Tag Archives: charity shortcodes

mobile fundraising

5 Features of InstaGiv Mobile Fundraising & Engagement

This blog will give you an insight into some of the various tools and features available to charities who use InstaGiv as their mobile fundraising and engagement provider.

Customisable response messages

For any text code you have, anyone who engages with or texts a donation will receive a bounce-back response message instantly. This is fully customisable by the charity, which is the perfect opportunity to thank your supporters for their donation and also drive more direct traffic to your website or social channels by inserting a live URL. People love the likes of visuals and videos, why not have a link to a video illustrating how their donation helps?

Consent Feature

Gather opt-ins from your donors with ease, using InstaGivs fully compliant consent feature. There are two modes for you to choose from; implicit and explicit. With both, you capture their consent preference at the point of donation. Some clients use this on single giving campaigns and then use our bulk outbound SMS tool, send a text to all opt-ins to upgrade them to a monthly gift. All consent preferences are recorded and stored on your InstaGiv account, any changes to these and STOP requests are updated in real-time by our system.

Real-time reporting

Reporting is essential when monitoring and measuring the success of your fundraising efforts. We have full inbound reports for all campaign types to give you an accurate overview of the progression status of your active campaigns. Our clients have highly commended our regular giving reporting for the level of detail it provides such as; the monthly breakdown of signups, donations, skips and new subscribers, subscriber donations by month, stop/skip charts, monthly attrition, retention rates and much more.

Multiple price points

Each of your donation keywords will be given an assigned price point; this means your donors do not have to write the amount in their text, the simple type the keyword and send. The amount you have assigned to that keyword, will therefore then be deducted from their phone bill or phone credit. With that said, there is flexibility, so your donors can donate more should they wish to, in this instance, they will then have to put the amount in their text. I.e. GIVE £10

We can facilitate price points that range from £1 to £20.

Sub Keywords

Our sub keyword mechanism allows you to create multiple campaigns under the one keyword. This means you can have separate attacks on your InstaGiv account at no additional cost. For example; keyword GIVE, sub-campaigns:  GIVE ONE, GIVE TWO and so on. As long as you have a new word behind the initial keyword to differentiate between them. This means separate reporting and separate totals per sub-campaign.

For a free, live demo of our software platform, please get in touch as; help@instagiv.com.

Mystery Charges? It’s Not Us, Honestly!

Mystery Charges on your account? Let us e

Mystery Charges – The Problem

We often get calls to the office from donors who are (quite rightly) annoyed because some money has been taken from their account that they didn’t consent to.

The transaction usually indicates that instaGiv is the culprit, so we usually deal with an issue like this once a week.

Yet, we are not responsible for this – your mobile phone provider is.

Mystery Charges – The Mix Up

Here’s what happens. You see a spike in your phone bill and you want to know why.

So you ring your network and ask what’s going on. The operator checks your account and notices an unusual number associated with a charge on your account. This is usually in the £10-15 range and is never a round number, there’s always a stray 20p or 50p in there somewhere.

The number involved usually has nine digits (UK mobiles have 11), but the first five digits appear to always start with 70. This indicates that the number is a Charity Shortcode and this is where the confusion starts.

Some providers (who will remain nameless!) are particularly bad at giving advice about this…

The Charity Shortcode (notice the word SHORT) is a five digit number used for raising funds, typically through SMS campaigns. It looks something like this – 70660.

Yet the number on the bill will look something like this – 700044075. It’s four digits longer. So why do network providers assume that it’s a charity shortcode?

That would be like a postman having a letter for number 12, but decided to post it to number 1 as it starts with the same number.

Mystery Charges – The Confusion Continues

It doesn’t make sense. Yet, time and time again we have people asking (sometimes in quite heated terms) why we have taken money from them without their permission.

Why do nine digit numbers show up on bills rather than the five digit shortcodes?

We honestly have no idea.

There are threads in online forums where other people discuss being charged random amounts of money by gaming app, horoscope sites and more. We somehow get sucked into this vortex sometimes, through no fault of our own.

If you’re reading this, there’s a very good chance you’ve been directed here by a poorly trained mobile network operator.

