Tag Archives: charities

Why are charities using text-to-donate?

I am sure you often wonder when you’re working within your charity or fundraising role, what is the best way to go with your next campaigns? Or why are charities starting to use SMS donations more and more now?

We have put together a few of our main thoughts as to why charities may choose text-giving over other methods, or else to add to their list of donation collection methods.

User-friendly

Our first thought is that text-to-give is incredibly user-friendly. There are no forms, fuss or verification checks required. The donor simply texts their chosen charities “keyword” to the 5 digit shortcodes and a donation is made.

People don’t often like to partake in anything that takes up too much of their time or requires long-haul forms. It is also user-friendly for the charity. Text campaigns can be created and inactivated in a matter of minutes. This helps to reach deadlines that little bit easier.

Quick and Easy

SMS Giving is also quick and easy to do. It takes around 60 seconds or less to send a donation by text. If someone wanted to give a charitable donation without much effort – SMS is the answer.

Most people within the UK today either own or have access to a mobile phone, therefore, it is one of the most effective ways to make a donation. If you are at an event with no change in your pocket, no problem – you probably will most likely have your phone with you so the donation can be made easily through your phone. Donations can be as little as £1 too.

Detailed reporting on progress

Reporting is so important when it comes to SMS fundraising, you need to be able to monitor the progress and measure the success of your campaigns.

Mobile Fundraising and Engagement with InstaGiv has a realm of various reporting functions from your inbound campaign report, consent and opt-in report, Gift Aid collection report and much more.

Our regular giving reporting displays everything from the number of subscriptions per month, number of new sign-ups, gross donations per donation, number of skips and stops, retention percentages and much more. This is essential and is readily available with InstaGiv campaigns.

These are just to name a few; the reasons are endless as to why charities continue to choose SMS giving as part of their fundraising efforts. Other thoughts we had include:

  • It’s cost-effective
  • Has a fast turnaround
  • Works in real time
  • It can be accessed 24/7 among lots of other benefits

We hope you enjoyed this week’s blog if you have any thoughts you would like us to focus on we would be happy to hear them. Reach out to us at help@instagiv.com.

More from instaGiv

Top Tips for your SMS Campaigns

Charities and Social Media

The Growth of SMS 

 

Social media for charities

Charities and Social Media

Almost all businesses, organisations, charities and not for profits have a social media presence, why is this? Well because the likes of Facebook has 2.3 billion users, meaning social media is one of the easiest and direct methods of promoting your cause and reaching out to your supporters.

It’s not that easy though, you need a following of supporters who are legitimately interested first, which can be somewhat difficult to build.

To enhance the engagement and conversation on your social channels, it may be a good idea to have cause-related content.

Content

Have content that encourages people to stop scrolling through their feed and stop at your post. Have something engaging, something that is eye-catching and encouraging people to comment or share, which is more likely to spark a discussion among your supporters.

Having content that drives engagement will also give your charity the opportunity to gain feedback, as many people tend to put their thoughts and opinions into the comments section below a post.

Credibility

Ensure your social profiles are credible, when someone visits your page for the first time, they are most likely going to form an opinion or thought instantly, first impressions are everything and all that! So, make sure you have got your page fully up to date, giving visitors an insight into the hard work you do to fight your cause. The use of visuals also ways work a treat – people love images and videos over long reams of paragraphs.

Increasing your Following

Everyone knows how difficult it is to increase your followers and supporters on social media. Engage in conversations and posts related to your cause or sector, this can be sort of like “online networking” as such.

Lastly and most importantly, promote, advertise and scream from the rooftops as much as possible. Try to get your cause into the limelight at every possible opportunity. Have your social icons on everything you do, all merchandise, email footers, advertising materials and so on.

There was a program on BBC 1 NI last night called “The Search”, it was actively advertised and promoted over social media the days leading up to it. The program was about missing people in Northern Ireland. This show zoomed in on the work carried out by the CRS – Community Rescue Service. A charity that is run entirely by volunteers. This was an eye-opener into the work that this cause and these people do, which is all voluntary.

It had encouraged me to donate as well as look into how I sign-up or help to be a part of their rescue team.

A lot can be done when actively promoting your cause as widely and as much as possible.

Check out our latest blog post on key dates for your diary, and you could use some of these in your upcoming social media strategy.

