Four ways your charity can use outbound SMS
SMS has become one of the most commonly used methods of communication today. Why? Well because almost everyone either has access to or owns a mobile phone, which is most likely within arm’s length of them at all times.
Mobile phones are becoming the ultimate tool for everything. They started off being used for phone calls and short texts; now we can access the internet, online banking, video call, make payments, watch movies and much more.
Four ways you can use outbound SMS to enhance your mobile fundraising and engagement;
Standard message, address verification, response request and donation request.
Let’s look in a nutshell at each and ways they can be used.
Standard Outbound: An SMS that you do not require a
reply to. This is used for information or marketing purposes; you may decide to
insert a URL within the message to direct traffic to a website of your choice,
gift aid web form, landing page or much more.
Address Verification: This does what it says on the tin, captures the addresses of your supporters. All information given is matched to a full UK address which is fully recorded and stored on your InstaGiv account.
Donation Request: Compose an SMS asking your recipients to reply with one of your single giving or regular giving keywords. With single, this will secure a one-off donation, and with regular this will secure a new subscription.
Response Request: Typically used for anything that you need a response for. This allows you to send a recipient list an outbound text, giving them the ability to reply to you. This is often used for; callbacks, email capture, support for petitions, event sign-ups, registrations and much more.
Most people tend to open, read and digest the contents of a text message as it is the little bit more personal than email.
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