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4th May 2021
6 reasons you should be using SMS Giving
SMS Giving has been a trusted and effective fundraising tool for charities and supporters for years, and with the increased use of mobile phones for everyday tasks this doesn’t look to be changing anytime soon. So why do charities love SMS Giving?
- It’s quick and easy to set up and use.
You can set up new keywords from directly within your account, and customising your campaigns can be done in just minutes. Your entire fundraising campaign can be fully set up and ready to receive donations within hours. On top of this you can view all donations in real time. - You can fully customise your campaign.
You have control to ensure a consistent tone and branding in line with your other supporter touchpoints. Choose your keyword, edit the thank you message, set up follow up messages and choose whether to collect Gift Aid declarations and consent. - Keywords help build brand and campaign awareness.
You can choose the donation keyword you want to use to fundraise. Maybe you want to have your charity name because of the brand value and trust associated with it, or a keyword related to a specific campaign you’re running as when supporters feel they are donating towards a specific goal this can increase donations. - You can collect Gift Aid declarations.
Gift Aid is a valuable addition for charities. By switching on our Gift Aid feature supporters will automatically be asked to add Gift Aid. Declarations collect all of the information required by HMRC and are stored in the platform and you are notified when they are ready to be downloaded and collected. - You can collect consent at the point of donation.
Building a relationship with supporters is crucial to building their lifetime value. By collecting consent at the point of the donation you can contact supporters in the future to provide information, increase their emotional investment with your charity, appeal for donations and upgrade them to regular giving. - It’s easy for supporters to donate.
When supporters need to visit a website, or remember to do it later, or carry cash there is a risk of losing donations because that they either can’t do it at the time or forget to donate laterWith SMS Giving supporters can simply text the keyword to a short 5-digit number on the spot. No forms or fuss.
Get started today by signing up HERE.
