Tag Archives: Instagiv

Use PSMS in a broadcast or DRTV appeal

Premium SMS
Premium SMS

Trying to get your supporters to actively engage and donate on a regular basis can be tricky – especially heading into the new year. A great way to get in front of them at the right time is with Premium SMS (PSMS).

You can use PSMS in a broadcast outbound text, DRTV appeal, social event or any type of fundraising activity.

Last minute crisis

Sometimes things pop up last minute or unannounced, like an unfortunate incident. This could result in a disaster appeal and you may choose to send a broadcast SMS to gather donations or actively advertise your text code as widespread as possible, to raise awareness and ask for donations.

In terms of the outbound SMS, if you have a list of recipients or a database of opted-in supporters gathered from using our consent feature. You can use these to send an urgent text asking them to reply with one of your donation keywords, to give to your cause. You can use this as a single one-off donation, or to subscribe your supporters to regular giving which is monthly gifts.

To use PSMS as a standard text-to-donate campaign it is as simple as creating your text code, customising your campaign and advertising it to your supporter base. The journey is very straightforward as we like to focus firmly on the donor experience.

Keyword

Texting a donation is as simple as texting a KEYWORD to 70###. While we have fixed price points for all our donation keywords, we also offer our clients the full flexibility of giving their donors the option to give more or less than the default amount, without having to create additional keywords and campaigns.

All donations and responses to outbound texts are recorded on your InstaGiv platform. You can view your inbound report which captures the finest of details right down to the donation amount, date and time and content of inbound texts.

Our regular giving reporting is something we often get praised on also, keeping tabs on donor retention can be somewhat exhausting and hard to do, with our regular reporting we make it so much easier for fundraisers. Our system is equipped to capture and record data right from the number of sign-ups per month, repeat donations, number of SKIP/STOPS per month, cumulative retention statistics and much more.

Quick turnaround

Our turnaround time is very quick. We aim to have all new requests actioned and set up within the same working day. Often enough, we can do this very soon after the request or registration is received.

Find out more information

If you’d like to find out any more information on PSMS, shortcodes, a member of our team would be more than happy to talk you through the process. Fill in the form on our contact page and we will be in touch as soon as possible.

Alternatively, please contact us directly on 028 7087 8220 or email us at help@instagiv.com.

Instagiv
Instagiv

 

Giving Tuesday – Give Back this Tuesday

Giving Tuesday 2018
Giving Tuesday 2018

#GivingTuesday is one of the biggest days of the year in Britain for the charity sector. It is the one day people have the chance to do something kind and give back to charity. Both individuals and businesses get involved, doing what they can to help those in need just before Christmas – one day can make a world of difference.

Giving Tuesday started back in 2014 and since then has grown to be bigger and better every year.

Doing our bit

The team here at InstaGiv and our sister company, Zymplify, are doing our bit for charity on Tuesday the 27th of November.
We have decided that with this time of year being cold and wet out, it would be worthy and beneficial to donate all our old clothes to one of our local homeless charities.

We have been swamped in recent weeks with both supporters and charities enquiring about setting up a text code for their cause in preparation for Giving Tuesday. Text giving is quick, easy, efficient and effortless, which is probably why most charities today have text as a donation collection method.

it’s not too late to set up your text code for the UK’s biggest giving day, with 6 days left it gives you plenty of time to set up your campaign, customise it to suit your cause, and watch the kind donations flow in.

Be quick though, as our “Tuesday” keywords are starting to run out!

Find out more information

If you’d like to find out anymore information on shortcodes, a member of our team would be more than happy to talk you through the process. Fill in the form on our contact page and we will be in touch as soon as possible.

Alternatively, please contact us directly on 028 7087 8220 or email us at help@instagiv.com.

Instagiv
Instagiv
Short code

The Benefits of using Dedicated Short Codes

Short code
Short code

Dedicated short codes are still an incredibly useful tool to raise money for charity. Over half of all worldwide online traffic was generated through mobile phones in 2018. As well as that, over 92% of people in the UK have mobile phones. Because of this, we’re pretty sure SMS marketing is still a really effective way to reach out to people in a personal way.

