#GivingTuesday is one of the biggest days of the year in Britain for the charity sector. It is the one day people have the chance to do something kind and give back to charity. Both individuals and businesses get involved, doing what they can to help those in need just before Christmas – one day can make a world of difference.
Giving Tuesday started back in 2014 and since then has grown to be bigger and better every year.
Doing our bit
The team here at InstaGiv and our sister company, Zymplify, are doing our bit for charity on Tuesday the 27th of November.
We have decided that with this time of year being cold and wet out, it would be worthy and beneficial to donate all our old clothes to one of our local homeless charities.
We have been swamped in recent weeks with both supporters and charities enquiring about setting up a text code for their cause in preparation for Giving Tuesday. Text giving is quick, easy, efficient and effortless, which is probably why most charities today have text as a donation collection method.
it’s not too late to set up your text code for the UK’s biggest giving day, with 6 days left it gives you plenty of time to set up your campaign, customise it to suit your cause, and watch the kind donations flow in.
Be quick though, as our “Tuesday” keywords are starting to run out!
Find out more information
If you’d like to find out anymore information on shortcodes, a member of our team would be more than happy to talk you through the process. Fill in the form on our contact page and we will be in touch as soon as possible.
Alternatively, please contact us directly on 028 7087 8220 or email us at firstname.lastname@example.org.
Dedicated short codes are still an incredibly useful tool to raise money for charity. Over half of all worldwide online traffic was generated through mobile phones in 2018. As well as that, over 92% of people in the UK have mobile phones. Because of this, we’re pretty sure SMS marketing is still a really effective way to reach out to people in a personal way.
Wealth of benefits
There is a wealth of benefits that come with SMS marketing. One of those is the use of dedicated shortcodes. Shortcodes are an easy and efficient way to boost donations for any charity. They are short, snappy and are easy to remember. Let’s look at some of the benefits in greater detail…
The 70### shortcode is dedicated to your charity. It’s the shortcode your supporters will associate with you and your cause. When someone sees or hear it, they will know it’s in relation to your charity as no other InstaGiv clients get used of it.
Unlimited keywords. You pay a monthly fee for the ownership of your dedicated short code and with that, you can use our unlimited keywords allowing you to create multiple campaigns at no additional cost.
You can use any of our products alongside your dedicated shortcode. These include; Single Giving, Regular Giving, Registration, Event, Address Capture and our outbound SMS tool.
Having the flexibility of having unlimited campaigns on your dedicated code opens an umbrella of opportunities. You can create and launch as many new text-to-give campaigns as you want to at no additional cost. In turn, you’re helping to increase SMS income and raise further cause awareness.
When using a dedicated short code, you do not have to wait for approval from our end or have to check a keywords availability. It’s your shortcode, so you can create and have access to new campaigns instantly.
Not to mention all clients get full use of our Mobile Fundraising and Engagement platform at no extra cost. Here you can customise the thank-you response message sent to donors, add Gift Aid to your campaigns, send response/donation/address request outbound texts, add consent to your campaigns to gather opt-ins, view totals and inbound reporting in real time and much more.
Find out more information
If you would like to find out any more information on shortcodes, a member of our team would be happy to talk things through with you. Fill in the form on our contact page and we will be in touch as soon as possible.
Alternatively, please contact us directly at any time on 028 7087 8220 or email us at email@example.com.
Last week we hosted our first ever coffee morning and we were delighted with how the event turned out. We raised a massive £330 from all our cash and SMS donations. Thank you so much to everyone who got involved and donated.
To make things more exciting, we teamed up with two of our neighbouring companies to organise a bigger coffee morning with extra the fun. LANDED and Zymplify are situated in the same office as us, so we thought why not get together and host something exciting?
We mightn’t have an in-house Paul Hollywood, but we still had our own Bake Off, but with a twist. We got everyone involved in an exciting competition where they would all ‘Bake for a Day Off.’ The winning cake would win a free day of annual leave to use whenever they wanted – who wouldn’t want to enter?
The Big Event
We asked everyone to donate £5 to enter the competition and saw loads of people entering. We were shocked by the amount of cake that arrived on Friday morning. Shocked, but loved it!
We had over 15 entries that were all equally delicious. We sampled several different Cheesecakes, a few Duffins (that’s a muffin that tastes like a doughnut in case you didn’t know) and a few traditional Victoria Sponges.
Our Graphic Designer, Johnny, blew every other contestant out of the water and won the competition with his Pavarotti’s Pavlova.
It was sensational! In joint second place was a Flake and Crunchie Roulade by our Client Success Executive, Grace McGinnis and a Victoria Sponge by our Head of Finance, Michael Green.
Third place went to ME! My Cookie Dough Salted Carmel Brownies went down a treat with our audience.
After all the eating and voting, we had a raffle because what fundraiser event is complete without a raffle? Loads of our friendly neighbouring businesses donated prizes including Campsie’s Electrical, Bonds Jewellers, Super Valu, Bob and Bert’s, Jam Jar and The Anchor Bar and Restaurant. Thank you so much to everyone who donated prizes.
How much did we raise?