8 sleeps until Christmas

17th of December – how has that happened already?

How has Christmas came around so quickly?
How has Christmas come around so quickly?

This year has flown in for us but then again, time does fly when you are kept busy. We are beyond delighted to see the success of our client’s festive Christmas campaigns for this year and they’re not over yet.

This time of year brings out the generosity in many people. According to the Charities Aid Foundations Annual Giving Report for 2018, November and December are the two peak months each year for charity giving.

People are more generous in November and December

This shouldn’t come as a shock as these months have Movember, Giving Tuesday and countless Christmas appeals. This year, we saw a rise in the number of campaigns being created by our clients in preparation for Giving Tuesday and in addition to that, there have been over 200 Christmas keywords requested in recent weeks.

Almost every type of our SMS fundraising range being used this season from Single Giving, Raffles, Lotteries, Competitions, Event type, Outbound SMS and Registration campaigns.

CAFs giving report also illustrates the different age groups and how often they tend to give to charitable causes. This is a great starting point when going into the year with fresh fundraising and campaign ideas as it allows you to aim to provide each of your demographics with the different ways to give that suit them best. See the end of this article for the link to the full report.

With just over one week to go, we would like to wish everyone the best of luck with their remaining fundraising campaigns. We can’t wait to hear how you all got on with your fundraising efforts.

Happy Christmas from instaGiv

From all of us here at instaGiv, we hope you have a Merry Christmas and a Happy New Year. If you need any help or assistance over the festive period with your fundraising campaign or would like to set up a last-minute fundraiser contact us on help@instagiv.com.

Instagiv
Instagiv
Short code

The Benefits of using Dedicated Short Codes

Short code
Short code

Dedicated short codes are still an incredibly useful tool to raise money for charity. Over half of all worldwide online traffic was generated through mobile phones in 2018. As well as that, over 92% of people in the UK have mobile phones. Because of this, we’re pretty sure SMS marketing is still a really effective way to reach out to people in a personal way.

Wealth of benefits

There is a wealth of benefits that come with SMS marketing. One of those is the use of dedicated shortcodes. Shortcodes are an easy and efficient way to boost donations for any charity. They are short, snappy and are easy to remember. Let’s look at some of the benefits in greater detail…

  1. The 70### shortcode is dedicated to your charity. It’s the shortcode your supporters will associate with you and your cause. When someone sees or hear it, they will know it’s in relation to your charity as no other InstaGiv clients get used of it.
  2. Unlimited keywords. You pay a monthly fee for the ownership of your dedicated short code and with that, you can use our unlimited keywords allowing you to create multiple campaigns at no additional cost.
  3. You can use any of our products alongside your dedicated shortcode. These include; Single Giving, Regular Giving, Registration, Event, Address Capture and our outbound SMS tool.
  4. Having the flexibility of having unlimited campaigns on your dedicated code opens an umbrella of opportunities. You can create and launch as many new text-to-give campaigns as you want to at no additional cost. In turn, you’re helping to increase SMS income and raise further cause awareness.
  5. When using a dedicated short code, you do not have to wait for approval from our end or have to check a keywords availability. It’s your shortcode, so you can create and have access to new campaigns instantly.
  6. Not to mention all clients get full use of our Mobile Fundraising and Engagement platform at no extra cost. Here you can customise the thank-you response message sent to donors, add Gift Aid to your campaigns, send response/donation/address request outbound texts, add consent to your campaigns to gather opt-ins, view totals and inbound reporting in real time and much more.

Find out more information

If you would like to find out any more information on shortcodes, a member of our team would be happy to talk things through with you. Fill in the form on our contact page and we will be in touch as soon as possible.

Alternatively, please contact us directly at any time on 028 7087 8220 or email us at help@instagiv.com.

 

Instagiv
Instagiv

Exciting News: Raffles and Lotteries now available with InstaGiv

We have some exciting news to announce from InstaGiv HQ. We have been working very hard developing our new raffles and lotteries via SMS service. We’ll be launching the amazing new feature very soon.

Following pressure from the Charity Sector and AIME networks, they have introduced a new range of shortcodes. Along with the approval of HMRC, these shortcodes (72xxx) will allow SMS entries for society lotteries and raffles to be vat exempt.

Raffles and lotteries with InstaGiv

What will raffles and lotteries with InstaGiv mean?

