All posts by Cathal

outbound sms

Four ways your charity can use outbound SMS

SMS has become one of the most commonly used methods of communication today. Why? Well because almost everyone either has access to or owns a mobile phone, which is most likely within arm’s length of them at all times.

Mobile phones are becoming the ultimate tool for everything. They started off being used for phone calls and short texts; now we can access the internet, online banking, video call, make payments, watch movies and much more.

Four ways you can use outbound SMS to enhance your mobile fundraising and engagement;

Standard message, address verification, response request and donation request.

Let’s look in a nutshell at each and ways they can be used.

Standard Outbound: An SMS that you do not require a reply to. This is used for information or marketing purposes; you may decide to insert a URL within the message to direct traffic to a website of your choice, gift aid web form, landing page or much more.

Address Verification:
This does what it says on the tin, captures the addresses of your supporters. All information given is matched to a full UK address which is fully recorded and stored on your InstaGiv account.

Donation Request:
Compose an SMS asking your recipients to reply with one of your single giving or regular giving keywords. With single, this will secure a one-off donation, and with regular this will secure a new subscription.

Response Request:
Typically used for anything that you need a response for. This allows you to send a recipient list an outbound text, giving them the ability to reply to you. This is often used for; callbacks, email capture, support for petitions, event sign-ups, registrations and much more.

Most people tend to open, read and digest the contents of a text message as it is the little bit more personal than email.

Register for a free demo of our platform, click here.

Caitriona McCarry

Charity Gift Aid

Allowing your Supporters to Gift Aid their Text Donations

Using the instaGiv platform, clients can enable gift aid on any of their fundraising campaigns, essentially meaning that for every pound a supporter donates, the charity receives an extra 25p from the government.

When GA is enabled on a campaign, you have the choice to either ask your donors to reply to the GA ask SMS with their name, house number & postcode or, you can ask them to click on a URL within the SMS, directing them to GA capture declaration page.

The webform was built by our developers alongside the HMRC requirements. With both methods, all declarations are recorded and stored on your InstaGiv account, allowing you to easily download this information at any time, for processing.

Why use gift aid? Because you can collect an extra 25p for every pound donated. When supporters opt in to gift aid their donation, any donations from them from the past four years will have GA collected on them.

Do you struggle to get your donors ad supporters to agree to gift aid their donation? Perhaps a factsheet, FAQ section or an informative infographic on gift aid to help give your audience an insight into what gift aid is and how it does not cost them anything additional.

Watch your Charity grow & sparkle with #instagiv text to donate services
#MobileFundraising #TextToGive

Can I Run SMS Competitions with InstaGiv?

The answer is, yes, you can. 

If your charity has something to give away to its supporters, here at InstaGiv we can provide you with the text software allowing you to gather competition or prize draw entries. 

 Another added benefit of this is that you can also add a voluntary donation element to your campaign. Entries are not subject to whether someone has donated or not, however with our campaign setup, you can give them a choice.

At InstaGiv, we use 70### shortcodes for charity donations; these must only be used to receive donations and not to give away an item of monetary value. We have several SMS products available on our 70 shortcodes such as; Single Giving via SMS, Regular/Monthly Giving via SMS, Address collection, Event Fundraising and Registration keywords which have no donation attached.

Competitions and free prize draw campaigns are set up on commercial codes beginning with 84###, allowing us to allow our charity clients to gather entries and, if they choose to do so, add the optional donation tool.

Our campaign setup allows you to set the start and end date and time of your draw as well as pick a mobile number at random for the winner. 

 If you want to spice things up a little for your supporters, you can add the “element of skill” functionality to your campaign. This means that to enter the draw, they must answer a question.

For example;

What is the capital of Ireland?

 A) Dublin

 B) Belfast

 C) Cork

Your supporters would then have to text your chosen keyword, i.e., ENTER + A, B or C

Our system will then gather all correct entries into an inbound report and pick a number winner on your chosen end date and time.

 However, if you wanted to keep it as simple as possible, you can have your supporters text the keyword only, without the element of skill tool.

With both instances, there is a full inbound report available. Once someone enters, they will receive an acknowledgement thank you SMS instantly, and it is your choice if you want to add the optional donation to this text. You can customise this bounce-back text on your InstaGiv platform.

View your total number of entries and total donations raised at any time and in real-time via your platform.