The unfortunate thing is, we don’t even know how we can help you stop it. We can only advise that you contact your provider again.

But we can honestly say, it wasn’t us that billed you.

Festive Fundraising – SMS Campaigns for Christmas

Get to grips with Festive Fundraising with instaGiv

Charities Campaigning with Christmas Keywords

All charities know that the festive season is a mixed bag.

On the one hand, people can be inspired at Christmas to support charities and make larger donations.

On the other hand, people are rarely as strapped for cash as they are during the Christmas season. Competition will also heat up as every charity will be launching marketing campaigns pushing for donations.

People will also be bombarded with ads and sales and offers and discounts over the next few weeks. That’s why it’s more important than ever to find a good way to get your message across.

That’s why SMS Marketing is perfect for Christmas campaigns.

Festive Fundraising – Short and Sweet

Although people are willing to spend a long time watching TV adverts about Paddington and a Burglar (1 minute, 35 seconds!) and a Monster under the Bed (2m 11 secs!), the goodwill and the attention span of people will fade as they start to see ads everywhere.

That’s why an SMS message is the perfect method to grab the attention of supporters. You’re taking just a few seconds of their time to ask them to read just 160 characters and consider donating.

Even the busiest person will find time to check out your message, whereas they may not read a longer email.

Festive Fundraising – A Chance To Have Fun

Festive Fundraising Campaigns are a chance to have some fun

A Christmas campaign is a good opportunity to have a bit of fun with SMS keywords. Things like DONATE and SUPPORT are fine for the rest of the year, but at Christmas you need to spice things up a bit.

Some of the examples from our clients include Sense Scotland encouraging people to text RUDOLF to donate, while the Northern Ireland Hospice uses SANTAPAWS.

Festive Fundraising – Cost-Effective

As a keyword costs just £25 a month, SMS Marketing can be a great way to make the December budget go a little further. SMS campaigns are much less time-consuming and expensive than other campaigns, meaning you can use them to drum up support and focus more resources on other campaigns.


instaGiv is one of the UK’s leading software providers for the charity sector.

Working with over 300 UK registered charities, we use a range of tools to help charities collect donations, run competitions and more so that they can gather support for their cause.

This usually involves SMS tools. You’d be amazed at all the things we can do using just a humble text message.

Britney gets the importance of Festive Fundraising

Why not get in touch to get your Festive Fundraising sorted?

How instaGiv can Boost your Event Fundraising

Event Fundraising can really boost the cash you take in from your events

Special events are often one of the best ways for charities to raise funds.

Sorting out a fun day, or getting sponsored for a marathon can bring in a lot of cash.

However, with so many events on and so many calls for sponsorship from loads of worthy causes, it can be difficult to stand out from the crowd.

Create an Army of Supporters

Luckily instaGiv are here to help with our Event Fundraising service.

Event Fundraising means you can create an army of supporters who are all working together to raise funds for your charity.

With our help, you can easily raise the funds you’re aiming for. Then all you have to worry about for your marathon is getting the training and costume sorted.

Event Fundraising from instaGiv can really help with marathon fundraising

It works like this.

Charities rent a keyword (e.g. GIVE_H7Y5) from us, which allows supporters to donate.

It also acts as a tracking device that captures information about who is raising funds, when and how much.

For example, if a charity is doing a marathon to raise money for cancer research, they could rent the keyword CURE.

If they have 20 supports taking part, they each get their own code to keep track of how they’re doing, e.g. CURE_HY17.

No matter how many fundraiser codes are issued, all donations will be kept separate on their instaGiv platform in the campaigns area.

That means it is easy for supporters to gather funds through texts and the charity can also see who needs a little help with their fundraising efforts.

The Journey of an Event Fundraising SMS

Each year, we work with countless charities who love the ease of this product. It enables them to broaden their reach for their audience, support and ultimately achieve a higher return of support at the touch of a button. We can create up to 100,000 unique codes to assign to your supporters.

They also love that the charity receives 100% of the donations. And the fact that they can select flexible price points for donations, choosing an amount between £1-£5, or £10.

For more information on our Event Fundraising and other great services, get in touch via our website or call 0844 259 7000.