17th of December – how has that happened already?
This year has flown in for us but then again, time does fly when you are kept busy. We are beyond delighted to see the success of our client’s festive Christmas campaigns for this year and they’re not over yet.
This time of year brings out the generosity in many people. According to the Charities Aid Foundations Annual Giving Report for 2018, November and December are the two peak months each year for charity giving.
People are more generous in November and December
This shouldn’t come as a shock as these months have Movember, Giving Tuesday and countless Christmas appeals. This year, we saw a rise in the number of campaigns being created by our clients in preparation for Giving Tuesday and in addition to that, there have been over 200 Christmas keywords requested in recent weeks.
Almost every type of our SMS fundraising range being used this season from Single Giving, Raffles, Lotteries, Competitions, Event type, Outbound SMS and Registration campaigns.
CAFs giving report also illustrates the different age groups and how often they tend to give to charitable causes. This is a great starting point when going into the year with fresh fundraising and campaign ideas as it allows you to aim to provide each of your demographics with the different ways to give that suit them best. See the end of this article for the link to the full report.
With just over one week to go, we would like to wish everyone the best of luck with their remaining fundraising campaigns. We can’t wait to hear how you all got on with your fundraising efforts.
Happy Christmas from instaGiv
From all of us here at instaGiv, we hope you have a Merry Christmas and a Happy New Year. If you need any help or assistance over the festive period with your fundraising campaign or would like to set up a last-minute fundraiser contact us on firstname.lastname@example.org.