Tag Archives: donors

Use PSMS in a broadcast or DRTV appeal

Premium SMS
Premium SMS

Trying to get your supporters to actively engage and donate on a regular basis can be tricky – especially heading into the new year. A great way to get in front of them at the right time is with Premium SMS (PSMS).

You can use PSMS in a broadcast outbound text, DRTV appeal, social event or any type of fundraising activity.

Last minute crisis

Sometimes things pop up last minute or unannounced, like an unfortunate incident. This could result in a disaster appeal and you may choose to send a broadcast SMS to gather donations or actively advertise your text code as widespread as possible, to raise awareness and ask for donations.

In terms of the outbound SMS, if you have a list of recipients or a database of opted-in supporters gathered from using our consent feature. You can use these to send an urgent text asking them to reply with one of your donation keywords, to give to your cause. You can use this as a single one-off donation, or to subscribe your supporters to regular giving which is monthly gifts.

To use PSMS as a standard text-to-donate campaign it is as simple as creating your text code, customising your campaign and advertising it to your supporter base. The journey is very straightforward as we like to focus firmly on the donor experience.

Keyword

Texting a donation is as simple as texting a KEYWORD to 70###. While we have fixed price points for all our donation keywords, we also offer our clients the full flexibility of giving their donors the option to give more or less than the default amount, without having to create additional keywords and campaigns.

All donations and responses to outbound texts are recorded on your InstaGiv platform. You can view your inbound report which captures the finest of details right down to the donation amount, date and time and content of inbound texts.

Our regular giving reporting is something we often get praised on also, keeping tabs on donor retention can be somewhat exhausting and hard to do, with our regular reporting we make it so much easier for fundraisers. Our system is equipped to capture and record data right from the number of sign-ups per month, repeat donations, number of SKIP/STOPS per month, cumulative retention statistics and much more.

Quick turnaround

Our turnaround time is very quick. We aim to have all new requests actioned and set up within the same working day. Often enough, we can do this very soon after the request or registration is received.

Find out more information

If you’d like to find out any more information on PSMS, shortcodes, a member of our team would be more than happy to talk you through the process. Fill in the form on our contact page and we will be in touch as soon as possible.

Alternatively, please contact us directly on 028 7087 8220 or email us at help@instagiv.com.

Instagiv
Instagiv

 

Gift Aid

Is your charity making the most of Gift Aid?

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What is Gift Aid?

Gift Aid gives charities the opportunity to get an additional 25% for each £1 donated by their supporters.

Traditionally, declarations were collected via forms, with quite a lot of paperwork involved. Nowadays, it is friction-less, efficient and with a much faster turnaround.

Gift Ait is one of the most important tax reliefs for charities and it’s worth over £1.2 million to the charity sector every year, according to HMRC.

Are you promoting your donors?

Research from HMRC shows that people respond the most when they are prompted to include Gift Aid in their donation. They also responded well when they are told exactly how much was claimed the year previous and what the money went to.

You must be transparent with your donors and tell them exactly how this money is spent. Explain what more could be done if everyone claimed it on their donations.

You also need to ensure your volunteers, and supporters fully understand what the Gift Aid system is and the benefits of it. HMRC have also stated that people who understand Gift Aid are more likely to claim it when donating.

Make the right claims

Education is so important when it comes to Gift Aid. You want to make sure your employees or volunteers are explaining it fully to your donors and supporters in order to eliminate any flawed claims.  It is estimated that around £45 million is made in mistaken claims every year – more than £15 million lost due to fraud.

To ensure you are keeping on top of all your donations, regular audits and internal checks are the best practice. You should also contact long-standing donors who claim gift Aid to ensure they are still paying tax.

How can InstaGiv help you?

We have modernised the way you manage your Gift Aid from your supporters, by solely capturing it with SMS. This integrated system is completely automated, that reports in a user-friendly manner to successfully make your Gift Aid claim with HMRC.

There are two ways to capture it, via SMS or via a web form. You can select which one you prefer in the setup of your campaign in the overview area.

For both methods, the Gift Aid ask is sent via SMS at a delay after the supporter receives their thank your response message. Supporters reply to the text with their details, and for the web form method, supporters click the URL and complete the form.

The Gift Aid ask is sent out at a delay, for example, 5 minutes after your donors receive the thank-you response message. Gift Aid can be claimed on future donations and those made in the past four years.

Addresses are captured and stored in a dedicated area of your InstaGiv dashboard, where you can easily download all declarations, in preparations for processing.

Our form has been approved by the HMRC and is fully compliant. Both the form and the SMS capture all details needed and has the appropriate legal terminology.

Book a demo today

To find out more, request a demo or a call-back today. One of our friendly team members will go over everything in more detail with you.

Alternatively, for more information on this additional guidance on licencing, please contact us at any time on 028 7087 8220 or email us at help@instagiv.com.

Instagiv
Instagiv

Overwhelming Support for Raffles and Lotteries

Raffles and lotteries
Raffles and lotteries

It’s been over 2 months since we launched raffles and lotteries with InstaGiv and we are overwhelmed with how it has gone down with our clients.

Having recently launched this new product, the response has been massive. We spent months developing the latest development and we’re so glad you guys love it too.

Following pressure from the charity sector and AIME networks, they introduced a range of shortcodes during the summer. Along with the approval of HMRC, these shortcodes (72xxx) now allow SMS entries for society lotteries and raffles to be vat exempt.

Find out all about it

In case you’re still not in the loop, we recently held a webinar where we covered all things raffles and lotteries. In the webinar, we discuss:

  • how you can introduce this into your fundraising
  • how you can incorporate SMS with your current offering
  • what license you need
  • what an ELM is and much more

We are happy to schedule calls with any UK registered charity who is interested in learning more. We take pride in the fact that we guide you step by step through your SMS fundraising and engagement journey with InstaGiv.