Wealth of benefits

There is a wealth of benefits that come with SMS marketing. One of those is the use of dedicated shortcodes. Shortcodes are an easy and efficient way to boost donations for any charity. They are short, snappy and are easy to remember. Let’s look at some of the benefits in greater detail…

  1. The 70### shortcode is dedicated to your charity. It’s the shortcode your supporters will associate with you and your cause. When someone sees or hear it, they will know it’s in relation to your charity as no other InstaGiv clients get used of it.
  2. Unlimited keywords. You pay a monthly fee for the ownership of your dedicated short code and with that, you can use our unlimited keywords allowing you to create multiple campaigns at no additional cost.
  3. You can use any of our products alongside your dedicated shortcode. These include; Single Giving, Regular Giving, Registration, Event, Address Capture and our outbound SMS tool.
  4. Having the flexibility of having unlimited campaigns on your dedicated code opens an umbrella of opportunities. You can create and launch as many new text-to-give campaigns as you want to at no additional cost. In turn, you’re helping to increase SMS income and raise further cause awareness.
  5. When using a dedicated short code, you do not have to wait for approval from our end or have to check a keywords availability. It’s your shortcode, so you can create and have access to new campaigns instantly.
  6. Not to mention all clients get full use of our Mobile Fundraising and Engagement platform at no extra cost. Here you can customise the thank-you response message sent to donors, add Gift Aid to your campaigns, send response/donation/address request outbound texts, add consent to your campaigns to gather opt-ins, view totals and inbound reporting in real time and much more.

Find out more information

If you would like to find out any more information on shortcodes, a member of our team would be happy to talk things through with you. Fill in the form on our contact page and we will be in touch as soon as possible.

Alternatively, please contact us directly at any time on 028 7087 8220 or email us at help@instagiv.com.

 

Instagiv
Instagiv
Gift Aid

Is your charity making the most of Gift Aid?

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What is Gift Aid?

Gift Aid gives charities the opportunity to get an additional 25% for each £1 donated by their supporters.

Traditionally, declarations were collected via forms, with quite a lot of paperwork involved. Nowadays, it is friction-less, efficient and with a much faster turnaround.

Gift Ait is one of the most important tax reliefs for charities and it’s worth over £1.2 million to the charity sector every year, according to HMRC.

Are you promoting your donors?

Research from HMRC shows that people respond the most when they are prompted to include Gift Aid in their donation. They also responded well when they are told exactly how much was claimed the year previous and what the money went to.

You must be transparent with your donors and tell them exactly how this money is spent. Explain what more could be done if everyone claimed it on their donations.

You also need to ensure your volunteers, and supporters fully understand what the Gift Aid system is and the benefits of it. HMRC have also stated that people who understand Gift Aid are more likely to claim it when donating.

Make the right claims

Education is so important when it comes to Gift Aid. You want to make sure your employees or volunteers are explaining it fully to your donors and supporters in order to eliminate any flawed claims.  It is estimated that around £45 million is made in mistaken claims every year – more than £15 million lost due to fraud.

To ensure you are keeping on top of all your donations, regular audits and internal checks are the best practice. You should also contact long-standing donors who claim gift Aid to ensure they are still paying tax.

How can InstaGiv help you?

We have modernised the way you manage your Gift Aid from your supporters, by solely capturing it with SMS. This integrated system is completely automated, that reports in a user-friendly manner to successfully make your Gift Aid claim with HMRC.

There are two ways to capture it, via SMS or via a web form. You can select which one you prefer in the setup of your campaign in the overview area.

For both methods, the Gift Aid ask is sent via SMS at a delay after the supporter receives their thank your response message. Supporters reply to the text with their details, and for the web form method, supporters click the URL and complete the form.

The Gift Aid ask is sent out at a delay, for example, 5 minutes after your donors receive the thank-you response message. Gift Aid can be claimed on future donations and those made in the past four years.

