Tag Archives: mobile fundraising

Are your Supporters Fundraising on your Behalf?

Event Fundraising

Would you like to create a team of supporters to help generate more fundraising for your charitable cause? With event fundraising, you can create an army of supporters working together on your behalf.

Each supporter is given a unique code attach to a keyword, such as GIVE_H7Y5, which acts as a tracking device. This will capture their fundraising journey directly on the platform.  In real time, you can see exactly who is raising, which funds and when.

Why?

While issuing your supporters with sponsor forms and collection buckets is a great traditional way of collecting donations, why not step out of your comfort zone and become more mobile with Instagiv’s Event Fundraising tool?

The unique fundraiser code being H7Y5 will allow you to see how well each of your supporters are performing in gathering donations on your behalf. We also can provide a ‘Totalise Page’ that allows your supporters to visit the URL at any time, enter the keyword plus their unique code and view how much they have raised thus far. It is a fantastic way to keep your supporters motivated and show them exactly how well they are doing. By letting them see on-screen exactly how much they have fundraised so far, they will feel encouraged to keep on going and smash their targets.

How?

It’s a simple but extremely effective way to fundraise in 2018, so why not see how beneficial it will be for your summer fundraising campaigns? It is that easy! Sign up for a live demo with our experienced Customer Services Manager, Caitriona, and she will show you exactly how to benefit from this brilliant feature.

For more information, check out our website at www.instagiv.com.

What summer fundraising ideas have you got in your pipeline?

 

It might be hard to believe but summer is actually on it’s way and if you haven’t already, you should start to think about your fundraising ideas for the next few months.

While it might be effective, standing on the street with collection buckets in the pouring rain just does not sound appealing to anyone. Fortunately for us, there are loads of other fundraising ideas that won’t involve a raincoat and an umbrella.

According to the Institute of Fundraisings most recent giving report, SMS donations are on the rise and with the help from Instagiv, we can get the most out of your text message campaigns. By creating a simple fundraising campaign with us, you can take the time and hassle out of fundraising, freeing up your staff and volunteers to use their time much more effectively.

They’re quick and easy, as well as being user friendly and have a very fast turnaround. Not only that, but Instagiv’s mobile fundraising and engagement platform will let you send donors a response message instantly, thanking them for their donation. You can enter information relevant to your charity response message, as well as adding a short URL link directing more traffic to your website if you wish.

By using Instagiv’s platform, you can log in, receive SMS donations from your keywords and track the progress of the campaigns in real time. Another great feature that we can offer you is to send outbound text messages to anyone who has previously donated and given consent to your campaigns, so you can create a long-standing relationship with your supporters. A quick text message can prove to be much more effective and prompt donations than a phone call. Just upload a list of phone numbers to the Instagiv platform and you can start to send out and schedule messages in advance, which is great when you are busy with other fundraising campaigns.

While it might seem that text messaging is a thing of the past, 90% of texts are read within three minutes of being sent and 98% will have been read by the end of the day. It is still an extremely effective marketing channel, which is also cheap and easy to set up and maintain. The great thing with SMS donations is that no matter how old it is, any mobile phone can receive a text message.

Regular giving, competitions via SMS, address capture, response SMS’, bulk outbound sends – we have it covered. Why not request a free live demo with our experienced customer service manager Caitriona, and see what Instagiv can do for you?

Fundraising For February

Don't forget about Valentine's Day when Fundraising for February

Now that January is finally behind us, it’s time to properly start the year. We’ve given up (or succeeded!) on the crash diets and we’re now ready and waiting for winter to end and for spring to come.

In that spirit, February is a great time to think about your fundraising plans for the coming year. It’s time to lay plans to bring in loads of donations throughout 2018.

Fundraising For February – Ideas

With the days getting longer and the weather getting a bit warmer, there are a lot of fundraising ideas that you can finally bring out of hibernation.

For example, Cancer Research UK is taking advantage of the better weather to encourage people to ‘Walk All Over Cancer‘ and walk 10,000 steps every day in March.

Perhaps set up some outdoor events to get people in the spring spirit, like picnics or a hike.

Fundraising For February – Events

There’s also lots of events coming up, both local and international, that you can use to generate some funds.

Pancake Tuesday is coming up on February 13, why not organise a coffee morning with pancakes or maybe set up a fun pancake making session to raise some cash?

Or plan something for the very next day – Valentine’s Day. You could put together some Valentine’s Cards with a portion of the price going to your charity, or hold a baking sale.

Fundraising For February with instaGiv

If you really want to kickstart your fundraising this year, then get in touch with instaGiv.

You can start running mobile fundraising campaigns for as little as £25 a month. Recent research has shown that SMS marketing is much more effective than sending emails.

You can also benefits from our online reporting, the lack of set up fees and the knowledge that your data is in safe hands.

We are already providing support and advice to more than 300 charities.

Why not Schedule a Demo and see what we could do for you?

Contact us at help@instagiv.com or call 028 7087 8220 to find out more.

New Year, New Ideas at instaGiv

Start the new year right with instaGiv's Text Giving Products

Start 2018 Right with instaGiv’s Text Giving Products

Any regrets of Christmas parties or Christmas overindulgence is fading and people everywhere are starting 2018 with earnest resolutions. It’s a great time to think about how to boost your charity’s donations.

SMS Marketing could be just the thing. It was predicted recently that it will become very big in 2018.

The State of SMS report revealed that 93% of people in the UK now own a mobile phone and if sent a text message, 98% of them will read it by the end of the day.

