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Outbound SMS – How can your Charity use it?

Four ways your charity can use outbound SMS with InstaGiv

SMS has become one of the most commonly used methods of communication today. Why? Well because almost everyone either has access to, or owns a mobile phone, which is most likely within arms length of them at all times. Mobile phones are becoming the ultimate tool for everything. They started off being used for phone calls and short texts, now we can access the internet, do banking from them, video call, make payments, watch movies and much more.

Four ways you can use outbound SMS to enhance your mobile fundraising and engagement; Standard message, address verification, response request and donation request.  Lets look in a nutshell at each and ways they can be used.

Donation Request: Compose an SMS asking your recipients to reply with one of your single giving or regular giving keywords. With single, this will secure a one off donation and with regular this will secure a new subscription.

Standard Outbound: An SMS that you do not require a reply to. This is used for information or marketing purposes, you may decide to have URL within the message to direct traffic to a website of your choice, gift aid web form, landing page or much more.

Address Verification: This does what it says on the tin, captures the addresses of your supporters. All information given is matched to a full UK address which is fully recorded and stored on your InstaGiv account.

Response Request: Typically used for anything that you need a response for. This allows you to send a recipient list an outbound text, giving them the ability to reply to you. This is often used for; call backs, email capture, support for petitions, event sign ups, registrations and much more.

You can register for your keyword here.

outbound sms

Four ways your charity can use outbound SMS

SMS has become one of the most commonly used methods of communication today. Why? Well because almost everyone either has access to or owns a mobile phone, which is most likely within arm’s length of them at all times.

Mobile phones are becoming the ultimate tool for everything. They started off being used for phone calls and short texts; now we can access the internet, online banking, video call, make payments, watch movies and much more.

Four ways you can use outbound SMS to enhance your mobile fundraising and engagement;

Standard message, address verification, response request and donation request.

Let’s look in a nutshell at each and ways they can be used.

Standard Outbound: An SMS that you do not require a reply to. This is used for information or marketing purposes; you may decide to insert a URL within the message to direct traffic to a website of your choice, gift aid web form, landing page or much more.

Address Verification:
This does what it says on the tin, captures the addresses of your supporters. All information given is matched to a full UK address which is fully recorded and stored on your InstaGiv account.

Donation Request:
Compose an SMS asking your recipients to reply with one of your single giving or regular giving keywords. With single, this will secure a one-off donation, and with regular this will secure a new subscription.

Response Request:
Typically used for anything that you need a response for. This allows you to send a recipient list an outbound text, giving them the ability to reply to you. This is often used for; callbacks, email capture, support for petitions, event sign-ups, registrations and much more.

Most people tend to open, read and digest the contents of a text message as it is the little bit more personal than email.

Caitriona McCarry

Charity Gift Aid

Allowing your Supporters to Gift Aid their Text Donations

Using the instaGiv platform, clients can enable gift aid on any of their fundraising campaigns, essentially meaning that for every pound a supporter donates, the charity receives an extra 25p from the government.

When GA is enabled on a campaign, you have the choice to either ask your donors to reply to the GA ask SMS with their name, house number & postcode or, you can ask them to click on a URL within the SMS, directing them to GA capture declaration page.

The webform was built by our developers alongside the HMRC requirements. With both methods, all declarations are recorded and stored on your InstaGiv account, allowing you to easily download this information at any time, for processing.

Why use gift aid? Because you can collect an extra 25p for every pound donated. When supporters opt in to gift aid their donation, any donations from them from the past four years will have GA collected on them.

Do you struggle to get your donors ad supporters to agree to gift aid their donation? Perhaps a factsheet, FAQ section or an informative infographic on gift aid to help give your audience an insight into what gift aid is and how it does not cost them anything additional.

Watch your Charity grow & sparkle with #instagiv text to donate services
#MobileFundraising #TextToGive

Can I Run SMS Competitions with InstaGiv?

The answer is, yes, you can. 

If your charity has something to give away to its supporters, here at InstaGiv we can provide you with the text software allowing you to gather competition or prize draw entries. 

 Another added benefit of this is that you can also add a voluntary donation element to your campaign. Entries are not subject to whether someone has donated or not, however with our campaign setup, you can give them a choice.

