Tag Archives: donors

Text to donate

How often do you contact your donors?

Text to donate
Text to donate

With all the hype about GDPR and opting in vs opting out, many charities refrain from communicating with their donors and supporters. We believe it is essential to stay in contact with those who give to your cause, to keep them in the loop about how their donations help, what projects you are working on, upcoming events and much more.

Automated updates

Our system is designed to allow you to send your donors on an SMS journey, you can begin with a Single Giving campaign with consent enabled to gather opt-ins and from this, use our outbound SMS tool to keep in contact with them. Also, with having consent enabled on your campaign, you can also make use of our “extra response SMS” tool which allows automated texts to be sent to your opt-in donors weekly, monthly or at a delay of your choice.

When someone opts into future contact by your charity using InstaGiv’s SMS services, they are always sent a text in response, to acknowledge their consent preference and to give them the opportunity to opt-out again.

Recorded and trackable

All SMS correspondence between any mobile and your text campaigns with InstaGiv are fully recorded and stored on your account within the mobile history section; this information is stored for the benefit of the charity should they ever need this traceability information, and acts as an additional safety net. Our system has the intelligence to block any mobile number from receiving any SMS’ from you if they have opted out at any time post opting in.

When someone opts in, and their mobile number is on a recipient list for you to use within outbound SMS, if any mobile number, later on, opts out again, you do not need to scan through lists upon lists to remove their mobile number.

85% of people prefer SMS

From a recent survey carried out, we discovered that over 85% of people prefer SMS communication over phone call, I suppose it is because people do not need to take much time out of their day to read and respond to a text message, however an information call can take up to 30 minutes on some occasions.

From some client research, we can also see a trend in the times of outbound SMS’ being scheduled; most clients tend to send or schedule their sends for the late evening time after 6 pm.
At this time, most people are on the tube, trains, bus or at home, so they have time to check their phones.

Keeping in contact with your donors has never been easier, let us know if you would like one of our friendly advisors to give you a 1:1 demo.

Written by Caitriona McCarry
Client Accounts

Charity donations

Why is Donor Engagement Important?

Creating relationships and maintaining donor and supporter communication is essential for charities. You want to build a solid, credible supporter base. The best way to keep them in the loop is to have a strong communication process in place.

Why is this important?

Appreciation

Your supporters like to know that they are appreciated. After events, big campaigns or any other charity happenings involving your volunteers, donors and supporters, follow up with them either via SMS or life the telephone to show your thanks. This way, they will know that their efforts are being recognised.

To show how their money has helped

Follow up with your single or regular donors to show how their generous donations have helped your cause. You should always be transparent when it comes to your donations. People like to know that their charitable donations are going to good use. Make it clear where the donations go, and it may also help with donor retention.

To keep people up to date with your cause

People like to know the progress of the cause that you are fighting, especially if it is something that is close to their heart. Maintain communication and tell your supporters a story, show them what your next campaign is going to be and give them an insight into the positive work that you are doing. People like to see active charities continually working towards something better.

Repeat Donations

If you have a donor base who give to your charity on a one-off basis, by maintaining communication and keeping them in “the know”, may help you upgrade them to perhaps a regular gift. By showing recognition and engaging with your supporters either directly or indirectly, will always have its benefits.

We hope you enjoyed this week’s blog post. If you have any thoughts on what you’d like us to talk more about in our blog, we’d love to hear from you. Alternatively, if you have any questions about this week’s post, get in touch today. Reach out to us at help@instagiv.com.

 

8 sleeps until Christmas

17th of December – how has that happened already?

How has Christmas came around so quickly?
How has Christmas come around so quickly?

This year has flown in for us but then again, time does fly when you are kept busy. We are beyond delighted to see the success of our client’s festive Christmas campaigns for this year and they’re not over yet.

This time of year brings out the generosity in many people. According to the Charities Aid Foundations Annual Giving Report for 2018, November and December are the two peak months each year for charity giving.

People are more generous in November and December

This shouldn’t come as a shock as these months have Movember, Giving Tuesday and countless Christmas appeals. This year, we saw a rise in the number of campaigns being created by our clients in preparation for Giving Tuesday and in addition to that, there have been over 200 Christmas keywords requested in recent weeks.

Almost every type of our SMS fundraising range being used this season from Single Giving, Raffles, Lotteries, Competitions, Event type, Outbound SMS and Registration campaigns.

CAFs giving report also illustrates the different age groups and how often they tend to give to charitable causes. This is a great starting point when going into the year with fresh fundraising and campaign ideas as it allows you to aim to provide each of your demographics with the different ways to give that suit them best. See the end of this article for the link to the full report.

With just over one week to go, we would like to wish everyone the best of luck with their remaining fundraising campaigns. We can’t wait to hear how you all got on with your fundraising efforts.

Happy Christmas from instaGiv

From all of us here at instaGiv, we hope you have a Merry Christmas and a Happy New Year. If you need any help or assistance over the festive period with your fundraising campaign or would like to set up a last-minute fundraiser contact us on help@instagiv.com.

