With the GDPR deadline looming ahead like a sort of data protection Godzilla, consent is fast becoming the hot topic in the charity sector.
At instaGiv we are working hard to facilitate compliance and respond to a growing range of approaches to obtaining consent.
Consent Compliance – Build Relationships with Your Supporters
If your charity intends to contact any existing supporter via text or other communication method, then it is essential that the proper consent be obtained. It’s good practise to obtain consent when you first engage with any potential donor.
Our Consent Feature allows you to gain permission from your supporters to communicate with them. It means you can invite them to participate in events, tell them about upcoming fundraising campaigns and let them know how their donation is making a difference.
The Consent Feature can be enabled on all of your campaigns. It allows donors to give the charity consent to contact them again when they first donate.
Following consultations with a number of key UK charities, we have built a custom consent feature into our platform, which covers both implicit and explicit consent.
When both are active, all opt-ins and opt-outs will be recorded on the platform and will appear in two separate lists. This means you will be fully compliant with the GDPR and it allows you to build better relationships with donors that have actively chosen to hear from you.
Consent Compliance – Implicit Consent
This feature allows a charity to obtain implicit consent to send further marketing. Recipients are already signed up for further communications but are given the option to opt-out.
An example of implicit consent in an SMS from a charity would be:
Text GIVE to 7XXXX to donate £5. We may contact you about this campaign and our charity. To give £5 but opt-out from further contact, reply GIVE NO to 7XXXX
Consent Compliance – Explicit Consent
This feature requires a supporter to state explicitly that they would like to receive further marketing communications.
An example of explicit consent in an SMS from a charity would be:
We’d love to stay in touch with updates about our charity. To give £5 & opt-in to allow us to contact you, reply GIVE YES. Otherwise reply with GIVE to 7XXXX
Consent Compliance – The Platform
A Consent tab has now been added to the Create and Edit campaign pages on the instaGiv platform.
From there you can choose which form of consent to enable and which marketing channels you wish to include or exclude.
instaGiv is one of the UK’s leading software providers for the charity sector.
Working with over 300 UK registered charities, we use a range of tools to help charities collect donations, run competitions and more so that they can gather support for their cause.
This usually involves SMS tools. You’d be amazed at all the things we can do using just a humble text message.
Visit our website to find out more about all the great things we can do for your charity.