Why is Donor Engagement Important?
Creating relationships and maintaining donor and supporter communication is essential for charities. You want to build a solid credible supporter base and the best way to keep them in the loop, is to have a strong communication process in place.
Why is this important?
Appreciation – Your supporters like to know that they are appreciated. After events, big campaigns or any other charity happenings involving your volunteers, donors and supporters, follow up with them either via SMS, phone call or another means of communication to show your thanks. This way, they will know that their efforts have been recognised.
To show how their money has helped – Follow up with your single or regular donors to show how their generous donations have helped your cause. Either via visuals or via text content, it is always a good idea to illustrate to those people who donate to your charity how their donation has helped and what it has gone towards. People like to know that their charitable donations are going to good use, communicate this to them as it may also help with donor retention.
To keep people up to date with your cause – People like to know the progress of the cause that you are fighting, especially if it is something that is close to their heart. Maintain communication and tell your supporters a story, show them what your next campaign is going to be and give them an insight into the positive work that you are doing. People like to see active charities continually working towards something better.
Repeat donations – If you have a donor base who give to your charity on a one-off basis, maintaining communication and keeping them in “the know” may help you upgrade them to a regular donation. Showing recognition and engaging with your supporters, either directly or indirectly, will always have its benefits.
To learn about our mobile engagement tools contact us at firstname.lastname@example.org