Tag Archives: charity fundraising

mobile fundraising

5 Features of InstaGiv Mobile Fundraising & Engagement

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This blog will give you an insight into some of the various tools and features available to charities who use InstaGiv as their mobile fundraising and engagement provider.

Customisable response messages

For any text code you have, anyone who engages with or texts a donation will receive a bounce-back response message instantly. This is fully customisable by the charity, which is the perfect opportunity to thank your supporters for their donation and also drive more direct traffic to your website or social channels by inserting a live URL. People love the likes of visuals and videos, why not have a link to a video illustrating how their donation helps?

Consent Feature

Gather opt-ins from your donors with ease, using InstaGivs fully compliant consent feature. There are two modes for you to choose from; implicit and explicit. With both, you capture their consent preference at the point of donation. Some clients use this on single giving campaigns and then use our bulk outbound SMS tool, send a text to all opt-ins to upgrade them to a monthly gift. All consent preferences are recorded and stored on your InstaGiv account, any changes to these and STOP requests are updated in real-time by our system.

Real-time reporting

Reporting is essential when monitoring and measuring the success of your fundraising efforts. We have full inbound reports for all campaign types to give you an accurate overview of the progression status of your active campaigns. Our clients have highly commended our regular giving reporting for the level of detail it provides such as; the monthly breakdown of signups, donations, skips and new subscribers, subscriber donations by month, stop/skip charts, monthly attrition, retention rates and much more.

Multiple price points

Each of your donation keywords will be given an assigned price point; this means your donors do not have to write the amount in their text, the simple type the keyword and send. The amount you have assigned to that keyword, will therefore then be deducted from their phone bill or phone credit. With that said, there is flexibility, so your donors can donate more should they wish to, in this instance, they will then have to put the amount in their text. I.e. GIVE £10

We can facilitate price points that range from £1 to £20.

Sub Keywords

Our sub keyword mechanism allows you to create multiple campaigns under the one keyword. This means you can have separate attacks on your InstaGiv account at no additional cost. For example; keyword GIVE, sub-campaigns:  GIVE ONE, GIVE TWO and so on. As long as you have a new word behind the initial keyword to differentiate between them. This means separate reporting and separate totals per sub-campaign.

For a free, live demo of our software platform, please get in touch as; help@instagiv.com.

Social media for charities

Charities and Social Media

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Almost all businesses, organisations, charities and not for profits have a social media presence, why is this? Well because the likes of Facebook has 2.3 billion users, meaning social media is one of the easiest and direct methods of promoting your cause and reaching out to your supporters.

It’s not that easy though, you need a following of supporters who are legitimately interested first, which can be somewhat difficult to build.

To enhance the engagement and conversation on your social channels, it may be a good idea to have cause-related content.

Content

Have content that encourages people to stop scrolling through their feed and stop at your post. Have something engaging, something that is eye-catching and encouraging people to comment or share, which is more likely to spark a discussion among your supporters.

Having content that drives engagement will also give your charity the opportunity to gain feedback, as many people tend to put their thoughts and opinions into the comments section below a post.

Credibility

Ensure your social profiles are credible, when someone visits your page for the first time, they are most likely going to form an opinion or thought instantly, first impressions are everything and all that! So, make sure you have got your page fully up to date, giving visitors an insight into the hard work you do to fight your cause. The use of visuals also ways work a treat – people love images and videos over long reams of paragraphs.

Increasing your Following

Everyone knows how difficult it is to increase your followers and supporters on social media. Engage in conversations and posts related to your cause or sector, this can be sort of like “online networking” as such.

Lastly and most importantly, promote, advertise and scream from the rooftops as much as possible. Try to get your cause into the limelight at every possible opportunity. Have your social icons on everything you do, all merchandise, email footers, advertising materials and so on.

There was a program on BBC 1 NI last night called “The Search”, it was actively advertised and promoted over social media the days leading up to it. The program was about missing people in Northern Ireland. This show zoomed in on the work carried out by the CRS – Community Rescue Service. A charity that is run entirely by volunteers. This was an eye-opener into the work that this cause and these people do, which is all voluntary.

It had encouraged me to donate as well as look into how I sign-up or help to be a part of their rescue team.

A lot can be done when actively promoting your cause as widely and as much as possible.

Check out our latest blog post on key dates for your diary, and you could use some of these in your upcoming social media strategy.

How Instagiv use marketing automation to grow their business

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We got loads of questions on how our platform actually works after we posted our ‘A Day in the life of Instagiv’ blog post last week. We thought we’d take you behind the scenes again and explain exactly how we help our 300 charity clients.

Marketing Automation

We use Zymplify’s Marketing Automation cloud-based platform for all our marketing needs.

Zymplify’s marketing automation platform help Instagiv run their business every day.

Their all-in-one dashboard helps us integrate and unify our brand, as well as re-purpose content across all our marketing channels.

We often are asked how we create our colourful, bright and attractive landing pages, web pop-ups and social schedules. The answer is, it is all through Zymplify.

Their content creator lets us use our brand colours and develop marketing materials that are synonymous with our brand.

Creating Content

Without this platform, we must say that we would be well and truly lost! We are also able to schedule social posts to go out across all of our social channels two/three times daily, we can upload and cleanse email lists, create specified email campaigns with landing pages as well as post-entry pages and autoresponders.

Zymplify’s Inbound Marketing area

Some other added benefits the software gives us include; the price, its simplicity and intuitiveness, the fact that it’s fully integrated, we can track our web visitors, build and develop our key personas and analyse our paid ads.

The opportunities are endless. In answer to all our inbound messages, we carry out everything we do on our website, social media, email and advertising through Zymplify.

Team Zymplify

We have a dedicated Client Success Executive called Gavin, he’s always at the other end of the phone should we need Team Zymplify to quickly put together a graphic, a designed guide or some tailored content.

Growing every day with marketing automation

Make sure and mention InstaGiv if you contact Zymplify! Check them out here. Leave us a comment below or contact us any time for more information or if you have any questions.

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