Regular Giving with InstaGiv Explained
Regular Giving Reporting – What Stats are Provided?
To track any giving campaign especially a recurring gift campaign, the most beneficial statistics include your monthly sign-ups against the stop rate, average monthly payment, number of skips and lastly the number of continuous donations.
Our monthly giving campaigns provide a wide range of inbound reporting to allow a very detailed insight into the progress and success of your SMS monthly fundraising.
The data includes a number of files to include statistical data on; inbound SMS, response reports, monthly charts and regular donors.
View donations and/or SMS responses received from your supporters, optionally segregated by channel numbers. Additional information is also provided such as donation subscription rates and external data forwarding results.
On each file there are various columns that you can add to your report to include, date and time of each donation, donor mobile number, payment number, SMS ID, marketing channel number, full message details, campaign details, type i.e. PSMS, SKIP or STOP, custom reference and much more.
This reporting function also gives a brief overview providing information on campaign duration, total SMS received, total unique mobile numbers and amount raised thus far.
Campaign reporting is so important as it allows the charity to measure campaign performance against campaign goals, allows you to easily pin point where changes can be made and also see what is working best, along with many other important factors.
Secondly, your regular donors report provides full donor data on each individual regular subscriber to your monthly campaign. For example; total signups, total number of subscribers, total skips, total stops, the average amount donated per subscriber, the dates that each donor subscribed on, how long each donor has been subscribed for, the total that each donor has given to date., subscription ID and much more.
What is the importance of all this? Having the ability to measure and report on your fundraising campaigns is essential and extremely useful when analysing the performance and successfulness.
You can monitor the marketing channels you have used to advertise and market your text campaign, this will show you which channel is reaching the biggest audience and drawing in the most donations.
Lastly, the final regular giving report page allows you to visualise via graphs, charts and tables, your full donor data displaying statistics on the monthly breakdown, subscriber donations and gross sign-ups, donations by time/amount, donations by date/amount. The average stops, skips, donor activity stats by monthly attrition and cumulative retention.
All of the above will allow fundraisers to compare and contrast their campaign data alongside their predictions, goals and objectives. Our platform works in real time so any changes to a live campaign will be in effective immediately.
For more information, email firstname.lastname@example.org