Tag Archives: regular giving

A Look at UK Charitable Giving in 2017

The latest CAF report reveals a lot of info on Charitable Giving

The most recent Charitable Giving report from the Charities Aid Foundation has revealed some interesting information about how people in the UK choose to donate to charities.

They interviewed around 12,000 people to build up a picture of the charity sector in the UK in 2017.

The CAF UK Giving 2018 report reveals the extent of charitable giving and provides information on the most popular methods and frequencies of donations.

The report shows that the total amount given to charity in 2017 was £10.3 billion, an increase from 2016’s figure of £9.7 billion.

Charitable Giving – When and How

The CAF also found that November and December were the months that saw the most donations, continuing a trend from 2016. They believe that this can be attributed to various popular campaigns during these months, including Movember and appeals during the Christmas period.

Donating cash continues to be the most common way of giving money to charity, with around 55% of people using this method in 2017. Yet this is slowly becoming less popular.

The report shows that most donors tend to give “from time to time”, around a quarter donate monthly, while just 4% give weekly. Around 13% of those interviewed said they rarely give to charity and about 5% said that they never donate.

Giving online or via text both saw increases over the year, particularly in April, November and December. These increases tended to be related to popular appeals like Comic Relief and Children in Need.

There remains a consistent number giving less regularly, with 13% saying they give to charity rarely and 5% stating that they never give.

Charitable Giving – Who Gives?

Some of the most interesting information in the report concerned the donations of different age groups. The data shows that 16% of people aged 16-24 have not donated or worked with a charity in the past year, compared to just 8% of people aged 65 and over.

The stats also showed that of the younger group of donors, they were significantly less likely to donate on a regular basis compared to the 65+ group.

The older group tend to give the most money and generally donate by direct debit (42%), membership fees (24%), cheque (17%) or by credit card (8%). The youngest group were more likely to support charities through a fundraising event (31%) and by debit card (15%), while those aged 25-44 are the most likely to give via text (14%).

Charitable Giving via SMS

Looking at the stats, text giving is a great tool for charities. The use of cash is decreasing, while younger groups are more likely to donate via text.

Donating via SMS is a really quick and easy way for supporters to donate. There’s no fuss around bank details, or debit and credit cards, as their donation is simply added to their monthly phone bill.

Better yet, it’s a great way for charities to increase the frequency of regular donations. With a simple text, a supporter can sign up to make regular donations either monthly or weekly.

With instaGiv, charities can easily set up customised text giving campaigns using the fully-equipped self-service platform. This gives you the tools to organise competitions via SMS, send mass outbound SMS messages, organise Gift Aid and much more.

On top of that, you’ll get expert support and guidance on campaigns from the instaGiv team.

To find out more, why not Schedule a Demo?

New Year, New Ideas at instaGiv

Start the new year right with instaGiv's Text Giving Products

Start 2018 Right with instaGiv’s Text Giving Products

Any regrets of Christmas parties or Christmas overindulgence is fading and people everywhere are starting 2018 with earnest resolutions. It’s a great time to think about how to boost your charity’s donations.

SMS Marketing could be just the thing. It was predicted recently that it will become very big in 2018.

The State of SMS report revealed that 93% of people in the UK now own a mobile phone and if sent a text message, 98% of them will read it by the end of the day.

The report also said that around 50% of companies use SMS Marketing at the moment. This is expected to continue to grow, reaching as high as 92% by the end of 2018.

Why not get ahead of your competition by sorting out your SMS Marketing with instaGiv’s range of Text Giving Products?

Text Giving Products – Single Giving

Single Giving involves texting a code to make a one-off donation. This proved to be one of the most popular products with clients in 2017.

It really comes into its own at big fundraising events. Instead of dealing with loads of forms and cash, you simply ask people to send a single text to short number.

It’s also great for raising funds in response to emergency situations.

Text Giving Products – Regular Giving

Regular Giving is a quick and easy way to sign up donors to donate a specific amount to your cause at regular intervals.

It’s a feature that doesn’t take much time or effort to get ready and can be fully automated once it’s all set up.

Visit our blog on Regular Giving to find out more.

