Attract, Connect, Engage and Inspire your Supporters with SMS
SMS can be incorporated into almost everything in today’s mobile and technology world. Our vision is that SMS has the ability to turn strangers into visitors, then supporters, donors and lastly advocates.
Attract strangers by actively advertising and promoting your work, your cause and how your efforts go towards helping those in need and making the world better. How to do it? By using blogs, social media, SEO, inbound marketing via SMS, look for key interest indicators and keep your message simple. Use both offline and online marketing techniques to ensure you are covering all areas.
Connect with those visitors and potentially turn them into supporters by using SMS to capture details. This can be done by inserting a URL to a landing page in an SMS. You can also use both inbound and outbound SMS for capturing contact details by simply having your supporters either send a text or a reply to a text. All responses will be fully recorded on your InstaGiv platform. Capturing visitor contact details will allow you create a CRM or database, and later on you can then send them updates about your cause and keep them in the know about the work you do, keeping them engaged and interested.
Convert your new supporters into donors by engaging with them. The most efficient, user friendly, personal and reliable method is SMS. Using SMS for engagement is a sure way to know that your readers have got your message. A text message tends to be read 100% of the time when received to a handset. Unlike email, you have no risk of the text going into a spam or junk folder. Text is personal, and the reader is more likely to open the SMS and digest the contents. You can gather donations through both inbound and outbound SMS; outbound is sending a text to your opted in supporters and asking them to reply with a donation, and inbound is having your text code well-advertised and promoted encouraging your supporters to send a text to donation to your cause.
Inspire your donors into becoming regular donors or advocates. Having a successful regular giving campaign is the ultimate aim for many charities and with SMS, that is made possible with minimal effort required. In addition, having a database of advocates is only going to bring benefits to your charity as you will have a team of individuals who will publicly support and promote your cause.
This is only one way a donor journey could work with SMS, right from being a stranger to an advocate. One aim of many charities is turn strangers into donors and this shows how incorporating SMS into your marketing strategy could help you achieve that aim.
Why SMS and what are the benefits? We have stated many in the above article but here are some more to add to the list;
- Two way communication – receive replies to your outbound send, to include; donations, email addresses, names, postal addresses, support for petitions, registrations, event signups and much more.
- Trackable using our delivery report – you can see how many SMS’ were delivered.
- Multiple message parts and extra characters available.
- Can include live short URLs.
- Costs less than a phone call.
- Takes less time that a phone call.
- Recipients do not require internet to receive text messages.
- People are most likely to receive and read an SMS than they are an email.
- Fast delivery rate.
- Opt-in/out available.
- Detailed, online real time reporting.
For more information, please contact us at firstname.lastname@example.org