How can you optimise your Giving Tuesday fundraising campaign?
#GivingTuesday is one of the biggest days of the year for the charity sector worldwide, and this year it’s taking place on Tuesday 1st December. Giving Tuesday presents an opportunity for charities to increase donations, engage with supporters, raise awareness of their services and focus attention on campaigns.
This year has been tough on fundraising, with people in harder financial situations. However, it has also been a year that has increased the need for many charities’ services, and a year that has seen people coming together to care for each other and support important causes.
So how can you make sure you are making the most of the day?
- Get your message out there – Promote your campaign via various channels such as social media, TV adverts, billboards, your website, newspaper and radio. SMS giving keywords are easy to advertise, and supporters can donate anytime anywhere.
- Use your influencers – Do you have a celebrity spokesperson? Now is a great time to get them to promote your charity and the important work you do.
- Corporate partnerships – Engage with your corporate partners to run fundraising campaigns around Giving Tuesday. There’s lots of ways they can get involved, from gamification to competitions. They can also help you spread your message to their employees and customers.
- Launch your Christmas campaign – Launch your Christmas campaign on Giving Tuesday to gain attention and momentum early on.
- Make it tangible – Connecting your campaign to something tangible can make it feel more real to supporters as they can envision the impact they are having. Let supporters know what different donation amounts could fund or set a target for them to help you reach.
- Show how you’re helping – Promote case studies that show supporters the work you have done in the past. This helps supporters feel emotionally invested and engages them with your work long term.
- Thank your supporters – Make sure you thank supporters for their money, time or any other support they have provided to maintain engagement with them. Outbound SMS is a great way to cut through email competition and increase the chance of your message being read.
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