At InstaGiv, we use 70### shortcodes for charity donations; these must only be used to receive donations and not to give away an item of monetary value. We have several SMS products available on our 70 shortcodes such as; Single Giving via SMS, Regular/Monthly Giving via SMS, Address collection, Event Fundraising and Registration keywords which have no donation attached.

Competitions and free prize draw campaigns are set up on commercial codes beginning with 84###, allowing us to allow our charity clients to gather entries and, if they choose to do so, add the optional donation tool.

Our campaign setup allows you to set the start and end date and time of your draw as well as pick a mobile number at random for the winner. 

 If you want to spice things up a little for your supporters, you can add the “element of skill” functionality to your campaign. This means that to enter the draw, they must answer a question.

For example;

What is the capital of Ireland?

 A) Dublin

 B) Belfast

 C) Cork

Your supporters would then have to text your chosen keyword, i.e., ENTER + A, B or C

Our system will then gather all correct entries into an inbound report and pick a number winner on your chosen end date and time.

 However, if you wanted to keep it as simple as possible, you can have your supporters text the keyword only, without the element of skill tool.

With both instances, there is a full inbound report available. Once someone enters, they will receive an acknowledgement thank you SMS instantly, and it is your choice if you want to add the optional donation to this text. You can customise this bounce-back text on your InstaGiv platform.

View your total number of entries and total donations raised at any time and in real-time via your platform.

For more information, a copy of our brochure or a free 1:1 demo, please email caitriona@instagiv.com.

mobile fundraising

5 Features of InstaGiv Mobile Fundraising & Engagement

This blog will give you an insight into some of the various tools and features available to charities who use InstaGiv as their mobile fundraising and engagement provider.

Customisable response messages

For any text code you have, anyone who engages with or texts a donation will receive a bounce-back response message instantly. This is fully customisable by the charity, which is the perfect opportunity to thank your supporters for their donation and also drive more direct traffic to your website or social channels by inserting a live URL. People love the likes of visuals and videos, why not have a link to a video illustrating how their donation helps?

Consent Feature

Gather opt-ins from your donors with ease, using InstaGivs fully compliant consent feature. There are two modes for you to choose from; implicit and explicit. With both, you capture their consent preference at the point of donation. Some clients use this on single giving campaigns and then use our bulk outbound SMS tool, send a text to all opt-ins to upgrade them to a monthly gift. All consent preferences are recorded and stored on your InstaGiv account, any changes to these and STOP requests are updated in real-time by our system.

Real-time reporting

Reporting is essential when monitoring and measuring the success of your fundraising efforts. We have full inbound reports for all campaign types to give you an accurate overview of the progression status of your active campaigns. Our clients have highly commended our regular giving reporting for the level of detail it provides such as; the monthly breakdown of signups, donations, skips and new subscribers, subscriber donations by month, stop/skip charts, monthly attrition, retention rates and much more.

Multiple price points

Each of your donation keywords will be given an assigned price point; this means your donors do not have to write the amount in their text, the simple type the keyword and send. The amount you have assigned to that keyword, will therefore then be deducted from their phone bill or phone credit. With that said, there is flexibility, so your donors can donate more should they wish to, in this instance, they will then have to put the amount in their text. I.e. GIVE £10

We can facilitate price points that range from £1 to £20.

Sub Keywords

Our sub keyword mechanism allows you to create multiple campaigns under the one keyword. This means you can have separate attacks on your InstaGiv account at no additional cost. For example; keyword GIVE, sub-campaigns:  GIVE ONE, GIVE TWO and so on. As long as you have a new word behind the initial keyword to differentiate between them. This means separate reporting and separate totals per sub-campaign.

For a free, live demo of our software platform, please get in touch as; help@instagiv.com.

content

Content Ideas for Charities

content

Here at InstaGiv, we understand that it is often difficult to create content that raises cause awareness and raise the profile of your charity. There are so many charities and non-profits out there who are of similar nature, so it is often hard to get yours to stand out.
After some research, we have put together a few ideas that may help catch the eye of your target audience and supporter base.

Vlogs/Videos

Everyone loves visuals, right? Rather the reading reams and reams of text, a short video clip or a vlog documenting some of the work of your charity is almost guaranteed to catch the eye of your supporter base than paragraphs of text. According to My Social Networking Market; 20% of browsers will read text on a website or social channel, whereas 80% will watch a video.