Do you hold a weekly lottery for your charity? Why not use SMS as your donation collection mechanism. We will collect consent, postal addresses and donations – all you have to do is issue the tickets.

We’ll do all the hard work for you. InstaGiv will collect entries and payments via SMS. This will be done in the same way that donations are currently collected on the 70xxx shortcode range.

In addition, we can collect confirmation of eligibility and the player’s address. This will make it easy for the charity (or ELM) to issue each entrant with their lottery ticket and maintain compliance.

All data will be recorded and stored on your InstaGiv dashboard. This will allow you to easily download, pass the data to an ELM or integrate with your current lottery management system. InstaGiv is one of the UK’s leading providers of mobile and digital fundraising solutions. We currently work with over 500 UK charities and we cannot wait for our clients to use this exciting new feature.

How do raffles and lotteries work?

Society lotteries and raffles via SMS work like sending a donation by text, the individual enters the lottery or raffle by texting a keyword to a 72XXX approved shortcode. The five-digit society lottery shortcodes will be used to take payments from mobile phone accounts to pay for Society Lottery or Raffle tickets. We have developed a fully compliant SMS flow to capture all the information required about the supporter.

Raffles and Lotteries with InstaGiv

This is an exciting new development for the charity sector! In the run-up to Christmas, where you can do prize giveaways and collect donations for each entry into your draws, we think it would be a great asset.

For more information on this additional guidance on licencing, please contact us at any time on 028 7087 8220 or help@instagiv.com

A day in the life of InstaGiv

Hi everyone, my name is Caitriona and I’m the Customer Service Manager here at Instagiv. As our blog grows, more and more people are tuning in to hear what we have to say. We thought it’d be fun to show you what exactly happens at Instagiv HQ. We often get questions like ‘What exactly does Instagiv do’ so we thought we’d show you exactly what we do.

What a gorgeous view we have from our offices.

8:30 am

Our office doesn’t open until 9, but I like to get in early and get myself organised with a cup of tea before I sit down to catch up on emails. Our office is situated in a lovely seaside town called Portstewart on the North Coast of Ireland. The area is pretty picturesque and the office is along the promenade. There are a number of gorgeous coffee shops, so if I’m feeling lazy I’ll get a takeout coffee as a treat.

The atmosphere every day at InstaGiv HQ is all things fundraising, engagement, charities, SMS giving, and the list goes on, so we have a lot to get done every day.

Our team are always busy looking after all aspects of the business with the most important focus being customer care.

Arriving at InstaGiv HQ bright and early.

10 am

After I catch up on emails and client queries, we have a team catch up once a week to make sure everyone is on the same page.

The amazing view from our wonderful conference room makes our team meetings so much better. The meetings are normally informal because we have a talented team of people who really work well together. However, when the whiteboard is in use, we know things mean business! That’s me telling the team about all the innovative and exciting up-coming projects that we have planned in the coming months -watch this space.

Some of the InstaGiv team catching up and chatting about new marketing materials.

11:30 am

After a team catch-up, I’ll normally have a few calls scheduled for the rest of the morning. You’ll often find our Customer Service team with their head-sets on training new charities, onboarding clients, carrying out platform demos or holding weekly webinars with our existing clients.

Our team in Customer Service will tell you that that no two days are the same because we treat our clients as individuals and look at their specific needs, goals and requirements and create campaigns to suit their fundraising projects.

1 pm

It’s lunch time. Thankfully, we have a great office with loads of space to enjoy a relaxing lunch time. If I don’t go out for lunch, or take a walk along the beautiful promenade, you’ll find me in our ‘greenhouse’ playing a game of pool or catching up with work friends.

2:30 pm

It was a great idea for management to move our Finance office to the ground floor as I often liaise with our in-house accountant, Angela, with regards to client accounts. We work well as a team and have no issues in getting the job done! We’re in deep discussion here, making our way through our daily to-do list. One is for sure, our clients are never waiting for their out-payments.

Me and Angela chatting all things finance.

4 pm 

We have a development team who work tirelessly developing our platform. Without these guys, we would all well and truly be lost.

Not only did they build our wonderful platforms, but they work every day in continuous improvement, making it better and better each day in meeting the needs of our ever-growing customer base.