For more information, a copy of our brochure or a free 1:1 demo, please email caitriona@instagiv.com.

mobile fundraising

5 Features of InstaGiv Mobile Fundraising & Engagement

This blog will give you an insight into some of the various tools and features available to charities who use InstaGiv as their mobile fundraising and engagement provider.

Customisable response messages

For any text code you have, anyone who engages with or texts a donation will receive a bounce-back response message instantly. This is fully customisable by the charity, which is the perfect opportunity to thank your supporters for their donation and also drive more direct traffic to your website or social channels by inserting a live URL. People love the likes of visuals and videos, why not have a link to a video illustrating how their donation helps?

Consent Feature

Gather opt-ins from your donors with ease, using InstaGivs fully compliant consent feature. There are two modes for you to choose from; implicit and explicit. With both, you capture their consent preference at the point of donation. Some clients use this on single giving campaigns and then use our bulk outbound SMS tool, send a text to all opt-ins to upgrade them to a monthly gift. All consent preferences are recorded and stored on your InstaGiv account, any changes to these and STOP requests are updated in real-time by our system.

Real-time reporting

Reporting is essential when monitoring and measuring the success of your fundraising efforts. We have full inbound reports for all campaign types to give you an accurate overview of the progression status of your active campaigns. Our clients have highly commended our regular giving reporting for the level of detail it provides such as; the monthly breakdown of signups, donations, skips and new subscribers, subscriber donations by month, stop/skip charts, monthly attrition, retention rates and much more.

Multiple price points

Each of your donation keywords will be given an assigned price point; this means your donors do not have to write the amount in their text, the simple type the keyword and send. The amount you have assigned to that keyword, will therefore then be deducted from their phone bill or phone credit. With that said, there is flexibility, so your donors can donate more should they wish to, in this instance, they will then have to put the amount in their text. I.e. GIVE £10

We can facilitate price points that range from £1 to £20.

Sub Keywords

Our sub keyword mechanism allows you to create multiple campaigns under the one keyword. This means you can have separate attacks on your InstaGiv account at no additional cost. For example; keyword GIVE, sub-campaigns:  GIVE ONE, GIVE TWO and so on. As long as you have a new word behind the initial keyword to differentiate between them. This means separate reporting and separate totals per sub-campaign.

For a free, live demo of our software platform, please get in touch as; help@instagiv.com.

Dry January 2019

Key Dates for your Dairies

The New Year marks the beginning of all the national awareness days again. There are so many awareness days now that there is probably one to cover the majority of causes throughout the UK.

Does your charity make the most of upcoming awareness days that relate to your cause?

When planning your fundraising and upcoming campaigns, it may be beneficial to keep some of these days in mind. This is a great idea when you are launching a new campaign. You could tactfully plan to launch your campaign on a day that coincides with a national day of awareness to maximise your engagement rates.

There are too many to list, in fact, there are hundreds if not thousands. However, I have listed below some useful articles listing most of the UK’s awareness days. It might be a good idea to keep a note of some in your calendar.

There’s no time like the present – Dry January is currently happening as we speak. This lasts the entire month and is to promote a healthier you for the New Year by cutting out alcohol. Why not incorporate this into your fundraising? Encourage your supporters to donate to your cause as they save some funds by participating in Dry January.

Also in January; National Obesity Awareness Week and Cervical Cancer Prevention Week.

Throughout the Spring of this year we have seen awareness days for; World Cancer Day, Time to Talk, Eating Disorders Awareness week, No Smoking Day, Walk to Work Day, World Health Day, World Autism Month, Mental Health Awareness Week, National Human Trafficking week and Red Nose Day.

These are just to name a few, to help you and your charity begin your preparations for your Awareness Day Fundraising.

The URLs below outline the awareness days, weeks and months for the remainder of 2019, check them out to get yourself involved.

https://www.nhsemployers.org/your-workforce/retain-and-improve/staff-experience/health-work-and-wellbeing/sustaining-the-momentum/calendar-of-national-campaigns-2018/calendar-of-national-campaigns-2017-table

https://changestar.co.uk/charity-calendar/

Happy New Year

Happy New Year from all the team at instaGiv

It is hard to believe that Christmas and the New Year are behind us now after all that excitement over the past 6 weeks.

We are delighted to say that many of our clients who had Christmas fundraising campaigns totally excelled their expectations and raised an amazing amount of money for their festive fundraising.

An incredible December

Our charities raised a combined £160,000 during the month of December and over 350,000 outbound SMS’ were sent. We are delighted with December’s outcome and are striving to be better in January and the coming months.

