Tag Archives: mobile fundraising

Instagiv

5 ways mobile-fundraising with InstaGiv will benefit your charity

Mobile-fundraising is a fantastic tool used by charities and not-for-profits around the world to raise donations. Donors are given the opportunity to donate money through their mobile phones. These can be smartphones or tablets, and the whole point of mobile-fundraising is to making donating quick, easy and straightforward.

People can give to an organisation from anywhere in the world, through their mobile phone. We use our mobiles for everything in the world, so why not for charity fundraising too? It’s an amazing tool, that can help your charity raise more donations than ever.

In this short blog, we’ll give you five ways in which instaGiv can help your charity in 2019 with mobile-fundraising.

 

Instagiv
Instagiv

Bulk Outbound SMS tool

Upload your recipient list and send your supporters bulk outbound SMS texts. This can be used to inform your supporters about an upcoming event, marathon, support for a petition and much more. This tool allows you to stay engaged with your donor family, keeping them updated on recent news or requesting a donation. This bulk outbound SMS does not cost the supporter anything to receive; it’s free to the user and allows you to target an audience suited to your charity.

Instagiv
Instagiv

Consent Feature

With the built-in consent feature tool on the InstaGiv online platform, you can ensure you are always compliant with the latest GDPR polices. You can enable the consent feature tool on all of your campaigns, giving your supporters the option to either opt-in or opt out of future communication. The system automatically groups the mobile numbers of donors who have opted out into a separate list allowing you to differentiate between those who have given consent and those who have not.

Instagiv
Instagiv

The new Gift Aid Feature

We have recently just launched our new Gift Aid collection mechanism. We will now automatically match your Gift Aid declarations to SMS donations collected on the platform and provide straightforward tools that allow you to download batches of donations for processing with HMRC. Gift Aid declarations can be collected from supporters via SMS or through our new mobile-optimised form – both of which we have ensured are compliant with the relevant regulations.

Instagiv
Instagiv

Data Ownership

Clients get full ownership of all data and activity on their instaGiv dashboard and platform. The InstaGiv platform has many features allowing you to see detailed statistics on your fundraising campaigns as well as supporter information on all donations and SMS’ received. The platform gives you the ability to download all your campaign data in report form using the download CSV tool which brings several benefits. Having the ability to download your campaign data and donation amounts allow you to effectively analyse your different campaigns and see which works best for your Charity.

Instagiv
Instagiv

Track donations

When you log in to your InstaGiv account one of the first pages you will see is your dashboard with all your donation and campaign activity – updated in real time. There are graphs, charts and statistics illustrating the success of your campaigns, how much money each different campaign has raised, top campaigns, incoming activity, monthly donations, and overall amounts. You can instantly see any incoming donations with options such as viewing how many times a supporter has donated.

instaGiv

To find out more about our services, and how we can help your charity, get in contact today. 

Are your Supporters Fundraising on your Behalf?

Event Fundraising

Would you like to create a team of supporters to help generate more fundraising for your charitable cause? With event fundraising, you can create an army of supporters working together on your behalf.

Each supporter is given a unique code attach to a keyword, such as GIVE_H7Y5, which acts as a tracking device. This will capture their fundraising journey directly on the platform.  In real time, you can see exactly who is raising, which funds and when.

Why?

While issuing your supporters with sponsor forms and collection buckets is a great traditional way of collecting donations, why not step out of your comfort zone and become more mobile with Instagiv’s Event Fundraising tool?

The unique fundraiser code being H7Y5 will allow you to see how well each of your supporters are performing in gathering donations on your behalf. We also can provide a ‘Totalise Page’ that allows your supporters to visit the URL at any time, enter the keyword plus their unique code and view how much they have raised thus far. It is a fantastic way to keep your supporters motivated and show them exactly how well they are doing. By letting them see on-screen exactly how much they have fundraised so far, they will feel encouraged to keep on going and smash their targets.

How?

It’s a simple but extremely effective way to fundraise in 2018, so why not see how beneficial it will be for your summer fundraising campaigns? It is that easy!

For more information, check out our website at www.instagiv.com.

New Year, New Ideas at instaGiv

Start the new year right with instaGiv's Text Giving Products

Start 2018 Right with instaGiv’s Text Giving Products

Any regrets of Christmas parties or Christmas overindulgence is fading and people everywhere are starting 2018 with earnest resolutions. It’s a great time to think about how to boost your charity’s donations.

SMS Marketing could be just the thing. It was predicted recently that it will become very big in 2018.

The State of SMS report revealed that 93% of people in the UK now own a mobile phone and if sent a text message, 98% of them will read it by the end of the day.

The report also said that around 50% of companies use SMS Marketing at the moment. This is expected to continue to grow, reaching as high as 92% by the end of 2018.

Why not get ahead of your competition by sorting out your SMS Marketing with instaGiv’s range of Text Giving Products?

Text Giving Products – Single Giving

Single Giving involves texting a code to make a one-off donation. This proved to be one of the most popular products with clients in 2017.