Between the Bake-Off competition and the raffle, we raised an incredible £330. We were so pleased with the final result and again, would like to say thank you so much to everyone who donated.
The money raised from the national Bake-Off events goes straight to MacMillan’s pioneering charitable services. So far, £3,099,459 was raised from all the coffee mornings hosted across the UK. To give you an idea of how much this will help, it costs just £28 for a MacMillan nurse for an hour to help people living with cancer and their families receive essential medical, practical and emotional support.
Organising an event can be stressful and frustrating, never mind organising a charity event. Not only do you have to think about the basics such as venue and invitations, but you also have to worry about collecting cash.
As the age old saying goes, if you fail to prepare you can prepare to fail. (Sorry for the cliché, but it really is true). To help you prepare and get the most out of your fundraising event, we have come up with our 5 top tips that will help you along the way.
Draft a budget
A budget is important for any event but even more so with a charity event. You need to ensure you are minimising expenditure and maximising the fundraising.
Ensure you have enough time
Time is everything, and if you try and launch your fundraising event too quickly you will only add to the stress and frustration. Give your self a realistic time frame. An absolute minimum of six months is recommended. In this time, you will be able to take care of sponsorships, vendor bookings and selling tickets.
Pick your venue carefully
Location is everything, and you should look at a few different ones before making up your mind. The location will impact the atmosphere of the event and will add to the overall theme so choose carefully.
Look for sponsorship
The more money you can get from sponsors, the more opportunities you will have. The less money you spend on things such as venue costs, printing, marketing materials, refreshments etc, the more money you will have raised for the charity. Spend wisely and try your very best to get a sponsor on board. Don’t be scared to approach business, they might be more than happy to be involved.
Assess your available resources
Do you have enough resources on hand to execute your event? If you need help, make sure you get it and don’t try to do everything yourself. However, before you start to outsource, make sure you research and budget.
If you follow our top 5 tips, we’re pretty sure you’ll organise the best fundrasing event possible.
How can InstaGiv help
Our Event Fundraising tool is used for several types of campaigns among our charity clients. If you have supporters fundraising on your behalf, you can easily issue them with a
unique text code, allowing them to gather donations via SMS for your cause.
Unique codes are typically attached to a keyword and you can generate over 100, 000 codes at no additional cost. Each supporter is given a fundraiser code, attached to a keyword such as GIVE_H7Y5, which acts as a tracking device that captures their fundraising journey directly on the platform.
In real time, you can see who is raising which funds and when. We also have what we call, a totaliser page. This is displayed as a search bar and when a keyword + fundraiser code is entered, the total raised will be displayed.
This is commonly used by charities to give to their corporate partners. Our event fundraising tool is used for some of the UK’s biggest annual fundraising campaigns, such as Macmillan’s Coffee Morning. Each year we issue Macmillan with their keywords and unique codes to add SMS as a donation collection tool for their UK wide campaign.
We can create hundreds of thousands of unique codes, and with our built-in formatting and reporting, there are various elements you can use for tracking and matching records on your end such as adding supporters’ full names and giving each code a custom reference.
Find out for yourself
To see a live demo of our software and how easy it is to use, contact us at any time. A team member will be more than happy to schedule this in at a time that suits you.
We have some exciting news to announce from InstaGiv HQ. We have been working very hard developing our new raffles and lotteries via SMS service. We’ll be launching the amazing new feature very soon.
Following pressure from the Charity Sector and AIME networks, they have introduced a new range of shortcodes. Along with the approval of HMRC, these shortcodes (72xxx) will allow SMS entries for society lotteries and raffles to be vat exempt.
What will raffles and lotteries with InstaGiv mean?
Do you hold a weekly lottery for your charity? Why not use SMS as your donation collection mechanism. We will collect consent, postal addresses and donations – all you have to do is issue the tickets.
We’ll do all the hard work for you. InstaGiv will collect entries and payments via SMS. This will be done in the same way that donations are currently collected on the 70xxx shortcode range.
In addition, we can collect confirmation of eligibility and the player’s address. This will make it easy for the charity (or ELM) to issue each entrant with their lottery ticket and maintain compliance.
All data will be recorded and stored on your InstaGiv dashboard. This will allow you to easily download, pass the data to an ELM or integrate with your current lottery management system. InstaGiv is one of the UK’s leading providers of mobile and digital fundraising solutions. We currently work with over 500 UK charities and we cannot wait for our clients to use this exciting new feature.
How do raffles and lotteries work?
Society lotteries and raffles via SMS work like sending a donation by text, the individual enters the lottery or raffle by texting a keyword to a 72XXX approved shortcode. The five-digit society lottery shortcodes will be used to take payments from mobile phone accounts to pay for Society Lottery or Raffle tickets. We have developed a fully compliant SMS flow to capture all the information required about the supporter.
This is an exciting new development for the charity sector! In the run-up to Christmas, where you can do prize giveaways and collect donations for each entry into your draws, we think it would be a great asset.
For more information on this additional guidance on licencing, please contact us at any time on 028 7087 8220 or firstname.lastname@example.org
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