A step by step guide to setting up an SMS Giving campaign.
Are you thinking about adding SMS Giving to your fundraising campaign? SMS Giving helps you increase your fundraising income quickly and easily. Supporters simply text your keyword to a short phone number to donate.
- Complete our online sign-up form
It’s quick and easy and our dedicated support team will help get you set up
- Choose your keyword and keyword type
First choose whether you want to run a one-off or monthly giving campaign. Once you’ve done this you can choose your keyword. This should be something short, relevant and memorable as you want it to easy and quick for supporters to type and send when they see the advert. Campaign specific keywords work well, as supporters are more likely to donate when they feel they are contributing to something specific.
- Choose your donation amount
This is the default amount a supporter will donate when they text your keyword. £10 is a popular donation amount, but you can receive donations of up to £30.
- Customise your response message
Edit your response message to thank supporters for their donation. There’s lots you can do in here, such as including links to your website and social media or upgrading supporters to regular givers. It’s important to customise this to ensure a consistent tone and brand in line with all of your other touchpoints.
- Activate consent collection
If you want to contact supporters in the future, or if you’re not sure but want to make sure you have this as an option, you need to collect consent. You can choose from our two consent methods, both of which collect consent preferences at the point of donation. Collecting consent allows you to contact supporters in the future to request donations, convert them to regular givers or send information.
- Collect Gift Aid declarations
By turning on our Gift Aid feature, requests are automatically sent out to donors. You can choose to collect these via SMS response of webform response.
- Promote your keyword
Advertising your keyword well is key to raising as much money as possible. Limit the amount of text to make your call to action clear, for example “Text CHARITY to 70660 to donate £10”.
SMS Giving keywords are easy to add to many forms of promotion, such as;
– TV adverts
– Social media bios and posts
– Virtual events and livestreams
– Email communications
– Print ads
– Radio announcements
Our compliance guide will help you make sure all of your marketing messaging is complaint.
Download and keep our CHECKLIST to help you get started.