It’s no surprise that SMS has grown significantly over the last number of years with the massive growth of technology and smart phones.
Almost everyone owns or has access to a mobile device of some description. For many of us, our phone is like an extension of our hand – we physically could not live without it! (I know I couldn’t).
SMS is the one sure way to get your message across effectively. Almost all texts received to a handset, have an open rate of 100%.
We wanted to find out for ourselves
An online survey was recently carried out by our team, with participants across the age ranges of 22-50+ on the use of SMS and mobile technologies.
We will be creating an e-guide will all of our stats collated together and analysed to give an insight into the world of SMS and peoples preferences.
SMS is actively used by many businesses and charities to market their message across to their audiences.
I remember when I first started to receive such communications from businesses.
It was from my dentist, reminding me of the date and time of my upcoming appointment. I instantly thought to myself how handy that was! If you’re like me, you often forget things and are trying to organise yourself at the last minute, so this reminder text was perfect.
Why use SMS as means of communication or marketing?
The list of reasons why is endless but to name a few;
- Its personal
The recipient will open and read the text
There is no junk/spam box on a mobile phone
Texts are short, sweet and to the point
It doesn’t cost a lot and is very effective
SMS within business
Text messaging in the business sector is commonly used for brand awareness, offer discounts, reminders, events, lead generation and notifications.
The charity or not-for-profit sector most commonly uses outbound for;
- Support for petition
Rallies for last minute disaster appeals
Event sup ups
Gathering contact details
SMs is a great all-round tool for anyone wanting to raise either cause or brand awareness and for those who want to get their message out there instantly.
Our upcoming e-guide will outline SMS in a more detailed fashion, giving you the inspiration to go for it.