Tag Archives: just giving

SMS comps

Top Tips for your SMS Campaigns

We have brainstormed and came up with our top four recommended tips for your SMS campaigns. These tips will help your charity in the long run between gaining an extra 25p per pound donated by adding Gift Aid, to increasing your supporter base by enabling consent and gathering opt-ins.

First things first…

Customise your Response Message

Grab the fact that you get to create your own response message by the horns. The bounce back SMS goes straight to the donor’s handset after a donation is made, this is in place to allow you to thank your donors, you get 160 characters to use so we try to encourage our clients to use up this space wisely. Perhaps also say something like “check out how your donations help”, with a URL to your website, this, in turn, will help drive more direct traffic to your charity’s website. Remember, people tend to read and digest the contents on an SMS received to their phone.

Add Channels

Adding channels to your campaigns brings the benefit of knowing which of your marketing channels are working best for you. You have a number for every marketing channel that you have your text code and campaign advertised. Allowing you to analyse your inbound report and view which channel is reaching the biggest audience and drawing in the most donations. If you are spending your budget on paid ads or expensive advertising, channels are perfect for measuring success.

Enable Gift Aid

Our Gift Aid tool allows you to collect names and addresses from your donors. We have two GA collection methods for you to choose from, both of which records and stores all declarations on your platform. You can then view down downloads this information at any time to send to the HMRC for processing. Enabling Gift aid is recommended as you can claim an extra 25% per one pound that is donated to your charity.

Enable Consent

Add the consent feature to your campaigns, this is where you can gather opt-ins from your donors and supporters. InstaGiv has two methods that you can choose from; Implicit and Explicit. With both, all consent records and stored on your platform where you can easily view and download them. Consent is user-friendly and straight forward, for example, rather than having your donor’s text KEYWORD to donate, ask them to text KEYWORD, YES to donate and opt-in- simples!

Overwhelming Support for Raffles and Lotteries

Raffles and lotteries
Raffles and lotteries

It’s been over 2 months since we launched raffles and lotteries with InstaGiv and we are overwhelmed with how it has gone down with our clients.

Having recently launched this new product, the response has been massive. We spent months developing the latest development and we’re so glad you guys love it too.

Following pressure from the charity sector and AIME networks, they introduced a range of shortcodes during the summer. Along with the approval of HMRC, these shortcodes (72xxx) now allow SMS entries for society lotteries and raffles to be vat exempt.

Find out all about it

In case you’re still not in the loop, we recently held a webinar where we covered all things raffles and lotteries. In the webinar, we discuss:

  • how you can introduce this into your fundraising
  • how you can incorporate SMS with your current offering
  • what license you need
  • what an ELM is and much more

We are happy to schedule calls with any UK registered charity who is interested in learning more. We take pride in the fact that we guide you step by step through your SMS fundraising and engagement journey with InstaGiv.

Catch up on demand

If you missed our webinar last week, luckily, we have recorded it and uploaded it to our YouTube channel. Here, you can watch and listen to the full recording filled with facts and FAQs. Watch our Raffles and Lotteries webinar here.

Have you downloaded our brochures on Raffles and Lotteries via SMS yet?

Many UK charities hold their own weekly or monthly lottery or one-off raffles with us. At InstaGiv, we are giving you the opportunity to use SMS as a means of collecting entries and monies.

With our built-in address verification system, the only thing the charity needs to do is issue tickets and contact the winner. It’s that easy! At present, we have two price points for you to choose from along with many thoughts and ideas to share with you.

Book a demo today

To find out more, request a demo or a call-back today. One of our friendly team members will go over everything in more detail with you.

Alternatively, for more information on this additional guidance on licencing, please contact us at any time on 028 7087 8220 or email us at help@instagiv.com.

Instagiv
Instagiv

Benefits of SMS Giving for the Charity and the Donor

text to donate
Text to donate

Raising donations by text holds many advantages for both the charity and the donor. Below is only some of the benefits, we like to keep it short and sweet!

Fast and efficient way to collect donations

In less than a minute, your donors can quickly text your keyword to its assigned short code to donate. With InstaGiv, there is no fuss with the donor having to write the donation amount in their message as we have a default price point mechanism. An example of the donor journey would be; Text GIVE (Keyword) to 70XXX (short code) to donate £3 (default price point).

Real Time Reporting
Every client, regardless of how big or small your charity is, gets full use of our online mobile fundraising platform and dashboard. Here, you can view all of your active text-to-donate campaigns, make any necessary changes such as; editing the response message sent to donors, adding Gift Aid to your campaign, enabling Consent and much more. Our platform works in real time, so you can log in at any time and view the success of your campaigns as well as access all inbound campaign reports with our full data ownership functionality.

You have a variety of options
We have various different SMS services to offer our charity clients. You can make use of Single Giving, Regular Giving, Competitions via SMS, Event Fundraising, our outbound SMS tool, Registration via SMS and Address Collection. As well as that, we have many additional features that you can add to you campaign if you wish which includes; channels, Gift Aid, additional response messages and consent. The opportunities are endless with InstaGiv and a big bonus point is that it is cost effective with no yearlong contracts or anything.

Benefits to the Donor
They can donate quickly with minimal effort or fuss. They do not have to lift money from the bank machine, fill out any forms or give debit/credit card details. They simply text your keyword to a short code, and a donation is made. The donation is taken from the donor’s phone bill or mobile credit which is user friendly and effective. This technology enables the supporters of your charity to give at any time, from anywhere.

Text is Simple
Almost 100% of the UK population either own a mobile phone or are familiar with sending a text message. It is not something they need to learn how to use, they can give very easily via a convenient method to them.

GDPR
Our mobile fundraising software is GDPR friendly and is mobile regulatory compliant. Your donors do not need to worry about their mobile number being used without consent, we have a new consent feature which allows you to collect permission from your mobile donors to use their mobile number for future communication. This feature records all opt in and opt outs as well as having many other methods to make your donors feel safe with SMS donations such as texting; STOP and NOINFO to ensure they are not being marketed to.

The above is only to include a few, there is so much to learn with SMS giving and so many benefits to all parties involved. For a copy of any of our e-brochures, contact 028 7087 8220 or help@instagiv.com at any time.