Addresses are captured and stored in a dedicated area of your InstaGiv dashboard, where you can easily download all declarations, in preparations for processing.

Our form has been approved by the HMRC and is fully compliant. Both the form and the SMS capture all details needed and has the appropriate legal terminology.

Book a demo today

To find out more, request a demo or a call-back today. One of our friendly team members will go over everything in more detail with you.

Alternatively, for more information on this additional guidance on licencing, please contact us at any time on 028 7087 8220 or email us at help@instagiv.com.

Instagiv
Instagiv

Overwhelming Support for Raffles and Lotteries

Raffles and lotteries
Raffles and lotteries

It’s been over 2 months since we launched raffles and lotteries with InstaGiv and we are overwhelmed with how it has gone down with our clients.

Having recently launched this new product, the response has been massive. We spent months developing the latest development and we’re so glad you guys love it too.

Following pressure from the charity sector and AIME networks, they introduced a range of shortcodes during the summer. Along with the approval of HMRC, these shortcodes (72xxx) now allow SMS entries for society lotteries and raffles to be vat exempt.

Find out all about it

In case you’re still not in the loop, we recently held a webinar where we covered all things raffles and lotteries. In the webinar, we discuss:

  • how you can introduce this into your fundraising
  • how you can incorporate SMS with your current offering
  • what license you need
  • what an ELM is and much more

We are happy to schedule calls with any UK registered charity who is interested in learning more. We take pride in the fact that we guide you step by step through your SMS fundraising and engagement journey with InstaGiv.

Catch up on demand

If you missed our webinar last week, luckily, we have recorded it and uploaded it to our YouTube channel. Here, you can watch and listen to the full recording filled with facts and FAQs. Watch our Raffles and Lotteries webinar here.

Have you downloaded our brochures on Raffles and Lotteries via SMS yet?

Many UK charities hold their own weekly or monthly lottery or one-off raffles with us. At InstaGiv, we are giving you the opportunity to use SMS as a means of collecting entries and monies.

With our built-in address verification system, the only thing the charity needs to do is issue tickets and contact the winner. It’s that easy! At present, we have two price points for you to choose from along with many thoughts and ideas to share with you.

Book a demo today

To find out more, request a demo or a call-back today. One of our friendly team members will go over everything in more detail with you.

Alternatively, for more information on this additional guidance on licencing, please contact us at any time on 028 7087 8220 or email us at help@instagiv.com.

Instagiv
Instagiv
Halloween fundraiser ideas

Halloween Fundraising Ideas

Halloween is fast approaching and there is no time like the present to organise a festive fundraiser. Halloween gives the perfect backdrop for any kind of party or event. Why not spice up your spooky get-together and raise some money for charity too.

To get your creative juices flowing, we’ve come up with 5 great fundraiser ideas. Whether it’s in work or just for fun, you could organise a ghostly gathering this Halloween for a good cause.

Halloween
Halloween
  1. Pumpkin Carving Competition

This is something we’re having in our own offices and I cannot wait. My carving skills are next-level and I think I have a great chance of coming in 1st place.

Get your work colleagues together and gather up your pumpkins and have some fun. Donations can come in the form of an entry fee.

  1. Spooky Sponsored Walk

A well-organised run or walk in your local town is a fantastic way to get everyone together and raise as much money as possible. If you have the funds, you can give out medals to those who cross the 5K finish line.

Again, you can ask people to donate a certain amount to enter the race and ask them to raise their own sponsorship funds a week prior to the event.

  1. Dunking for Apples

If you host a Halloween party every year, why not make it exciting and have a ‘Dunking for Apples’ competition this year. You could ask people to donate for every dunk and raise much-needed funds really quickly.

  1. Pumpkin Pie Bake Off

Forget about the Great British Bake-off, this year it’s all about the Pumpkin Pie Bake Off. Get your friends together and have some fun in the kitchen. After you’ve carved your spooky Halloween decoration, you can use the contents to make a tasty (or not so tasty) treat. The winning pie can win a prize!