Catch up on demand

If you missed our webinar last week, luckily, we have recorded it and uploaded it to our YouTube channel. Here, you can watch and listen to the full recording filled with facts and FAQs. Watch our Raffles and Lotteries webinar here.

Have you downloaded our brochures on Raffles and Lotteries via SMS yet?

Many UK charities hold their own weekly or monthly lottery or one-off raffles with us. At InstaGiv, we are giving you the opportunity to use SMS as a means of collecting entries and monies.

With our built-in address verification system, the only thing the charity needs to do is issue tickets and contact the winner. It’s that easy! At present, we have two price points for you to choose from along with many thoughts and ideas to share with you.

Book a demo today

To find out more, request a demo or a call-back today. One of our friendly team members will go over everything in more detail with you.

Alternatively, for more information on this additional guidance on licencing, please contact us at any time on 028 7087 8220 or email us at help@instagiv.com.

Instagiv
Instagiv

July 2018 Newsletter: Another fantastic month of fundraising

Hi everyone and welcome to InstaGiv’s July Newsletter. We have had another fantastic month of fundraising. InstaGiv is thrilled with the amount of money our charity clients have raised. We now have over 300 charity clients that use our services every day to raise vital funds for charities across the UK. We’re really excited to see how much more they can raise in the run up to Christmas.

July 2018 fundraising statistics
July 2018 statistics

July statistics

We saw 115,785 inbound texts being sent throughout the month and 509,441 outbound texts. This effort saw an incredible £610,778 raised in July – I’m sure you’ll agree that this is a phenomonal effort. Well done to all our charity clients!

Single Giving

As many of you know, Single Giving is our one-off donations service. This is where your supporters can send a donation to your charity using your chosen text code from us. Our monthly subscriptions are easy, efficient and frictionless for both the donor and the charity.

One of our amazing clients, British Red Cross, use InstaGiv to process single donations via SMS. Supporters text a keyword to donate a specified amount. This has worked really well in emergency fundraising as it’s simple and immediate for both the supporter and the charity.

Another fantastic example of the Single Giving feature is the Ice Bucket Challenge. The famous fundraiser raised over £4.5 million in a matter of days. With our Single Giving product and the use of social media, the sky is the limit with any of your future charity campaigns.

Our charity clients just have to log on to the system, set a donation value and customise the messaging. You can send a unique and engaging message out to your supporters when asking them to donate. InstaGiv’s platform eliminates unnecessary time as your own dashboard will be updated in real time.

Competitions via SMS

Our second most popular product was our Competitions via SMS. This feature has really taken off in recent months with more and more charity clients getting involved with competitions, collecting entries and offering voluntary donations. Its simple and effective and InstaGiv make it really easy for you to do.

Inspire your supporters to enter a Competition via SMS to win a prize. We understand that fundraising has been modernised, so we have developed this unique and effective function on the software platform. This mechanism will allow your supporters to text to enter and give a voluntary donation also.

Let me briefly explains what the entire process looks like. A supporter can enter the competition by answering a question with either A, B or C with the keyword i.e. WIN C.

In both instances, a supporter is given the option to cancel their donation to the charity within a scheduled time frame as the donation is voluntary. You can also activate our ‘Pick a Winner’ mechanism that automatically generates 3 random entrants to be your winner of the competition. Whether you are announcing it over the radio or online, you can see within seconds who has entered via our online reporting tool. Introduce this product into your next marketing strategy on social media and watch your followers grow, tag their friends and aim to win the prize on offer.

Why Instagiv?

Instagiv works with over 300 organisations as one of the UK’s leading software providers for the charity sector.

We help them develop their engagement with their supporters and raise as much money as possible for their cause. Our range of tools – like the ability to run competitions, register supporters for events and more – means there are always new ways available to boost donations.

If you’d like to find out more about InstaGiv and what we can do for your charity, check out our services page here.

If you would like to take a tour of the platform, our Customer Accounts Manager, Caitriona can give you a personalised demo whenever a time is convenient for you. Fill in your details in the contact us page.

How Instagiv use marketing automation to grow their business

We got loads of questions on how our platform actually works after we posted our ‘A Day in the life of Instagiv’ blog post last week. We thought we’d take you behind the scenes again and explain exactly how we help our 300 charity clients.

Marketing Automation

We use Zymplify’s Marketing Automation cloud-based platform for all our marketing needs.

Zymplify’s marketing automation platform help Instagiv run their business every day.

Their all-in-one dashboard helps us integrate and unify our brand, as well as re-purpose content across all our marketing channels.

We often are asked how we create our colourful, bright and attractive landing pages, web pop-ups and social schedules. The answer is, it is all through Zymplify.

Their content creator lets us use our brand colours and develop marketing materials that are synonymous with our brand.

Creating Content

Without this platform, we must say that we would be well and truly lost! We are also able to schedule social posts to go out across all of our social channels two/three times daily, we can upload and cleanse email lists, create specified email campaigns with landing pages as well as post-entry pages and autoresponders.

Zymplify’s Inbound Marketing area

Some other added benefits the software gives us include; the price, its simplicity and intuitiveness, the fact that it’s fully integrated, we can track our web visitors, build and develop our key personas and analyse our paid ads.

The opportunities are endless. In answer to all our inbound messages, we carry out everything we do on our website, social media, email and advertising through Zymplify.

Team Zymplify

We have a dedicated Client Success Executive called Gavin, he’s always at the other end of the phone should we need Team Zymplify to quickly put together a graphic, a designed guide or some tailored content.

Growing every day with marketing automation

Make sure and mention InstaGiv if you contact Zymplify! Check them out here. Leave us a comment below or contact us any time for more information or if you have any questions.

Instagiv