Raffles and Lotteries

December welcomed many single giving campaigns, the launch of over 5 new Christmas Raffles by our clients and also a number of festive competitions by The Silver Line, Children’s Heartbeat Trust, Mental Health UK and SAMH to name a few.

Our goals for this new year include to continually improve our customer service, continue to improve and provide the most flexible, user-friendly and efficient SMS donations and engagement service to our clients and climb the ladder with our new Raffles and Lotteries via SMS service.

New year, new you?

What has your charity got in the pipeline for your new year fundraising? Throughout the month of January, we will be offering our tailored platform demos again. These demos are designed to zoom into the requirements of your charity and focus on your particular needs for example;

  • Details on our in-depth reporting
  • Regular giving set up, text-to-give for beginners
  • SMS lotteries and much more

Our demos are not sales related and you are not obliged to sign up to InstaGiv after your online demo with one of our team members. It is a free service to help you see how mobile fundraising and engagement work with InstaGiv and the benefits that it can bring to your charity.

So if you’re considering introducing SMS as a fundraising tool or wishing to change providers, we will be happy to assist you with a demo, call or live chat to help aid your decision-making process. If you want to find out any more information about instaGiv and what we can do to help your charity, contact us at help@instagiv.com or fill in the contact us form and we’ll be in touch as soon as possible.

Instagiv
Instagiv

8 sleeps until Christmas

17th of December – how has that happened already?

How has Christmas came around so quickly?
How has Christmas come around so quickly?

This year has flown in for us but then again, time does fly when you are kept busy. We are beyond delighted to see the success of our client’s festive Christmas campaigns for this year and they’re not over yet.

This time of year brings out the generosity in many people. According to the Charities Aid Foundations Annual Giving Report for 2018, November and December are the two peak months each year for charity giving.

People are more generous in November and December

This shouldn’t come as a shock as these months have Movember, Giving Tuesday and countless Christmas appeals. This year, we saw a rise in the number of campaigns being created by our clients in preparation for Giving Tuesday and in addition to that, there have been over 200 Christmas keywords requested in recent weeks.

Almost every type of our SMS fundraising range being used this season from Single Giving, Raffles, Lotteries, Competitions, Event type, Outbound SMS and Registration campaigns.

CAFs giving report also illustrates the different age groups and how often they tend to give to charitable causes. This is a great starting point when going into the year with fresh fundraising and campaign ideas as it allows you to aim to provide each of your demographics with the different ways to give that suit them best. See the end of this article for the link to the full report.

With just over one week to go, we would like to wish everyone the best of luck with their remaining fundraising campaigns. We can’t wait to hear how you all got on with your fundraising efforts.

Happy Christmas from instaGiv

From all of us here at instaGiv, we hope you have a Merry Christmas and a Happy New Year. If you need any help or assistance over the festive period with your fundraising campaign or would like to set up a last-minute fundraiser contact us on help@instagiv.com.

Instagiv
Instagiv

Use PSMS in a broadcast or DRTV appeal

Premium SMS
Premium SMS

Trying to get your supporters to actively engage and donate on a regular basis can be tricky – especially heading into the new year. A great way to get in front of them at the right time is with Premium SMS (PSMS).

You can use PSMS in a broadcast outbound text, DRTV appeal, social event or any type of fundraising activity.

Last minute crisis

Sometimes things pop up last minute or unannounced, like an unfortunate incident. This could result in a disaster appeal and you may choose to send a broadcast SMS to gather donations or actively advertise your text code as widespread as possible, to raise awareness and ask for donations.

In terms of the outbound SMS, if you have a list of recipients or a database of opted-in supporters gathered from using our consent feature. You can use these to send an urgent text asking them to reply with one of your donation keywords, to give to your cause. You can use this as a single one-off donation, or to subscribe your supporters to regular giving which is monthly gifts.

To use PSMS as a standard text-to-donate campaign it is as simple as creating your text code, customising your campaign and advertising it to your supporter base. The journey is very straightforward as we like to focus firmly on the donor experience.

Keyword

Texting a donation is as simple as texting a KEYWORD to 70###. While we have fixed price points for all our donation keywords, we also offer our clients the full flexibility of giving their donors the option to give more or less than the default amount, without having to create additional keywords and campaigns.

All donations and responses to outbound texts are recorded on your InstaGiv platform. You can view your inbound report which captures the finest of details right down to the donation amount, date and time and content of inbound texts.