It really comes into its own at big fundraising events. Instead of dealing with loads of forms and cash, you simply ask people to send a single text to short number.

It’s also great for raising funds in response to emergency situations.

Text Giving Products – Regular Giving

Regular Giving is a quick and easy way to sign up donors to donate a specific amount to your cause at regular intervals.

It’s a feature that doesn’t take much time or effort to get ready and can be fully automated once it’s all set up.

Visit our blog on Regular Giving to find out more.

Text Giving Products – Ready for Gift Aid

Our system also makes it easy to manage Gift Aid. This allows charities to receive an extra 25p from the government for every £1 they receive in donations.

Using instaGiv’s platform it only takes 90 seconds for a supporter to donate and sign up for Gift Aid.

Check out our Gift Aid blog for more information.

Text Giving Products – Competitions

Our Competitions feature gives supporters the ability to create and customise contests via SMS. The system can even automatically pick winners for you.

If you have some prizes which you think will peak your supporters’ interest, take a look at our blog on SMS Competitions.

Text Giving Products – Consent

Our Consent Feature helps to ensure that charities have documented consent from their supporters for all of their campaigns.

This is particularly important ahead of the General Data Protection Regulation. The GDPR, which comes into effect in may, will mean that companies need to rethink how they deal with the personal data of EU residents.

Read more about how instaGiv can help with GDPR Compliance in our blog on our Consent Feature.

Find Out More About instaGiv’s Text Giving Products

We are of one the UK’s leading providers of mobile and digital fundraising solution, working with more than 300 UK registered charities.

InstaGiv are passionate about securing as much funds as possible for charities using our mobile and digital tools.

That’s why we have simple and transparent pricing structure that allows charities to scale their fundraising efforts to suit their needs.

5 Advantages of SMS Marketing over Email Marketing

Instagiv take a look at SMS Marketing compared to Email Marketing

SMS Marketing v Email Marketing

Email is usually the medium of choice for marketing. Most people find that they receive a couple of marketing emails on a daily basis and ignore quite a few of them.

SMS on the other hand remains a more intimate platform. It’s usually a quick message from a friend or family member, or a quick way to organise things. People generally have a look at every text message they get.

SMS marketing campaigns have increasingly become a quick and cost-effective marketing platform.

And when you look at how audiences respond to SMS marketing, you may be surprised to see how well it competes with email.

Let’s look at some of the main advantages of an SMS marketing campaign, compared to an email marketing campaign.

 

SMS Can Reach Many More People

Email can reach anyone with an internet connection. But of the 7.5bn people in the world, less than half –  around 3.7bn people (as of September 2017) have access to the internet.

Mobile phones are a very different story. It might seem like everyone has a mobile phone.

But that’s actually an underestimation. According to GSMA’s real-time tracker of active mobile devices there are 8.26bn (and counting) mobile devices in the world. That’s around 750m more devices than there are people!

Just think about it. People may have one or two mobile phones and generally use them every day.

It’s not uncommon on the other hand for people to have a couple of email addresses, some of which are rarely used. They might use just one regularly, meaning your marketing messages may be going to a dormant email address.

Higher Open Rates for SMS Marketing

Common sense can tell you that people are more likely to open an SMS than an email.

Opening your inbox and finding five or six marketing emails can make you unlikely to click any, especially if you have lots of other emails coming in for other reasons.

Email marketing can prove difficult when people receive so many emails

An SMS on the other hand, is so short that most people will take the time to read it.

Recent research showed that in the UK the average open rate for emails was just under 25%. Meanwhile estimates for SMS marketing in recent years state that as many as 98% of phone owners will open an SMS message, usually within a few minutes of receiving it.

Higher Click Through Rates for SMS

The data also shows a much higher click-through rate for SMS messages compared to emails.

The most recent research shows that email marketing tends to generate a click-through rate of around 4.2%, compared to 36% for SMS messages.

When you work that out, that means around one in every 25 people will click-through when they get an email, compared to one in three for an SMS.

SMS is clearly a much more effective way of driving potential customers towards your website.

Quality Over Quantity

As people’s email inboxes take in more and more messages for all angles, the chances of your email sitting there unnoticed is quite high.

This means that email marketers tend to send quite a lot of emails, hoping to eventually catch the attention of their target with one or two.

For SMS, you know the open rate and click-through rate is high so you just have to work on crafting one or two good messages. That’s simple too as you only have a small number of characters to fill.

You just put the most important information in your text and get right to the point straight away.

SMS Marketing campaigns often prove to be much cheaper than email marketing campaigns

SMS is Cheaper

SMS is a much cheaper medium, as you are sending out fewer campaigns. It should also be more cost-effective, as a high click-through rate should lead to some sales, meaning the SMS campaign should soon pay for itself.

They also take much less time to create, as you don’t need to worry as much about the design as in an email, or how it will appear on different devices etc.

 

instaGiv can help your charity create SMS marketing campaigns that really work. We work with more than 300 charities to help boost their fundraising with SMS.

To find out more, check out our Services page or Contact Us.