  1. Bonfire event

This one might be a bit harder and will only work if you have the space and health and safety for it. A festive bonfire event with sparklers and fireworks could be the event-of-the-year. You could ask your local council are they doing anything for the Halloween holidays and suggest they partner up with a local charity to raise some funds while doing so.

InstaGiv

Using the different holidays throughout the year is always a wonderful way to help promote your cause, by launching a fundraising campaign. At InstaGiv, it is around this time of year that all the different holiday friendly keyword requests start to come in, recently we have had some of our clients request new campaign keywords such as; scary, fright, Halloween, ghost, creepy, Santa, merry, Christmas and much more.

Why are they doing this? Well because SMS is the quickest most effective and user-friendly method of collecting donations. It beats standing out in the freezing wintry weather with collection buckets. In addition to that, each donor gets an instant “thank you” response message, this is fully customisable to the charity, allowing you to increase engagement with your donors further by perhaps, inserting a link into the response message or asking them to opt-in to hear more about your cause.

Book a Demo today

To find out more, request a demo or a call-back today. One of our friendly team members will go over everything in more detail with you.

 

Top tips when organising a fundraiser event

Organising an event can be stressful and frustrating, never mind organising a charity event. Not only do you have to think about the basics such as venue and invitations, but you also have to worry about collecting cash.

As the age old saying goes, if you fail to prepare you can prepare to fail. (Sorry for the cliché, but it really is true). To help you prepare and get the most out of your fundraising event, we have come up with our 5 top tips that will help you along the way.

Fundraising event

Top Tips

  1. Draft a budget

A budget is important for any event but even more so with a charity event. You need to ensure you are minimising expenditure and maximising the fundraising.

  1. Ensure you have enough time

Time is everything, and if you try and launch your fundraising event too quickly you will only add to the stress and frustration. Give your self a realistic time frame. An absolute minimum of six months is recommended. In this time, you will be able to take care of sponsorships, vendor bookings and selling tickets.

  1. Pick your venue carefully

Location is everything, and you should look at a few different ones before making up your mind. The location will impact the atmosphere of the event and will add to the overall theme so choose carefully.

  1. Look for sponsorship

The more money you can get from sponsors, the more opportunities you will have. The less money you spend on things such as venue costs, printing, marketing materials, refreshments etc, the more money you will have raised for the charity. Spend wisely and try your very best to get a sponsor on board. Don’t be scared to approach business, they might be more than happy to be involved.

  1. Assess your available resources

Do you have enough resources on hand to execute your event? If you need help, make sure you get it and don’t try to do everything yourself. However, before you start to outsource, make sure you research and budget.

 

If you follow our top 5 tips, we’re pretty sure you’ll organise the best fundrasing event possible.

You’ve got it!

How can InstaGiv help

Our Event Fundraising tool is used for several types of campaigns among our charity clients. If you have supporters fundraising on your behalf, you can easily issue them with a

unique text code, allowing them to gather donations via SMS for your cause.

Unique codes are typically attached to a keyword and you can generate over 100, 000 codes at no additional cost. Each supporter is given a fundraiser code, attached to a keyword such as GIVE_H7Y5, which acts as a tracking device that captures their fundraising journey directly on the platform.

In real time, you can see who is raising which funds and when. We also have what we call, a totaliser page. This is displayed as a search bar and when a keyword + fundraiser code is entered, the total raised will be displayed.

This is commonly used by charities to give to their corporate partners. Our event fundraising tool is used for some of the UK’s biggest annual fundraising campaigns, such as Macmillan’s Coffee Morning. Each year we issue Macmillan with their keywords and unique codes to add SMS as a donation collection tool for their UK wide campaign.

We can create hundreds of thousands of unique codes, and with our built-in formatting and reporting, there are various elements you can use for tracking and matching records on your end such as adding supporters’ full names and giving each code a custom reference.

Find out for yourself

To see a live demo of our software and how easy it is to use, contact us at any time. A team member will be more than happy to schedule this in at a time that suits you.