Text Giving Products – Ready for Gift Aid

Our system also makes it easy to manage Gift Aid. This allows charities to receive an extra 25p from the government for every £1 they receive in donations.

Using instaGiv’s platform it only takes 90 seconds for a supporter to donate and sign up for Gift Aid.

Check out our Gift Aid blog for more information.

Text Giving Products – Competitions

Our Competitions feature gives supporters the ability to create and customise contests via SMS. The system can even automatically pick winners for you.

If you have some prizes which you think will peak your supporters’ interest, take a look at our blog on SMS Competitions.

Text Giving Products – Consent

Our Consent Feature helps to ensure that charities have documented consent from their supporters for all of their campaigns.

This is particularly important ahead of the General Data Protection Regulation. The GDPR, which comes into effect in may, will mean that companies need to rethink how they deal with the personal data of EU residents.

Read more about how instaGiv can help with GDPR Compliance in our blog on our Consent Feature.

Find Out More About instaGiv’s Text Giving Products

We are of one the UK’s leading providers of mobile and digital fundraising solution, working with more than 300 UK registered charities.

InstaGiv are passionate about securing as much funds as possible for charities using our mobile and digital tools.

That’s why we have simple and transparent pricing structure that allows charities to scale their fundraising efforts to suit their needs.

Make Regular Donations Easy with instaGiv

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All charities know that donations come in peaks and troughs.

You could hold a big event, or have a few particularly generous donors, and take a lot of money in one week but then the following month, you struggle to take in half, or even a quarter of the funds.

The smaller the charity is, the worse it appears to be. A study published last year shows that 50% of people in the UK don’t give to local charities because they don’t know enough about them.

Now, these people might have attended a bake sale, or charity run and thrown a few coins into a bucket but the charity haven’t made the most of that interaction to turn them into a regular supporter.

Regular Giving with InstaGiv is a great solution to this problem.

It’s an easy and engaging way to sign up regular donors to donate a specific amount each week or month to your cause.

With the knowledge that a certain amount of Regular Giving funds are coming in each month, your charity can start making some plans in advance, which itself can save you time and money.

It works like this –

You choose a short keyword that is simple and memorable, like GIVE, DONATE or HELP and an amount of money that keyword corresponds to (e.g. £3).

instaGiv attaches that to a short number, for example 57593.

You then spread the word and encourage people to send a text with the keyword to the number.

People text GIVE to 57593 and are signed up to donate £3 regularly, either each week or month.

Before each regular donation, instaGiv sends the supporter a text giving them the option to go ahead with the donation, skip that installment or opt out of donating completely.

 

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Regular Giving is great because it is it a quick and easy way to build up consistent, on-going support for your cause.

When holding an event, you can spend less time standing in the drizzle with a bucket or sorting through all the coins. (A 100 peseta coin!? It hasn’t been in circulation for 15 years! Why does anyone even have these? Why did they decide bring it along today!?)

Instead, you put your text keyword and code on posters, t-shirts and encourage potential supporters to take just a few seconds, get out their phone and sign up.

If your charity is small and don’t have the money or manpower to put together many events, Regular Giving can also help you keep in touch with the donors you run into.

Instead of just a few coins on one occasion, they will be prompted to donate at regular intervals, increasing the funds you take in and also building your reputation as the supporter gets regular texts to remind them about your cause.

Regular Giving is automated so once you get set up, you can just focus on the funds coming in. It also has in-built compliance so you know everything is above board. There’s even the ability to enable Gift Aid.

 

instaGiv works exclusively with registered charities who are looking to raise awareness for their causes, stay engaged with their supporters and modernise their fundraising strategies.

Our software platform is cutting edge, user-friendly and comprehensive as it puts the charity in the driver’s seat of their fundraising campaigns to create, inspire and engage with their supporters instantly.

Regular Giving is just one of the methods instaGiv can use to help your charity boost donations and stay in touch with your supporters.

To sign up for Regular Giving, or for more information about what InstaGiv can offer, register online, drop us a line on our website or via FacebookTwitter or LinkedIn, or give us a call on 0844 259 7000.