Our regular giving reporting is something we often get praised on also, keeping tabs on donor retention can be somewhat exhausting and hard to do, with our regular reporting we make it so much easier for fundraisers. Our system is equipped to capture and record data right from the number of sign-ups per month, repeat donations, number of SKIP/STOPS per month, cumulative retention statistics and much more.

Quick turnaround

Our turnaround time is very quick. We aim to have all new requests actioned and set up within the same working day. Often enough, we can do this very soon after the request or registration is received.

Find out more information

If you’d like to find out any more information on PSMS, shortcodes, a member of our team would be more than happy to talk you through the process. Fill in the form on our contact page and we will be in touch as soon as possible.

Alternatively, please contact us directly on 028 7087 8220 or email us at help@instagiv.com.

Instagiv
Instagiv

 

Giving Tuesday – Give Back this Tuesday

Giving Tuesday 2018
Giving Tuesday 2018

#GivingTuesday is one of the biggest days of the year in Britain for the charity sector. It is the one day people have the chance to do something kind and give back to charity. Both individuals and businesses get involved, doing what they can to help those in need just before Christmas – one day can make a world of difference.

Giving Tuesday started back in 2014 and since then has grown to be bigger and better every year.

Doing our bit

The team here at InstaGiv and our sister company, Zymplify, are doing our bit for charity on Tuesday the 27th of November.
We have decided that with this time of year being cold and wet out, it would be worthy and beneficial to donate all our old clothes to one of our local homeless charities.

We have been swamped in recent weeks with both supporters and charities enquiring about setting up a text code for their cause in preparation for Giving Tuesday. Text giving is quick, easy, efficient and effortless, which is probably why most charities today have text as a donation collection method.

it’s not too late to set up your text code for the UK’s biggest giving day, with 6 days left it gives you plenty of time to set up your campaign, customise it to suit your cause, and watch the kind donations flow in.

Be quick though, as our “Tuesday” keywords are starting to run out!

Find out more information

If you’d like to find out anymore information on shortcodes, a member of our team would be more than happy to talk you through the process. Fill in the form on our contact page and we will be in touch as soon as possible.

Alternatively, please contact us directly on 028 7087 8220 or email us at help@instagiv.com.

Instagiv
Instagiv

Short code

The Benefits of using Dedicated Short Codes

Short code
Short code

Dedicated short codes are still an incredibly useful tool to raise money for charity. Over half of all worldwide online traffic was generated through mobile phones in 2018. As well as that, over 92% of people in the UK have mobile phones. Because of this, we’re pretty sure SMS marketing is still a really effective way to reach out to people in a personal way.

Wealth of benefits

There is a wealth of benefits that come with SMS marketing. One of those is the use of dedicated shortcodes. Shortcodes are an easy and efficient way to boost donations for any charity. They are short, snappy and are easy to remember. Let’s look at some of the benefits in greater detail…

  1. The 70### shortcode is dedicated to your charity. It’s the shortcode your supporters will associate with you and your cause. When someone sees or hear it, they will know it’s in relation to your charity as no other InstaGiv clients get used of it.
  2. Unlimited keywords. You pay a monthly fee for the ownership of your dedicated short code and with that, you can use our unlimited keywords allowing you to create multiple campaigns at no additional cost.
  3. You can use any of our products alongside your dedicated shortcode. These include; Single Giving, Regular Giving, Registration, Event, Address Capture and our outbound SMS tool.
  4. Having the flexibility of having unlimited campaigns on your dedicated code opens an umbrella of opportunities. You can create and launch as many new text-to-give campaigns as you want to at no additional cost. In turn, you’re helping to increase SMS income and raise further cause awareness.
  5. When using a dedicated short code, you do not have to wait for approval from our end or have to check a keywords availability. It’s your shortcode, so you can create and have access to new campaigns instantly.
  6. Not to mention all clients get full use of our Mobile Fundraising and Engagement platform at no extra cost. Here you can customise the thank-you response message sent to donors, add Gift Aid to your campaigns, send response/donation/address request outbound texts, add consent to your campaigns to gather opt-ins, view totals and inbound reporting in real time and much more.

Find out more information

If you would like to find out any more information on shortcodes, a member of our team would be happy to talk things through with you. Fill in the form on our contact page and we will be in touch as soon as possible.

Alternatively, please contact us directly at any time on 028 7087 8220 or email us at help@instagiv.com.

 

Instagiv
Instagiv