July 2018 Newsletter: Another fantastic month of fundraising
Hi everyone and welcome to InstaGiv’s July Newsletter. We have had another fantastic month of fundraising. InstaGiv is thrilled with the amount of money our charity clients have raised. We now have over 300 charity clients that use our services every day to raise vital funds for charities across the UK. We’re really excited to see how much more they can raise in the run up to Christmas.
We saw 115,785 inbound texts being sent throughout the month and 509,441 outbound texts. This effort saw an incredible £610,778 raised in July – I’m sure you’ll agree that this is a phenomonal effort. Well done to all our charity clients!
As many of you know, Single Giving is our one-off donations service. This is where your supporters can send a donation to your charity using your chosen text code from us. Our monthly subscriptions are easy, efficient and frictionless for both the donor and the charity.
One of our amazing clients, British Red Cross, use InstaGiv to process single donations via SMS. Supporters text a keyword to donate a specified amount. This has worked really well in emergency fundraising as it’s simple and immediate for both the supporter and the charity.
Another fantastic example of the Single Giving feature is the Ice Bucket Challenge. The famous fundraiser raised over £4.5 million in a matter of days. With our Single Giving product and the use of social media, the sky is the limit with any of your future charity campaigns.
Our charity clients just have to log on to the system, set a donation value and customise the messaging. You can send a unique and engaging message out to your supporters when asking them to donate. InstaGiv’s platform eliminates unnecessary time as your own dashboard will be updated in real time.
Competitions via SMS
Our second most popular product was our Competitions via SMS. This feature has really taken off in recent months with more and more charity clients getting involved with competitions, collecting entries and offering voluntary donations. Its simple and effective and InstaGiv make it really easy for you to do.
Inspire your supporters to enter a Competition via SMS to win a prize. We understand that fundraising has been modernised, so we have developed this unique and effective function on the software platform. This mechanism will allow your supporters to text to enter and give a voluntary donation also.
Let me briefly explains what the entire process looks like. A supporter can enter the competition by answering a question with either A, B or C with the keyword i.e. WIN C.
In both instances, a supporter is given the option to cancel their donation to the charity within a scheduled time frame as the donation is voluntary. You can also activate our ‘Pick a Winner’ mechanism that automatically generates 3 random entrants to be your winner of the competition. Whether you are announcing it over the radio or online, you can see within seconds who has entered via our online reporting tool. Introduce this product into your next marketing strategy on social media and watch your followers grow, tag their friends and aim to win the prize on offer.
Instagiv works with over 300 organisations as one of the UK’s leading software providers for the charity sector.
We help them develop their engagement with their supporters and raise as much money as possible for their cause. Our range of tools – like the ability to run competitions, register supporters for events and more – means there are always new ways available to boost donations.