The report also said that around 50% of companies use SMS Marketing at the moment. This is expected to continue to grow, reaching as high as 92% by the end of 2018.

Why not get ahead of your competition by sorting out your SMS Marketing with instaGiv’s range of Text Giving Products?

Text Giving Products – Single Giving

Single Giving involves texting a code to make a one-off donation. This proved to be one of the most popular products with clients in 2017.

It really comes into its own at big fundraising events. Instead of dealing with loads of forms and cash, you simply ask people to send a single text to short number.

It’s also great for raising funds in response to emergency situations.

Text Giving Products – Regular Giving

Regular Giving is a quick and easy way to sign up donors to donate a specific amount to your cause at regular intervals.

It’s a feature that doesn’t take much time or effort to get ready and can be fully automated once it’s all set up.

Visit our blog on Regular Giving to find out more.

Text Giving Products – Ready for Gift Aid

Our system also makes it easy to manage Gift Aid. This allows charities to receive an extra 25p from the government for every £1 they receive in donations.

Using instaGiv’s platform it only takes 90 seconds for a supporter to donate and sign up for Gift Aid.

Check out our Gift Aid blog for more information.

Text Giving Products – Competitions

Our Competitions feature gives supporters the ability to create and customise contests via SMS. The system can even automatically pick winners for you.

If you have some prizes which you think will peak your supporters’ interest, take a look at our blog on SMS Competitions.

Text Giving Products – Consent

Our Consent Feature helps to ensure that charities have documented consent from their supporters for all of their campaigns.

This is particularly important ahead of the General Data Protection Regulation. The GDPR, which comes into effect in may, will mean that companies need to rethink how they deal with the personal data of EU residents.

Read more about how instaGiv can help with GDPR Compliance in our blog on our Consent Feature.

Find Out More About instaGiv’s Text Giving Products

We are of one the UK’s leading providers of mobile and digital fundraising solution, working with more than 300 UK registered charities.

InstaGiv are passionate about securing as much funds as possible for charities using our mobile and digital tools.

That’s why we have simple and transparent pricing structure that allows charities to scale their fundraising efforts to suit their needs.

5 Advantages of SMS Marketing over Email Marketing

Instagiv take a look at SMS Marketing compared to Email Marketing

SMS Marketing v Email Marketing

Email is usually the medium of choice for marketing. Most people find that they receive a couple of marketing emails on a daily basis and ignore quite a few of them.

SMS on the other hand remains a more intimate platform. It’s usually a quick message from a friend or family member, or a quick way to organise things. People generally have a look at every text message they get.

SMS marketing campaigns have increasingly become a quick and cost-effective marketing platform.

And when you look at how audiences respond to SMS marketing, you may be surprised to see how well it competes with email.

Let’s look at some of the main advantages of an SMS marketing campaign, compared to an email marketing campaign.

 

SMS Can Reach Many More People

Email can reach anyone with an internet connection. But of the 7.5bn people in the world, less than half –  around 3.7bn people (as of September 2017) have access to the internet.

Mobile phones are a very different story. It might seem like everyone has a mobile phone.

But that’s actually an underestimation. According to GSMA’s real-time tracker of active mobile devices there are 8.26bn (and counting) mobile devices in the world. That’s around 750m more devices than there are people!

Just think about it. People may have one or two mobile phones and generally use them every day.

It’s not uncommon on the other hand for people to have a couple of email addresses, some of which are rarely used. They might use just one regularly, meaning your marketing messages may be going to a dormant email address.

Higher Open Rates for SMS Marketing

Common sense can tell you that people are more likely to open an SMS than an email.

Opening your inbox and finding five or six marketing emails can make you unlikely to click any, especially if you have lots of other emails coming in for other reasons.

Email marketing can prove difficult when people receive so many emails

An SMS on the other hand, is so short that most people will take the time to read it.

Recent research showed that in the UK the average open rate for emails was just under 25%. Meanwhile estimates for SMS marketing in recent years state that as many as 98% of phone owners will open an SMS message, usually within a few minutes of receiving it.

Higher Click Through Rates for SMS

The data also shows a much higher click-through rate for SMS messages compared to emails.

The most recent research shows that email marketing tends to generate a click-through rate of around 4.2%, compared to 36% for SMS messages.

When you work that out, that means around one in every 25 people will click-through when they get an email, compared to one in three for an SMS.

SMS is clearly a much more effective way of driving potential customers towards your website.

Quality Over Quantity

As people’s email inboxes take in more and more messages for all angles, the chances of your email sitting there unnoticed is quite high.

This means that email marketers tend to send quite a lot of emails, hoping to eventually catch the attention of their target with one or two.

For SMS, you know the open rate and click-through rate is high so you just have to work on crafting one or two good messages. That’s simple too as you only have a small number of characters to fill.

You just put the most important information in your text and get right to the point straight away.

SMS Marketing campaigns often prove to be much cheaper than email marketing campaigns

SMS is Cheaper

SMS is a much cheaper medium, as you are sending out fewer campaigns. It should also be more cost-effective, as a high click-through rate should lead to some sales, meaning the SMS campaign should soon pay for itself.

They also take much less time to create, as you don’t need to worry as much about the design as in an email, or how it will appear on different devices etc.

 

instaGiv can help your charity create SMS marketing campaigns that really work. We work with more than 300 charities to help boost their fundraising with SMS.

To find out more, check out our Services page or Contact Us.