The use of visuals is definitely a good call, which brings us to our next point; images and infographics. A picture can tell a story better than any type of wording can. Images are great for catching the eye and infographics allow you to place some facts and figure on there also.

Go behind the scenes

Why not create a short piece of content showing your supporters the hard work that happens either on the road or within your office environment? Everyone loves a “meet the team” or “check out our HQ” – show your audience what the day in a life of someone who works to fight the cause in which they support is like. Everyone loves a nosey behind the scenes!

Interview your volunteers

Why would this help? Volunteers are there for a reason, they often do not get paid for the time or work they give to charity. It is therefore essential to get their views, thoughts and opinions and put them at the forefront of your charity. These people give their spare time to help a cause that they feel strongly for, a clip of them in action or telling the rest of UK why they do what they do, maybe perfect to help pluck on the heartstrings of your audience.

One final point before we finish this blog, another thing that has recently surfaced after some conversations with employees in the office, we discovered that Instagram stories are a big hit at the minute. We have also seen online some facts around how most Instagram users prefer to watch the stories of those that they follow, rather than scroll through their feed. Some food for thought – sometimes we are afraid to get in front of the camera, but perhaps when you do it once, that is the barrier broken.

Written by: Caitriona McCarry, Marketing

We hope you enjoyed the read! Feel free to let us know what blog topic you would like to see; Caitriona@instagiv.com.

mobile fundraising

What are the benefits of the SMS Raffles and Lotteries?

Many charities, not-for-profits and sporting organisations, tend to run raffles and recurring lotteries in support of their causes, or as part of a corporate partnership.
Traditionally, raffles and lotteries were carried out by collecting cash and handing out tickets from cloakroom books. Since technology and the world of digital has rapidly grown, these can now be carried out through SMS.

Getting in front of your audience via SMS

Why not consider using text messages to gather raffle lottery entries? Well, to begin with, 95% of UK households own a mobile phone, or 5 billion people globally (that’s two-thirds of the world’s population). Mobile phones are the most convenient tools for almost anything in today’s society. If you don’t have cash or card on you, no problem! Pay with your phone or enter a raffle/lottery with your phone using SMS.

Your entrants can enter, confirm their age and location, pay and receive ticket numbers all via SMS. There is no chance of them misplacing their ticket or not having enough cash on them to purchase. There are no cards, fuss or forms with SMS, it is an instant process with the full journey being through text. We can offer this through our partnership with Zaffo, also known as Capen; an external lottery manager, based in London.

Your SMS could get in front of the right person, at the right time

Research has shown that on average, people in the UK check their smartphones every 12 minutes of the day. People rely on their mobile devices so much that now is the right time for organisations who offer raffles and lotteries to go mobile also. Not to mention the cost of these things, while we do have charges, sending ticket numbers by text is much cheaper, effective and efficient than sending them via post.
You can cut out the hassle of collecting postal addresses, SMS also supports carbon footprint with this method being entirely paperless. Contact us for more information.

Caitriona McCarry
Marketing

Running happy kids in green field during summer time

What summer fundraising ideas have you got in your pipeline?

Running happy kids in green field during summer time

It might be hard to believe, but summer is almost here, and if you haven’t already, you should start to think about your fundraising ideas for the next few months.

While it might be effective, standing on the street with collection buckets in the pouring rain just does not sound appealing to anyone. Fortunately for us, there are loads of other fundraising ideas that don’t involve a raincoat and an umbrella.

Institute of Fundraisings

According to the Institute of Fundraisings most recent giving report, SMS donations are on the rise, and with the help from Instagiv, we can help you get the most out of your text message campaigns. By creating a fundraising campaign with us, you can take the time and hassle out of fundraising, freeing up your staff and volunteers to use their time much more effectively.

They’re quick and easy, as well as being user-friendly and have a very fast turnaround. Not only that, but Instagiv’s mobile fundraising and engagement platform will let you send donors a response message instantly, thanking them for their donation. You can enter information relevant to your charity response message, as well as adding a short URL link directing more traffic to your website if you wish.

