Tag Archives: justgiving

SMS analytics

An insight into the reporting for SMS campaigns

All clients get an overview of the total amount raised and the total amount of texts received.

Our platform works in real time, so you can see donations flowing in instantly. This is great for helping you measure the progress of your campaigns, and also very useful as it will allow you, at a quick glance, to view your fundraising stats thus far as soon as you log in.

You get access to stats on the number of unique mobile numbers which gives you information with regards to how may mobiles numbers donated more than once.

Top tip

This is useful when scoping out the possibility of having a regular giving campaign. If you see that their several individuals are donating to your campaign on more than one occasion, it may be beneficial to upgrade them to regular giving, where their payment is taken each month automatically.

You can schedule your inbound reports to be sent to either yourself, a colleague or a call centre via FTP or email. If you have consent enabled on your SMS campaigns, schedule for all opt-ins to be sent to the applicable parties for follow up. This takes out the stress of logging in and doing it manually or giving additional people access to your InstaGiv account.

There are 22 columns of data on your inbound report, and you get full data ownership.
Using our CSV tool, you can download your report at any time. This allows you to analyse and evaluate your SMS campaigns effectively and, in a user-friendly fashion. More importantly, you can add and remove columns from your inbound report to suit your requirements, so you download a report with only the columns you need, making it efficient and applicable.

As well as your inbound report, you also have access to a response SMS report.

This shows you all messages that have been sent to anyone who has engaged with or donated to your text campaign.

This is useful as it allows you to see that everyone who has donated, has received the thank you bounce-back message. Also, if you have Gift Aid enabled on your campaign, you can see that all donors have successfully received their Gift aid ask. All of our campaigns have an additional tool called “extra response SMS”. What this is for is if you have consent enabled n your campaign and you want to create an SMS journey for your opt-in mobile numbers, scheduling SMS’ to be sent to them later on, you can certainly do this.

For more information contact us for a copy of our brochures.

SMS marketing

The Growth of SMS

It’s no surprise that SMS has grown significantly over the last number of years with the massive growth of technology and smart phones.

Almost everyone owns or has access to a mobile device of some description. For many of us, our phone is like an extension of our hand – we physically could not live without it! (I know I couldn’t).

SMS is the one sure way to get your message across effectively. Almost all texts received to a handset, have an open rate of 100%.

We wanted to find out for ourselves

An online survey was recently carried out by our team, with participants across the age ranges of 22-50+ on the use of SMS and mobile technologies.

We will be creating an e-guide will all of our stats collated together and analysed to give an insight into the world of SMS and peoples preferences.

SMS is actively used by many businesses and charities to market their message across to their audiences.
I remember when I first started to receive such communications from businesses.

It was from my dentist, reminding me of the date and time of my upcoming appointment. I instantly thought to myself how handy that was! If you’re like me, you often forget things and are trying to organise yourself at the last minute, so this reminder text was perfect.

Why use SMS as means of communication or marketing?

The list of reasons why is endless but to name a few;

  • Its personal
    The recipient will open and read the text
    There is no junk/spam box on a mobile phone
    Texts are short, sweet and to the point
    It doesn’t cost a lot and is very effective

SMS within business

Text messaging in the business sector is commonly used for brand awareness, offer discounts, reminders, events, lead generation and notifications.

The charity or not-for-profit sector most commonly uses outbound for;

  • Support for petition
    Rallies for last minute disaster appeals
    Event sup ups
    Gathering opt-ins
    Gathering contact details
    Donation requests
    Advocacy
    Cause awareness

SMs is a great all-round tool for anyone wanting to raise either cause or brand awareness and for those who want to get their message out there instantly.
Our upcoming e-guide will outline SMS in a more detailed fashion, giving you the inspiration to go for it.