How can our charity use Regular Giving?
Regular giving, also known as monthly giving, holds several benefits for any charity.
To begin; we often get asked how our charity clients can upgrade their single donors to a monthly giving subscription? There are many ways you can do this; however, our most recommended and successful is by using our outbound SMS tool.
How can my charity qualify?
To qualify to be able to send your single donors an outbound SMS up upgrade them to a monthly gift, you must have first enabled our consent feature on your initial campaign. Our consent feature allows you to explicitly gather opt-ins and consent records from your donors, allowing you to use their mobile number for future marketing & communication.
From this, you can extract all opt-in mobile numbers, create a recipient list and send them a message asking them to reply to subscribe to a monthly gift of say; £3 per month to your cause.
All recipients who reply will then get an SMS in response to acknowledge their new subscription. Every month after that they will get a reminder SMS with the option to SKIP or STOP that month’s payment.
Your charity can fully customise all of these messages that go out to your subscribers so you can make them that little bit more personal. Some of our clients add live URLs to either their social channels, websites, videos or infographics to help drive more traffic to those direct channels.
The reporting side of things of regular giving is a different topic; it is up there with one of our main USPs due to the final detail it gives.