The competition, now in its second year, took place on Saturday 2nd February and was open to Tesco Distribution staff and their family and friends.
The event aimed to raise an incredible £60,000 which will contribute towards the £10 million record target that Tesco staff across the country hope to hit for Cancer Research UK, Tesco Charity of the Year.
This will help support research into improving the early diagnosis and detection of cancer, helping to ensure more people receive treatment at a time when it is more likely to be successful.
The system instaGiv developed enabled contestants to register online, link their own YouTube video and images to a gallery and write about themselves. They even got to choose their own donation sub-keyword, all online. This was then published into their own unique landing page for them to share on Facebook, Twitter and email to their friends.
Posters and business cards were also inserted into their campaign page so that they could print off their own advertising materials and display them at their depots, local shops, community centres or hand out to friends and family.
Any literature the semi-finalists printed off carried the compliance text, so those voting knew exactly how much they were donating and the charges as well as handy little QR codes for smartphone users.
Tesco Training Manager Jessica Churchill said:
“Distribution’s Got Talent has been a great opportunity for colleagues at Tesco, their friends and family to showcase their amazing talents while raising funds for Cancer Research UK. We did not think we would find the gems that we have hiding among the shelves from comedians to opera singers to performing dogs. Distribution’s Got Talent has been a success across all the distribution centres as far north as Goole down to Southampton reaching over 10,000 colleagues.
“The competition reached its conclusion on Saturday with the Grand Final at the Daventry Court Hotel. 17 Acts performed and one of the ways for them to secure their place in the final was through text voting.
“The text vote system has been a great way for acts to publicise their performance and raise funds for Cancer Research UK. We hope this exciting event will have raised £60k for Cancer Research UK.”
This isn’t the only Voting Donation Challenge instaGiv have been involved with. Other voting donation challenges include a Strictly Come Prancing competition with Scottish children’s charity Aberlour, and Yorkhill’s name a bear vote meter.
instaGiv are now looking to partner with adventure challenge companies, who would like to offer a donation threshold system.
For more information about Cancer Research UK and the Tesco Charity of the Year visit www.cancerresearchuk.org/tesco