Almost all businesses, organisations, charities and not for profits have a social media presence, why is this? Well because the likes of Facebook has 2.3 billion users, meaning social media is one of the easiest and direct methods of promoting your cause and reaching out to your supporters.
It’s not that easy though, you need a following of supporters who are legitimately interested first, which can be somewhat difficult to build.
To enhance the engagement and conversation on your social channels, it may be a good idea to have cause-related content.
Content
Have content that encourages people to stop scrolling through their feed and stop at your post. Have something engaging, something that is eye-catching and encouraging people to comment or share, which is more likely to spark a discussion among your supporters.
Having content that drives engagement will also give your charity the opportunity to gain feedback, as many people tend to put their thoughts and opinions into the comments section below a post.
Credibility
Ensure your social profiles are credible, when someone visits your page for the first time, they are most likely going to form an opinion or thought instantly, first impressions are everything and all that! So, make sure you have got your page fully up to date, giving visitors an insight into the hard work you do to fight your cause. The use of visuals also ways work a treat – people love images and videos over long reams of paragraphs.
Increasing your Following
Everyone knows how difficult it is to increase your followers and supporters on social media. Engage in conversations and posts related to your cause or sector, this can be sort of like “online networking” as such.
Lastly and most importantly, promote, advertise and scream from the rooftops as much as possible. Try to get your cause into the limelight at every possible opportunity. Have your social icons on everything you do, all merchandise, email footers, advertising materials and so on.
There was a program on BBC 1 NI last night called “The Search”, it was actively advertised and promoted over social media the days leading up to it. The program was about missing people in Northern Ireland. This show zoomed in on the work carried out by the CRS – Community Rescue Service. A charity that is run entirely by volunteers. This was an eye-opener into the work that this cause and these people do, which is all voluntary.
It had encouraged me to donate as well as look into how I sign-up or help to be a part of their rescue team.
A lot can be done when actively promoting your cause as widely and as much as possible.
Check out our latest blog post on key dates for your diary, and you could use some of these in your upcoming social media strategy.
