Organising an event can be stressful and frustrating, never mind organising a charity event. Not only do you have to think about the basics such as venue and invitations, but you also have to worry about collecting cash.
As the age old saying goes, if you fail to prepare you can prepare to fail. (Sorry for the cliché, but it really is true). To help you prepare and get the most out of your fundraising event, we have come up with our 5 top tips that will help you along the way.
Draft a budget
A budget is important for any event but even more so with a charity event. You need to ensure you are minimising expenditure and maximising the fundraising.
Ensure you have enough time
Time is everything, and if you try and launch your fundraising event too quickly you will only add to the stress and frustration. Give your self a realistic time frame. An absolute minimum of six months is recommended. In this time, you will be able to take care of sponsorships, vendor bookings and selling tickets.
Pick your venue carefully
Location is everything, and you should look at a few different ones before making up your mind. The location will impact the atmosphere of the event and will add to the overall theme so choose carefully.
Look for sponsorship
The more money you can get from sponsors, the more opportunities you will have. The less money you spend on things such as venue costs, printing, marketing materials, refreshments etc, the more money you will have raised for the charity. Spend wisely and try your very best to get a sponsor on board. Don’t be scared to approach business, they might be more than happy to be involved.
Assess your available resources
Do you have enough resources on hand to execute your event? If you need help, make sure you get it and don’t try to do everything yourself. However, before you start to outsource, make sure you research and budget.
If you follow our top 5 tips, we’re pretty sure you’ll organise the best fundrasing event possible.
How can InstaGiv help
Our Event Fundraising tool is used for several types of campaigns among our charity clients. If you have supporters fundraising on your behalf, you can easily issue them with a
unique text code, allowing them to gather donations via SMS for your cause.
Unique codes are typically attached to a keyword and you can generate over 100, 000 codes at no additional cost. Each supporter is given a fundraiser code, attached to a keyword such as GIVE_H7Y5, which acts as a tracking device that captures their fundraising journey directly on the platform.
In real time, you can see who is raising which funds and when. We also have what we call, a totaliser page. This is displayed as a search bar and when a keyword + fundraiser code is entered, the total raised will be displayed.
This is commonly used by charities to give to their corporate partners. Our event fundraising tool is used for some of the UK’s biggest annual fundraising campaigns, such as Macmillan’s Coffee Morning. Each year we issue Macmillan with their keywords and unique codes to add SMS as a donation collection tool for their UK wide campaign.
We can create hundreds of thousands of unique codes, and with our built-in formatting and reporting, there are various elements you can use for tracking and matching records on your end such as adding supporters’ full names and giving each code a custom reference.
Find out for yourself
To see a live demo of our software and how easy it is to use, contact us at any time. A team member will be more than happy to schedule this in at a time that suits you.