Instagiv

Exciting News: Raffles and Lotteries now available with InstaGiv

We have some exciting news to announce from InstaGiv HQ. We have been working very hard developing our new raffles and lotteries via SMS service. We’ll be launching the amazing new feature very soon.

Following pressure from the Charity Sector and AIME networks, they have introduced a new range of shortcodes. Along with the approval of HMRC, these shortcodes (72xxx) will allow SMS entries for society lotteries and raffles to be vat exempt.

Raffles and lotteries with InstaGiv

What will raffles and lotteries with InstaGiv mean?

Do you hold a weekly lottery for your charity? Why not use SMS as your donation collection mechanism. We will collect consent, postal addresses and donations – all you have to do is issue the tickets.

We’ll do all the hard work for you. InstaGiv will collect entries and payments via SMS. This will be done in the same way that donations are currently collected on the 70xxx shortcode range.

In addition, we can collect confirmation of eligibility and the player’s address. This will make it easy for the charity (or ELM) to issue each entrant with their lottery ticket and maintain compliance.

All data will be recorded and stored on your InstaGiv dashboard. This will allow you to easily download, pass the data to an ELM or integrate with your current lottery management system. InstaGiv is one of the UK’s leading providers of mobile and digital fundraising solutions. We currently work with over 500 UK charities and we cannot wait for our clients to use this exciting new feature.

How do raffles and lotteries work?

Society lotteries and raffles via SMS work like sending a donation by text, the individual enters the lottery or raffle by texting a keyword to a 72XXX approved shortcode. The five-digit society lottery shortcodes will be used to take payments from mobile phone accounts to pay for Society Lottery or Raffle tickets. We have developed a fully compliant SMS flow to capture all the information required about the supporter.

Raffles and Lotteries with InstaGiv

This is an exciting new development for the charity sector! In the run-up to Christmas, where you can do prize giveaways and collect donations for each entry into your draws, we think it would be a great asset.

For more information on this additional guidance on licencing, please contact us at any time on 028 7087 8220 or help@instagiv.com

A day in the life of InstaGiv

Hi everyone, my name is Caitriona and I’m the Customer Service Manager here at Instagiv. As our blog grows, more and more people are tuning in to hear what we have to say. We thought it’d be fun to show you what exactly happens at Instagiv HQ. We often get questions like ‘What exactly does Instagiv do’ so we thought we’d show you exactly what we do.

What a gorgeous view we have from our offices.

8:30 am

Our office doesn’t open until 9, but I like to get in early and get myself organised with a cup of tea before I sit down to catch up on emails. Our office is situated in a lovely seaside town called Portstewart on the North Coast of Ireland. The area is pretty picturesque and the office is along the promenade. There are a number of gorgeous coffee shops, so if I’m feeling lazy I’ll get a takeout coffee as a treat.

The atmosphere every day at InstaGiv HQ is all things fundraising, engagement, charities, SMS giving, and the list goes on, so we have a lot to get done every day.

Our team are always busy looking after all aspects of the business with the most important focus being customer care.

Arriving at InstaGiv HQ bright and early.

10 am

After I catch up on emails and client queries, we have a team catch up once a week to make sure everyone is on the same page.

The amazing view from our wonderful conference room makes our team meetings so much better. The meetings are normally informal because we have a talented team of people who really work well together. However, when the whiteboard is in use, we know things mean business! That’s me telling the team about all the innovative and exciting up-coming projects that we have planned in the coming months -watch this space.

Some of the InstaGiv team catching up and chatting about new marketing materials.

11:30 am

After a team catch-up, I’ll normally have a few calls scheduled for the rest of the morning. You’ll often find our Customer Service team with their head-sets on training new charities, onboarding clients, carrying out platform demos or holding weekly webinars with our existing clients.

Our team in Customer Service will tell you that that no two days are the same because we treat our clients as individuals and look at their specific needs, goals and requirements and create campaigns to suit their fundraising projects.