I normally have something for them to do, so I’ll go upstairs for a quick catch-up, and normally stay for a quick cup of tea too.

The Instagiv development team
One of our development team working hard on the Instagiv platform.

4:45 pm

Our office closes at 5 pm, so before we lock up for the day I like to do a quick re-cap of what I’ve done and what I need to do tomorrow. Everyday is different here and that’s why I love my job. We have between 200-300 clients to look after every day, so we always have plenty to do.

 

If you’d like to find out more about InstaGiv and what we can do for your charity, check out our services page here.

If you would like to take a tour of the platform, I can give you a personalised demo whenever a time is convenient for you. Fill in your details in the contact us page.

June Newsletter: Another fantastic month for Instagiv

Welcome to the June newsletter, we have loads of exciting news to tell you! June was, yet again, another fantastic month for Instagiv and all of our charities. We have continued to grow and help our them raise an amazing amount of money for some of the UK’s best charities.

We’re delighted to say we welcomed 9 new charity clients in the last 30 days. We cannot wait to see them grow and use our services and software to raise lots of much-needed funds.

Unfortunately, we only have one more month of the Summer left to enjoy. Have you been using the sunshine to your advantage for summer fundraising events? If not, you still have time. Why not organise a local coffee morning or a sponsored walk? Check out our summer fundraising ideas here.

How much did we raise?

June 2018

We have consistently seen the number of outbound texts climb above 200,000 which is amazing! This is through our outbound SMS tool, which is something we would heavily encourage all clients to use. It has various different options and charities can send outbound texts such as donation requests, response requests, address requests or just standard text messages. Outbound SMS and Single Giving were our most popular products in June.

Don’t understand our latest stats? Let us explain:

Amount raised – £62607

This is the amount raised by all of our clients through SMS fundraising in the month of June

Number of inbound texts – 42243

this is the number of messages sent from the public (supporters) to our charity clients making a donation.

 Number of outbound texts – 204771

This amount is massive. This is the number of texts sent out from the InstaGiv platform from our clients to their supporters.

 

Quarterly meeting

We had our quarterly meeting last week, where we looked at Instagiv’s performance over the last 6 months and what we hope to achieve in the coming months. We are so proud to announce that Instagiv is growing rapidly every day, and we cannot wait to see where it will go in 2019. We also have some exciting news to share with you all in the next few months.

Since Instagiv started in 2010, we have helped over 300 charity clients raise over £7 million for great causes all over the UK.

June statistics
Quarterly meeting

Why Instagiv?

Instagiv works with over 300 organisations as one of the UK’s leading software providers for the charity sector.

We help them develop their engagement with their supporters and raise as much money as possible for their cause. Our range of tools – like the ability to run competitions, register supporters for events and more – means there are always new ways available to boost donations.

Benefits of SMS Giving for the Charity and the Donor

text to donate
Text to donate

Raising donations by text holds many advantages for both the charity and the donor. Below is only some of the benefits, we like to keep it short and sweet!

Fast and efficient way to collect donations

In less than a minute, your donors can quickly text your keyword to its assigned short code to donate. With InstaGiv, there is no fuss with the donor having to write the donation amount in their message as we have a default price point mechanism. An example of the donor journey would be; Text GIVE (Keyword) to 70XXX (short code) to donate £3 (default price point).

Real Time Reporting
Every client, regardless of how big or small your charity is, gets full use of our online mobile fundraising platform and dashboard. Here, you can view all of your active text-to-donate campaigns, make any necessary changes such as; editing the response message sent to donors, adding Gift Aid to your campaign, enabling Consent and much more. Our platform works in real time, so you can log in at any time and view the success of your campaigns as well as access all inbound campaign reports with our full data ownership functionality.

You have a variety of options
We have various different SMS services to offer our charity clients. You can make use of Single Giving, Regular Giving, Competitions via SMS, Event Fundraising, our outbound SMS tool, Registration via SMS and Address Collection. As well as that, we have many additional features that you can add to you campaign if you wish which includes; channels, Gift Aid, additional response messages and consent. The opportunities are endless with InstaGiv and a big bonus point is that it is cost effective with no yearlong contracts or anything.

