Regular giving, also known as monthly giving, holds several benefits for any charity.
To begin; we often get asked how our charity clients can upgrade their single donors to a monthly giving subscription? There are many ways you can do this; however, our most recommended and successful is by using our outbound SMS tool.
How can my charity qualify?
To qualify to be able to send your single donors an outbound SMS up upgrade them to a monthly gift, you must have first enabled our consent feature on your initial campaign. Our consent feature allows you to explicitly gather opt-ins and consent records from your donors, allowing you to use their mobile number for future marketing & communication.
From this, you can extract all opt-in mobile numbers, create a recipient list and send them a message asking them to reply to subscribe to a monthly gift of say; £3 per month to your cause.
All recipients who reply will then get an SMS in response to acknowledge their new subscription. Every month after that they will get a reminder SMS with the option to SKIP or STOP that month’s payment.
Your charity can fully customise all of these messages that go out to your subscribers so you can make them that little bit more personal. Some of our clients add live URLs to either their social channels, websites, videos or infographics to help drive more traffic to those direct channels.
The reporting side of things of regular giving is a different topic; it is up there with one of our main USPs due to the final detail it gives.
Contact us for more information on our entire regular giving package.
Creating relationships and maintaining donor and supporter communication is essential for charities. You want to build a solid, credible supporter base. The best way to keep them in the loop is to have a strong communication process in place.
Why is this important?
Your supporters like to know that they are appreciated. After events, big campaigns or any other charity happenings involving your volunteers, donors and supporters, follow up with them either via SMS or life the telephone to show your thanks. This way, they will know that their efforts are being recognised.
To show how their money has helped
Follow up with your single or regular donors to show how their generous donations have helped your cause. You should always be transparent when it comes to your donations. People like to know that their charitable donations are going to good use. Make it clear where the donations go, and it may also help with donor retention.
To keep people up to date with your cause
People like to know the progress of the cause that you are fighting, especially if it is something that is close to their heart. Maintain communication and tell your supporters a story, show them what your next campaign is going to be and give them an insight into the positive work that you are doing. People like to see active charities continually working towards something better.
If you have a donor base who give to your charity on a one-off basis, by maintaining communication and keeping them in “the know”, may help you upgrade them to perhaps a regular gift. By showing recognition and engaging with your supporters either directly or indirectly, will always have its benefits.
We hope you enjoyed this week’s blog post. If you have any thoughts on what you’d like us to talk more about in our blog, we’d love to hear from you. Alternatively, if you have any questions about this week’s post, get in touch today. Reach out to us at firstname.lastname@example.org.
The New Year marks the beginning of all the national awareness days again. There are so many awareness days now that there is probably one to cover the majority of causes throughout the UK.
Does your charity make the most of upcoming awareness days that relate to your cause?
When planning your fundraising and upcoming campaigns, it may be beneficial to keep some of these days in mind. This is a great idea when you are launching a new campaign. You could tactfully plan to launch your campaign on a day that coincides with a national day of awareness to maximise your engagement rates.
There are too many to list, in fact, there are hundreds if not thousands. However, I have listed below some useful articles listing most of the UK’s awareness days. It might be a good idea to keep a note of some in your calendar.
There’s no time like the present – Dry January is currently happening as we speak. This lasts the entire month and is to promote a healthier you for the New Year by cutting out alcohol. Why not incorporate this into your fundraising? Encourage your supporters to donate to your cause as they save some funds by participating in Dry January.
Also in January; National Obesity Awareness Week and Cervical Cancer Prevention Week.
Throughout the Spring of this year we have seen awareness days for; World Cancer Day, Time to Talk, Eating Disorders Awareness week, No Smoking Day, Walk to Work Day, World Health Day, World Autism Month, Mental Health Awareness Week, National Human Trafficking week and Red Nose Day.
These are just to name a few, to help you and your charity begin your preparations for your Awareness Day Fundraising.
The URLs below outline the awareness days, weeks and months for the remainder of 2019, check them out to get yourself involved.
Gift Aid gives charities the opportunity to get an additional 25% for each £1 donated by their supporters.
Traditionally, declarations were collected via forms, with quite a lot of paperwork involved. Nowadays, it is friction-less, efficient and with a much faster turnaround.
Gift Ait is one of the most important tax reliefs for charities and it’s worth over £1.2 million to the charity sector every year, according to HMRC.
Are you promoting your donors?
Research from HMRC shows that people respond the most when they are prompted to include Gift Aid in their donation. They also responded well when they are told exactly how much was claimed the year previous and what the money went to.
You must be transparent with your donors and tell them exactly how this money is spent. Explain what more could be done if everyone claimed it on their donations.
You also need to ensure your volunteers, and supporters fully understand what the Gift Aid system is and the benefits of it. HMRC have also stated that people who understand Gift Aid are more likely to claim it when donating.
Make the right claims
Education is so important when it comes to Gift Aid. You want to make sure your employees or volunteers are explaining it fully to your donors and supporters in order to eliminate any flawed claims. It is estimated that around £45 million is made in mistaken claims every year – more than £15 million lost due to fraud.
To ensure you are keeping on top of all your donations, regular audits and internal checks are the best practice. You should also contact long-standing donors who claim gift Aid to ensure they are still paying tax.
How can InstaGiv help you?
We have modernised the way you manage your Gift Aid from your supporters, by solely capturing it with SMS. This integrated system is completely automated, that reports in a user-friendly manner to successfully make your Gift Aid claim with HMRC.
There are two ways to capture it, via SMS or via a web form. You can select which one you prefer in the setup of your campaign in the overview area.
For both methods, the Gift Aid ask is sent via SMS at a delay after the supporter receives their thank your response message. Supporters reply to the text with their details, and for the web form method, supporters click the URL and complete the form.
The Gift Aid ask is sent out at a delay, for example, 5 minutes after your donors receive the thank-you response message. Gift Aid can be claimed on future donations and those made in the past four years.
Addresses are captured and stored in a dedicated area of your InstaGiv dashboard, where you can easily download all declarations, in preparations for processing.
Our form has been approved by the HMRC and is fully compliant. Both the form and the SMS capture all details needed and has the appropriate legal terminology.
Book a demo today
To find out more, request a demo or a call-back today. One of our friendly team members will go over everything in more detail with you.
Alternatively, for more information on this additional guidance on licencing, please contact us at any time on 028 7087 8220 or email us at email@example.com.
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