Instagiv
Instagiv

Use PSMS in a broadcast or DRTV appeal

Premium SMS
Premium SMS

Trying to get your supporters to actively engage and donate on a regular basis can be tricky – especially heading into the new year. A great way to get in front of them at the right time is with Premium SMS (PSMS).

You can use PSMS in a broadcast outbound text, DRTV appeal, social event or any type of fundraising activity.

Last minute crisis

Sometimes things pop up last minute or unannounced, like an unfortunate incident. This could result in a disaster appeal and you may choose to send a broadcast SMS to gather donations or actively advertise your text code as widespread as possible, to raise awareness and ask for donations.

In terms of the outbound SMS, if you have a list of recipients or a database of opted-in supporters gathered from using our consent feature. You can use these to send an urgent text asking them to reply with one of your donation keywords, to give to your cause. You can use this as a single one-off donation, or to subscribe your supporters to regular giving which is monthly gifts.

To use PSMS as a standard text-to-donate campaign it is as simple as creating your text code, customising your campaign and advertising it to your supporter base. The journey is very straightforward as we like to focus firmly on the donor experience.

Keyword

Texting a donation is as simple as texting a KEYWORD to 70###. While we have fixed price points for all our donation keywords, we also offer our clients the full flexibility of giving their donors the option to give more or less than the default amount, without having to create additional keywords and campaigns.

All donations and responses to outbound texts are recorded on your InstaGiv platform. You can view your inbound report which captures the finest of details right down to the donation amount, date and time and content of inbound texts.

Our regular giving reporting is something we often get praised on also, keeping tabs on donor retention can be somewhat exhausting and hard to do, with our regular reporting we make it so much easier for fundraisers. Our system is equipped to capture and record data right from the number of sign-ups per month, repeat donations, number of SKIP/STOPS per month, cumulative retention statistics and much more.

Quick turnaround

Our turnaround time is very quick. We aim to have all new requests actioned and set up within the same working day. Often enough, we can do this very soon after the request or registration is received.

Find out more information

If you’d like to find out any more information on PSMS, shortcodes, a member of our team would be more than happy to talk you through the process. Fill in the form on our contact page and we will be in touch as soon as possible.

Alternatively, please contact us directly on 028 7087 8220 or email us at help@instagiv.com.

Instagiv
Instagiv

 

Gift Aid

Is your charity making the most of Gift Aid?

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What is Gift Aid?

Gift Aid gives charities the opportunity to get an additional 25% for each £1 donated by their supporters.

Traditionally, declarations were collected via forms, with quite a lot of paperwork involved. Nowadays, it is friction-less, efficient and with a much faster turnaround.

Gift Ait is one of the most important tax reliefs for charities and it’s worth over £1.2 million to the charity sector every year, according to HMRC.

Are you promoting your donors?

Research from HMRC shows that people respond the most when they are prompted to include Gift Aid in their donation. They also responded well when they are told exactly how much was claimed the year previous and what the money went to.

You must be transparent with your donors and tell them exactly how this money is spent. Explain what more could be done if everyone claimed it on their donations.

You also need to ensure your volunteers, and supporters fully understand what the Gift Aid system is and the benefits of it. HMRC have also stated that people who understand Gift Aid are more likely to claim it when donating.

Make the right claims

Education is so important when it comes to Gift Aid. You want to make sure your employees or volunteers are explaining it fully to your donors and supporters in order to eliminate any flawed claims.  It is estimated that around £45 million is made in mistaken claims every year – more than £15 million lost due to fraud.

To ensure you are keeping on top of all your donations, regular audits and internal checks are the best practice. You should also contact long-standing donors who claim gift Aid to ensure they are still paying tax.

How can InstaGiv help you?

We have modernised the way you manage your Gift Aid from your supporters, by solely capturing it with SMS. This integrated system is completely automated, that reports in a user-friendly manner to successfully make your Gift Aid claim with HMRC.

There are two ways to capture it, via SMS or via a web form. You can select which one you prefer in the setup of your campaign in the overview area.

For both methods, the Gift Aid ask is sent via SMS at a delay after the supporter receives their thank your response message. Supporters reply to the text with their details, and for the web form method, supporters click the URL and complete the form.

The Gift Aid ask is sent out at a delay, for example, 5 minutes after your donors receive the thank-you response message. Gift Aid can be claimed on future donations and those made in the past four years.

Addresses are captured and stored in a dedicated area of your InstaGiv dashboard, where you can easily download all declarations, in preparations for processing.

Our form has been approved by the HMRC and is fully compliant. Both the form and the SMS capture all details needed and has the appropriate legal terminology.

Book a demo today

To find out more, request a demo or a call-back today. One of our friendly team members will go over everything in more detail with you.

Alternatively, for more information on this additional guidance on licencing, please contact us at any time on 028 7087 8220 or email us at help@instagiv.com.

Instagiv
Instagiv