1 pm

It’s lunch time. Thankfully, we have a great office with loads of space to enjoy a relaxing lunch time. If I don’t go out for lunch, or take a walk along the beautiful promenade, you’ll find me in our ‘greenhouse’ playing a game of pool or catching up with work friends.

2:30 pm

It was a great idea for management to move our Finance office to the ground floor as I often liaise with our in-house accountant, Angela, with regards to client accounts. We work well as a team and have no issues in getting the job done! We’re in deep discussion here, making our way through our daily to-do list. One is for sure, our clients are never waiting for their out-payments.

Me and Angela chatting all things finance.

4 pm 

We have a development team who work tirelessly developing our platform. Without these guys, we would all well and truly be lost.

Not only did they build our wonderful platforms, but they work every day in continuous improvement, making it better and better each day in meeting the needs of our ever-growing customer base.

I normally have something for them to do, so I’ll go upstairs for a quick catch-up, and normally stay for a quick cup of tea too.

The Instagiv development team
One of our development team working hard on the Instagiv platform.

4:45 pm

Our office closes at 5 pm, so before we lock up for the day I like to do a quick re-cap of what I’ve done and what I need to do tomorrow. Everyday is different here and that’s why I love my job. We have between 200-300 clients to look after every day, so we always have plenty to do.

 

If you’d like to find out more about InstaGiv and what we can do for your charity, check out our services page here.

If you would like to take a tour of the platform, I can give you a personalised demo whenever a time is convenient for you. Fill in your details in the contact us page.

Benefits of SMS Giving for the Charity and the Donor

text to donate
Text to donate

Raising donations by text holds many advantages for both the charity and the donor. Below is only some of the benefits, we like to keep it short and sweet!

Fast and efficient way to collect donations

In less than a minute, your donors can quickly text your keyword to its assigned short code to donate. With InstaGiv, there is no fuss with the donor having to write the donation amount in their message as we have a default price point mechanism. An example of the donor journey would be; Text GIVE (Keyword) to 70XXX (short code) to donate £3 (default price point).

Real Time Reporting
Every client, regardless of how big or small your charity is, gets full use of our online mobile fundraising platform and dashboard. Here, you can view all of your active text-to-donate campaigns, make any necessary changes such as; editing the response message sent to donors, adding Gift Aid to your campaign, enabling Consent and much more. Our platform works in real time, so you can log in at any time and view the success of your campaigns as well as access all inbound campaign reports with our full data ownership functionality.

You have a variety of options
We have various different SMS services to offer our charity clients. You can make use of Single Giving, Regular Giving, Competitions via SMS, Event Fundraising, our outbound SMS tool, Registration via SMS and Address Collection. As well as that, we have many additional features that you can add to you campaign if you wish which includes; channels, Gift Aid, additional response messages and consent. The opportunities are endless with InstaGiv and a big bonus point is that it is cost effective with no yearlong contracts or anything.

Benefits to the Donor
They can donate quickly with minimal effort or fuss. They do not have to lift money from the bank machine, fill out any forms or give debit/credit card details. They simply text your keyword to a short code, and a donation is made. The donation is taken from the donor’s phone bill or mobile credit which is user friendly and effective. This technology enables the supporters of your charity to give at any time, from anywhere.

Text is Simple
Almost 100% of the UK population either own a mobile phone or are familiar with sending a text message. It is not something they need to learn how to use, they can give very easily via a convenient method to them.

GDPR
Our mobile fundraising software is GDPR friendly and is mobile regulatory compliant. Your donors do not need to worry about their mobile number being used without consent, we have a new consent feature which allows you to collect permission from your mobile donors to use their mobile number for future communication. This feature records all opt in and opt outs as well as having many other methods to make your donors feel safe with SMS donations such as texting; STOP and NOINFO to ensure they are not being marketed to.

The above is only to include a few, there is so much to learn with SMS giving and so many benefits to all parties involved. For a copy of any of our e-brochures, contact 028 7087 8220 or help@instagiv.com at any time.