule this in.

The benefits of real-time reporting

real-time reporting
Instagiv’s Dashboard will allow you yo view your totals in real time

Real-time reporting is critical for any kind of marketing or fundraising campaign, but more important than ever when you are dealing with money and donations.

Why is it so important?

You need to ensure you are fully up-to-date with your figures and how effectively the donations are coming in. Regular monitoring of your fundraising campaign will allow for adjustment if you need to respond or react to any important changes. Real-time reporting is an essential part of any effective fundraising campaign.

Real-time monitoring also allows you to post exciting content across your social media platforms. To build momentum across your social media platforms, it’s great to tell your audience exactly how much has been with raised since the campaign has started. Keep your followers engaged with regular updates about the total amount raised and where this money will go to.

Instagiv & Real-time reporting

With Instagiv, the campaigns on your dashboard will update in real-time. This means that everything you can see exactly how successful your fundraising efforts have been.

If you have your unique text code advertised at an event, you can have your Instagiv dashboard open on your phone and simply refresh to see your donation totals. You’ll never have to wait hours for totals to load, and because our platform is mobile-friendly, you’ll be able to check your donations wherever you are in the world.

We can even tell you some clever analytics, in our overview area of the platform. You will be able to see the exact number of inbound texts your campaign has received, as well as totals raised, rather than flicking through different screens.

Facts & Figures

By checking statistics and totals in real-time, you can effectively measure the success of your campaign and see it’s strengths and weaknesses in one easy-to-use dashboard. If you see your latest campaign gaining momentum, you can quickly adjust it by adding Gift Aid, or changing the price point at any time.

Check out our new content

We have recently updated all of our product brochures which are packed with great content and information on the following Instagiv services:

  • Single Giving
  • Regular Giving
  • Competitions via SMS
  • Event Fundraising
  • Registration Keywords
  • Address Collection
  • Consent via SMS
  • Gift Aid

Contact a member of our friendly team today for your free copy. Email us at help@instagiv.com or call 028 7087 8220.