Benefits to the Donor
They can donate quickly with minimal effort or fuss. They do not have to lift money from the bank machine, fill out any forms or give debit/credit card details. They simply text your keyword to a short code, and a donation is made. The donation is taken from the donor’s phone bill or mobile credit which is user friendly and effective. This technology enables the supporters of your charity to give at any time, from anywhere.

Text is Simple
Almost 100% of the UK population either own a mobile phone or are familiar with sending a text message. It is not something they need to learn how to use, they can give very easily via a convenient method to them.

GDPR
Our mobile fundraising software is GDPR friendly and is mobile regulatory compliant. Your donors do not need to worry about their mobile number being used without consent, we have a new consent feature which allows you to collect permission from your mobile donors to use their mobile number for future communication. This feature records all opt in and opt outs as well as having many other methods to make your donors feel safe with SMS donations such as texting; STOP and NOINFO to ensure they are not being marketed to.

The above is only to include a few, there is so much to learn with SMS giving and so many benefits to all parties involved. For a copy of any of our e-brochures, contact 028 7087 8220 or help@instagiv.com at any time.

The benefits of real-time reporting

real-time reporting
Instagiv’s Dashboard will allow you yo view your totals in real time

Real-time reporting is critical for any kind of marketing or fundraising campaign, but more important than ever when you are dealing with money and donations.

Why is it so important?

You need to ensure you are fully up-to-date with your figures and how effectively the donations are coming in. Regular monitoring of your fundraising campaign will allow for adjustment if you need to respond or react to any important changes. Real-time reporting is an essential part of any effective fundraising campaign.

Real-time monitoring also allows you to post exciting content across your social media platforms. To build momentum across your social media platforms, it’s great to tell your audience exactly how much has been with raised since the campaign has started. Keep your followers engaged with regular updates about the total amount raised and where this money will go to.

Instagiv & Real-time reporting

With Instagiv, the campaigns on your dashboard will update in real-time. This means that everything you can see exactly how successful your fundraising efforts have been.

If you have your unique text code advertised at an event, you can have your Instagiv dashboard open on your phone and simply refresh to see your donation totals. You’ll never have to wait hours for totals to load, and because our platform is mobile-friendly, you’ll be able to check your donations wherever you are in the world.

We can even tell you some clever analytics, in our overview area of the platform. You will be able to see the exact number of inbound texts your campaign has received, as well as totals raised, rather than flicking through different screens.

Facts & Figures

By checking statistics and totals in real-time, you can effectively measure the success of your campaign and see it’s strengths and weaknesses in one easy-to-use dashboard. If you see your latest campaign gaining momentum, you can quickly adjust it by adding Gift Aid, or changing the price point at any time.

Check out our new content

We have recently updated all of our product brochures which are packed with great content and information on the following Instagiv services:

  • Single Giving
  • Regular Giving
  • Competitions via SMS
  • Event Fundraising
  • Registration Keywords
  • Address Collection
  • Consent via SMS
  • Gift Aid

Contact a member of our friendly team today for your free copy. Email us at help@instagiv.com or call 028 7087 8220.

 

Why you Should Use our Mobile Look-up Tool

With InstaGiv, it is not just text donations and that’s it; we have so much more to offer our clients including Mobile Lookup.

We have a mobile fundraising and engagement platform with various tools and feature to help improve your SMS donation journey and aid the success of your campaigns.

One of our popular tools is Mobile Lookup. Our platform records the full history trail of each mobile number who engages or donates to your campaigns with InstaGiv. Mobile Lookup has proved to be very beneficial when you have incoming calls or queries from your donors.

People may ask if their donation has went through successfully, if you can tell them the date of their last regular gift, if their supporter text has been received and so on.

Rather than you sift through hundreds of texts on your inbound report, you can easily ask the individual for their mobile number and type it into the Mobile Lookup tool. All of their interactions will be displayed in a table form with details including, dates, times, donation amounts, inbound texts, outbound texts and much more. This report is fully downloadable and is a great tool to have a hand as well as its effectiveness.

Below is an example of Mobile Lookup:

Mobile lookup
Mobile Lookup

 

We have also recently updated all of our product brochures, these are filled with info-graphics and are available for services such as; #Single Giving, Regular Giving, Competitions via SMS, Event Fundraising, Registration Keywords, Address Collection, Consent via SMS and Gift Aid.

Contact a member of our team today for your free copy; help@instagiv.com or call 028 7087 8220.