Tag Archives: compliance

Webinar – Helping Charities Through SMS Donations

SMS Donations can help to boost a charity's income

At instaGiv, we are passionate about helping charities reach new supporters and boost their donations.  We just love it. Has to be one of our favourite things, along with puppies, jelly and everyone checking out their mobile phones.

Some people aren’t crazy about that last one, but we love it.

That’s because the main tool we use in our fundraising campaigns is the humble text message.

We help more than 300 charities spread their message and gather donations through SMS.

Find out how you can harness the power of SMS with instaGiv to boost your fundraising.

SMS Donations – Greater Reach and Engagement

SMS has been shown to be a much more effective marketing medium than email and social media. Keep your Facebooks and Twitters, we’re sticking with the retro approach and the mighty text.

Recent research shows that 90% of text messages will be read within 3 minutes of being sent and 98% of texts sent will be opened within 24 hours.

Collecting donations via SMS is an excellent tool for charity campaigns. The instaGiv platform allows charities to set up a campaign easily and quickly that can reach thousands of people instantly.

SMS Donations – Innovate Using Keywords

Our Competitions Feature enables charities to create their own SMS competitions as a way of reaching new donors.

This involves inviting supporters to text a keyword to a short code to be entered into a random draw. You can also ask them to answer a question with options (A,B,C) to make it a bit more competitive.

The instaGiv system can handle your competition from start to finish and will even automatically choose winners for you.

The ‘Pick a Winner’ mechanism will generate 3 random supporters to be the winners of your competition.

The instaGiv platform is ideal for handling SMS donations

SMS Donations – Ensure Compliance

At instaGiv we are working hard to ensure that all of our clients are ready to comply with the upcoming GDPR.

The GDPR, which comes into effect in May 2018, will see a huge change to data protection law.

Obtaining informed consent from supporters that you communicate with will become even more important.

Our Consent Feature allows you to easily gain permission from your supporters to communicate with them via SMS. It means you can invite them to participate in events, tell them about upcoming fundraising campaigns and let them know how their donation is making a difference.

The Consent Feature can be enabled on all of your campaigns. It allows donors to give the charity consent to contact them again when they first donate.

Boost Your SMS Donations with instaGiv

To find out more about how instaGiv can help you increase the number of donations your company recieves.

Our free webinar at 2pm on Tuesday 5 December will demonstrate the benefits of the instaGiv platform.

We will be covering our products, pricing and platform features and we would love it if you could join us. There will be a question and answer session following the presentation.

Sign Up Now For The Webinar

Consent Compliance Made Easy with instaGiv

instaGiv makes Consent Compliance easy for charities

With the GDPR deadline looming ahead like a sort of data protection Godzilla, consent is fast becoming the hot topic in the charity sector.

At instaGiv we are working hard to facilitate compliance and respond to a growing range of approaches to obtaining consent.

Consent Compliance – Build Relationships with Your Supporters

If your charity intends to contact any existing supporter via text or other communication method, then it is essential that the proper consent be obtained. It’s good practise to obtain consent when you first engage with any potential donor.

Our Consent Feature allows you to gain permission from your supporters to communicate with them. It means you can invite them to participate in events, tell them about upcoming fundraising campaigns and let them know how their donation is making a difference.

The Consent Feature can be enabled on all of your campaigns. It allows donors to give the charity consent to contact them again when they first donate.

Following consultations with a number of key UK charities, we have built a custom consent feature into our platform, which covers both implicit and explicit consent.

When both are active, all opt-ins and opt-outs will be recorded on the platform and will appear in two separate lists. This means you will be fully compliant with the GDPR and it allows you to build better relationships with donors that have actively chosen to hear from you.

Consent Compliance – Implicit Consent

This feature allows a charity to obtain implicit consent to send further marketing. Recipients are already signed up for further communications but are given the option to opt-out.

An example of implicit consent in an SMS from a charity would be:

Text GIVE to 7XXXX to donate £5. We may contact you about this campaign and our charity. To give £5 but opt-out from further contact, reply GIVE NO to 7XXXX

Consent Compliance – Explicit Consent

This feature requires a supporter to state explicitly that they would like to receive further marketing communications.

An example of explicit consent in an SMS from a charity would be:

We’d love to stay in touch with updates about our charity. To give £5 & opt-in to allow us to contact you, reply GIVE YES. Otherwise reply with GIVE to 7XXXX

Consent Compliance – The Platform

Consent Compliance is easy with instaGiv's platform

A Consent tab has now been added to the Create and Edit campaign pages on the instaGiv platform.

From there you can choose which form of consent to enable and which marketing channels you wish to include or exclude.

instaGiv is one of the UK’s leading software providers for the charity sector.

Working with over 300 UK registered charities, we use a range of tools to help charities collect donations, run competitions and more so that they can gather support for their cause.

This usually involves SMS tools. You’d be amazed at all the things we can do using just a humble text message.

Visit our website to find out more about all the great things we can do for your charity.