Tag Archives: digital marketing

SMS marketing

The Growth of SMS

It’s no surprise that SMS has grown significantly over the last number of years with the massive growth of technology and smart phones.

Almost everyone owns or has access to a mobile device of some description. For many of us, our phone is like an extension of our hand – we physically could not live without it! (I know I couldn’t).

SMS is the one sure way to get your message across effectively. Almost all texts received to a handset, have an open rate of 100%.

We wanted to find out for ourselves

An online survey was recently carried out by our team, with participants across the age ranges of 22-50+ on the use of SMS and mobile technologies.

We will be creating an e-guide will all of our stats collated together and analysed to give an insight into the world of SMS and peoples preferences.

SMS is actively used by many businesses and charities to market their message across to their audiences.
I remember when I first started to receive such communications from businesses.

It was from my dentist, reminding me of the date and time of my upcoming appointment. I instantly thought to myself how handy that was! If you’re like me, you often forget things and are trying to organise yourself at the last minute, so this reminder text was perfect.

Why use SMS as means of communication or marketing?

The list of reasons why is endless but to name a few;

  • Its personal
    The recipient will open and read the text
    There is no junk/spam box on a mobile phone
    Texts are short, sweet and to the point
    It doesn’t cost a lot and is very effective

SMS within business

Text messaging in the business sector is commonly used for brand awareness, offer discounts, reminders, events, lead generation and notifications.

The charity or not-for-profit sector most commonly uses outbound for;

  • Support for petition
    Rallies for last minute disaster appeals
    Event sup ups
    Gathering opt-ins
    Gathering contact details
    Donation requests
    Advocacy
    Cause awareness

SMs is a great all-round tool for anyone wanting to raise either cause or brand awareness and for those who want to get their message out there instantly.
Our upcoming e-guide will outline SMS in a more detailed fashion, giving you the inspiration to go for it.

How Instagiv use marketing automation to grow their business

We got loads of questions on how our platform actually works after we posted our ‘A Day in the life of Instagiv’ blog post last week. We thought we’d take you behind the scenes again and explain exactly how we help our 300 charity clients.

Marketing Automation

We use Zymplify’s Marketing Automation cloud-based platform for all our marketing needs.

Zymplify’s marketing automation platform help Instagiv run their business every day.

Their all-in-one dashboard helps us integrate and unify our brand, as well as re-purpose content across all our marketing channels.

We often are asked how we create our colourful, bright and attractive landing pages, web pop-ups and social schedules. The answer is, it is all through Zymplify.

Their content creator lets us use our brand colours and develop marketing materials that are synonymous with our brand.

Creating Content

Without this platform, we must say that we would be well and truly lost! We are also able to schedule social posts to go out across all of our social channels two/three times daily, we can upload and cleanse email lists, create specified email campaigns with landing pages as well as post-entry pages and autoresponders.

Zymplify’s Inbound Marketing area

Some other added benefits the software gives us include; the price, its simplicity and intuitiveness, the fact that it’s fully integrated, we can track our web visitors, build and develop our key personas and analyse our paid ads.

The opportunities are endless. In answer to all our inbound messages, we carry out everything we do on our website, social media, email and advertising through Zymplify.

Team Zymplify

We have a dedicated Client Success Executive called Gavin, he’s always at the other end of the phone should we need Team Zymplify to quickly put together a graphic, a designed guide or some tailored content.

Growing every day with marketing automation

Make sure and mention InstaGiv if you contact Zymplify! Check them out here. Leave us a comment below or contact us any time for more information or if you have any questions.

Instagiv

 

Benefits of SMS Giving for the Charity and the Donor

text to donate
Text to donate

Raising donations by text holds many advantages for both the charity and the donor. Below is only some of the benefits, we like to keep it short and sweet!

Fast and efficient way to collect donations

In less than a minute, your donors can quickly text your keyword to its assigned short code to donate. With InstaGiv, there is no fuss with the donor having to write the donation amount in their message as we have a default price point mechanism. An example of the donor journey would be; Text GIVE (Keyword) to 70XXX (short code) to donate £3 (default price point).

Real Time Reporting
Every client, regardless of how big or small your charity is, gets full use of our online mobile fundraising platform and dashboard. Here, you can view all of your active text-to-donate campaigns, make any necessary changes such as; editing the response message sent to donors, adding Gift Aid to your campaign, enabling Consent and much more. Our platform works in real time, so you can log in at any time and view the success of your campaigns as well as access all inbound campaign reports with our full data ownership functionality.

You have a variety of options
We have various different SMS services to offer our charity clients. You can make use of Single Giving, Regular Giving, Competitions via SMS, Event Fundraising, our outbound SMS tool, Registration via SMS and Address Collection. As well as that, we have many additional features that you can add to you campaign if you wish which includes; channels, Gift Aid, additional response messages and consent. The opportunities are endless with InstaGiv and a big bonus point is that it is cost effective with no yearlong contracts or anything.

Benefits to the Donor
They can donate quickly with minimal effort or fuss. They do not have to lift money from the bank machine, fill out any forms or give debit/credit card details. They simply text your keyword to a short code, and a donation is made. The donation is taken from the donor’s phone bill or mobile credit which is user friendly and effective. This technology enables the supporters of your charity to give at any time, from anywhere.

Text is Simple
Almost 100% of the UK population either own a mobile phone or are familiar with sending a text message. It is not something they need to learn how to use, they can give very easily via a convenient method to them.

GDPR
Our mobile fundraising software is GDPR friendly and is mobile regulatory compliant. Your donors do not need to worry about their mobile number being used without consent, we have a new consent feature which allows you to collect permission from your mobile donors to use their mobile number for future communication. This feature records all opt in and opt outs as well as having many other methods to make your donors feel safe with SMS donations such as texting; STOP and NOINFO to ensure they are not being marketed to.

The above is only to include a few, there is so much to learn with SMS giving and so many benefits to all parties involved. For a copy of any of our e-brochures, contact 028 7087 8220 or help@instagiv.com at any time.