Track in real time

By using Instagiv’s platform, you can log in, receive SMS donations from your keywords and track the progress of the campaigns in real time. Another great feature that we can offer you is to send outbound text messages to anyone who has previously donated and given consent to your campaigns so that you can create a long-standing relationship with your supporters. A quick text message can prove too much more effective and prompt donations than a phone call. Just upload a list of phone numbers to the Instagiv platform, and you can start to send out and schedule messages in advance, which is great when you are busy with other fundraising campaigns.

90% of texts are read within three minutes

While it might seem that text messaging is a thing of the past, 90% of texts are read within three minutes of being sent, and the end of the day will have read 98%. It is still an extremely effective marketing channel, which is also cheap and easy to set up and maintain. The great thing with SMS donations is that no matter how old it is, any mobile phone can receive a text message.

Regular giving, competitions via SMS, address capture, response SMS’, bulk outbound sends – we have it covered.

Why not request a free live demo with one of our experienced team members and see what Instagiv can do for you?

Text to donate

How often do you contact your donors?

Text to donate
Text to donate

With all the hype about GDPR and opting in vs opting out, many charities refrain from communicating with their donors and supporters. We believe it is essential to stay in contact with those who give to your cause, to keep them in the loop about how their donations help, what projects you are working on, upcoming events and much more.

Automated updates

Our system is designed to allow you to send your donors on an SMS journey, you can begin with a Single Giving campaign with consent enabled to gather opt-ins and from this, use our outbound SMS tool to keep in contact with them. Also, with having consent enabled on your campaign, you can also make use of our “extra response SMS” tool which allows automated texts to be sent to your opt-in donors weekly, monthly or at a delay of your choice.

When someone opts into future contact by your charity using InstaGiv’s SMS services, they are always sent a text in response, to acknowledge their consent preference and to give them the opportunity to opt-out again.

Recorded and trackable

All SMS correspondence between any mobile and your text campaigns with InstaGiv are fully recorded and stored on your account within the mobile history section; this information is stored for the benefit of the charity should they ever need this traceability information, and acts as an additional safety net. Our system has the intelligence to block any mobile number from receiving any SMS’ from you if they have opted out at any time post opting in.

When someone opts in, and their mobile number is on a recipient list for you to use within outbound SMS, if any mobile number, later on, opts out again, you do not need to scan through lists upon lists to remove their mobile number.

85% of people prefer SMS

From a recent survey carried out, we discovered that over 85% of people prefer SMS communication over phone call, I suppose it is because people do not need to take much time out of their day to read and respond to a text message, however an information call can take up to 30 minutes on some occasions.

From some client research, we can also see a trend in the times of outbound SMS’ being scheduled; most clients tend to send or schedule their sends for the late evening time after 6 pm.
At this time, most people are on the tube, trains, bus or at home, so they have time to check their phones.

Keeping in contact with your donors has never been easier, let us know if you would like one of our friendly advisors to give you a 1:1 demo.

Written by Caitriona McCarry
Client Accounts

Event Fundraising can really boost the cash you take in from your events

How can our charity use Regular Giving?

Regular giving, also known as monthly giving, holds several benefits for any charity.

To begin; we often get asked how our charity clients can upgrade their single donors to a monthly giving subscription? There are many ways you can do this; however, our most recommended and successful is by using our outbound SMS tool.

How can my charity qualify?

To qualify to be able to send your single donors an outbound SMS up upgrade them to a monthly gift, you must have first enabled our consent feature on your initial campaign. Our consent feature allows you to explicitly gather opt-ins and consent records from your donors, allowing you to use their mobile number for future marketing & communication.

From this, you can extract all opt-in mobile numbers, create a recipient list and send them a message asking them to reply to subscribe to a monthly gift of say; £3 per month to your cause.
All recipients who reply will then get an SMS in response to acknowledge their new subscription. Every month after that they will get a reminder SMS with the option to SKIP or STOP that month’s payment.

Customise

Your charity can fully customise all of these messages that go out to your subscribers so you can make them that little bit more personal. Some of our clients add live URLs to either their social channels, websites, videos or infographics to help drive more traffic to those direct channels.

The reporting side of things of regular giving is a different topic; it is up there with one of our main USPs due to the final detail it gives.

Contact us for more information on our entire regular giving package.