All charities know that donations come in peaks and troughs.
You could hold a big event, or have a few particularly generous donors, and take a lot of money in one week but then the following month, you struggle to take in half, or even a quarter of the funds.
The smaller the charity is, the worse it appears to be. A study published last year shows that 50% of people in the UK don’t give to local charities because they don’t know enough about them.
Now, these people might have attended a bake sale, or charity run and thrown a few coins into a bucket but the charity haven’t made the most of that interaction to turn them into a regular supporter.
Regular Giving with InstaGiv is a great solution to this problem.
It’s an easy and engaging way to sign up regular donors to donate a specific amount each week or month to your cause.
With the knowledge that a certain amount of Regular Giving funds are coming in each month, your charity can start making some plans in advance, which itself can save you time and money.
It works like this –
You choose a short keyword that is simple and memorable, like GIVE, DONATE or HELP and an amount of money that keyword corresponds to (e.g. £3).
instaGiv attaches that to a short number, for example 57593.
You then spread the word and encourage people to send a text with the keyword to the number.
People text GIVE to 57593 and are signed up to donate £3 regularly, either each week or month.
Before each regular donation, instaGiv sends the supporter a text giving them the option to go ahead with the donation, skip that installment or opt out of donating completely.
Regular Giving is great because it is it a quick and easy way to build up consistent, on-going support for your cause.
When holding an event, you can spend less time standing in the drizzle with a bucket or sorting through all the coins. (A 100 peseta coin!? It hasn’t been in circulation for 15 years! Why does anyone even have these? Why did they decide bring it along today!?)
Instead, you put your text keyword and code on posters, t-shirts and encourage potential supporters to take just a few seconds, get out their phone and sign up.
If your charity is small and don’t have the money or manpower to put together many events, Regular Giving can also help you keep in touch with the donors you run into.
Instead of just a few coins on one occasion, they will be prompted to donate at regular intervals, increasing the funds you take in and also building your reputation as the supporter gets regular texts to remind them about your cause.
Regular Giving is automated so once you get set up, you can just focus on the funds coming in. It also has in-built compliance so you know everything is above board. There’s even the ability to enable Gift Aid.
instaGiv works exclusively with registered charities who are looking to raise awareness for their causes, stay engaged with their supporters and modernise their fundraising strategies.
Our software platform is cutting edge, user-friendly and comprehensive as it puts the charity in the driver’s seat of their fundraising campaigns to create, inspire and engage with their supporters instantly.
Regular Giving is just one of the methods instaGiv can use to help your charity boost donations and stay in touch with your supporters.
To sign up for Regular Giving, or for more information about what InstaGiv can offer, register online, drop us a line on our website or via Facebook, Twitter or LinkedIn, or give us a call on 0844 259 7000.