Tag Archives: GDPR

Text to donate

How often do you contact your donors?

Text to donate
Text to donate

With all the hype about GDPR and opting in vs opting out, many charities refrain from communicating with their donors and supporters. We believe it is essential to stay in contact with those who give to your cause, to keep them in the loop about how their donations help, what projects you are working on, upcoming events and much more.

Automated updates

Our system is designed to allow you to send your donors on an SMS journey, you can begin with a Single Giving campaign with consent enabled to gather opt-ins and from this, use our outbound SMS tool to keep in contact with them. Also, with having consent enabled on your campaign, you can also make use of our “extra response SMS” tool which allows automated texts to be sent to your opt-in donors weekly, monthly or at a delay of your choice.

When someone opts into future contact by your charity using InstaGiv’s SMS services, they are always sent a text in response, to acknowledge their consent preference and to give them the opportunity to opt-out again.

Recorded and trackable

All SMS correspondence between any mobile and your text campaigns with InstaGiv are fully recorded and stored on your account within the mobile history section; this information is stored for the benefit of the charity should they ever need this traceability information, and acts as an additional safety net. Our system has the intelligence to block any mobile number from receiving any SMS’ from you if they have opted out at any time post opting in.

When someone opts in, and their mobile number is on a recipient list for you to use within outbound SMS, if any mobile number, later on, opts out again, you do not need to scan through lists upon lists to remove their mobile number.

85% of people prefer SMS

From a recent survey carried out, we discovered that over 85% of people prefer SMS communication over phone call, I suppose it is because people do not need to take much time out of their day to read and respond to a text message, however an information call can take up to 30 minutes on some occasions.

From some client research, we can also see a trend in the times of outbound SMS’ being scheduled; most clients tend to send or schedule their sends for the late evening time after 6 pm.
At this time, most people are on the tube, trains, bus or at home, so they have time to check their phones.

Keeping in contact with your donors has never been easier, let us know if you would like one of our friendly advisors to give you a 1:1 demo.

Written by Caitriona McCarry
Client Accounts

Consent Compliance Made Easy with instaGiv

instaGiv makes Consent Compliance easy for charities

With the GDPR deadline looming ahead like a sort of data protection Godzilla, consent is fast becoming the hot topic in the charity sector.

At instaGiv we are working hard to facilitate compliance and respond to a growing range of approaches to obtaining consent.

Consent Compliance – Build Relationships with Your Supporters

If your charity intends to contact any existing supporter via text or other communication method, then it is essential that the proper consent be obtained. It’s good practise to obtain consent when you first engage with any potential donor.

Our Consent Feature allows you to gain permission from your supporters to communicate with them. It means you can invite them to participate in events, tell them about upcoming fundraising campaigns and let them know how their donation is making a difference.

The Consent Feature can be enabled on all of your campaigns. It allows donors to give the charity consent to contact them again when they first donate.

Following consultations with a number of key UK charities, we have built a custom consent feature into our platform, which covers both implicit and explicit consent.

When both are active, all opt-ins and opt-outs will be recorded on the platform and will appear in two separate lists. This means you will be fully compliant with the GDPR and it allows you to build better relationships with donors that have actively chosen to hear from you.

Consent Compliance – Implicit Consent

This feature allows a charity to obtain implicit consent to send further marketing. Recipients are already signed up for further communications but are given the option to opt-out.

An example of implicit consent in an SMS from a charity would be:

Text GIVE to 7XXXX to donate £5. We may contact you about this campaign and our charity. To give £5 but opt-out from further contact, reply GIVE NO to 7XXXX

Consent Compliance – Explicit Consent

This feature requires a supporter to state explicitly that they would like to receive further marketing communications.

An example of explicit consent in an SMS from a charity would be:

We’d love to stay in touch with updates about our charity. To give £5 & opt-in to allow us to contact you, reply GIVE YES. Otherwise reply with GIVE to 7XXXX

Consent Compliance – The Platform

Consent Compliance is easy with instaGiv's platform

A Consent tab has now been added to the Create and Edit campaign pages on the instaGiv platform.

From there you can choose which form of consent to enable and which marketing channels you wish to include or exclude.

instaGiv is one of the UK’s leading software providers for the charity sector.

Working with over 300 UK registered charities, we use a range of tools to help charities collect donations, run competitions and more so that they can gather support for their cause.

This usually involves SMS tools. You’d be amazed at all the things we can do using just a humble text message.

Visit our website to find out more about all the great things we can do for your charity.

Turn Over a New Leaf with InstaGiv this Autumn

Autumn is a great time to check out what InstaGiv can offer your charity

Autumn has arrived at InstaGiv HQ. But instead of mourning the end of summer (all 20 minutes we had in Portstewart) we’re looking at the positives.

Swirls of firey colour in the trees and on the ground. Dark evenings remind you of all those scary myths and legends as Halloween approaches. And who misses the sun and a clear sky when you have the drama of a good storm to contend with on your walk home?

Safer to just stay indoors and check out InstaGiv

Saying as you’ll be spending a lot more time inside, we might as well tell you about a few of the great things that InstaGiv can do for your charity.

What InstaGiv Can Offer

We are of one the UK’s leading providers of mobile and digital fundraising solutions.

We work with more than 300 UK registered charities, including large national charities like Macmillan Cancer Support and Amnesty International, as well as more regional causes such as Glasgow Children’s Hospital Charity.

InstaGiv are passionate about securing as much funds as possible for charities using our mobile and digital tools.

This is why charities using our services will receive 100% of the donations they raise. There are no sign up fees and no contracts to sign.

We have simple and transparent pricing structure that allows charities to scale their fundraising efforts to suit their needs.

Gift Aid, GDPR and Guidance

InstaGiv gives charities the option to add Gift Aid on all of their campaigns.

You can also ensure that you receive the proper consent from supporters for communications, meaning that you can automatically keep track of your GDPR compliance.

On top of all that, you’ll receive one-to-one support from our fantastic customer success team.

They can help you get set up on the InstaGiv platform, figure out where to focus your resources and even come up with some fundraising ideas and tips to raise more cash.

For more information, check out our services page or contact us via our website.