mobile donation solutions

Category Archives: Charities on Facebook


Darron Mark

Seriously, what happened there? This went from zero to millions in a matter of hours. With no one charity setting this campaign up, it just went viral all on it’s own, with the agenda of building more awareness to those who have been afflicted with, or know someone who has been through cancer.

Not all have been so lucky to tell of their survival, as many still die from this condition that afflicts 1 in 3 of us. Nobody in the developed world is immune to cancer, as it affects every one of all ages or genders, with breast cancer and prostate cancer being the biggest killers.

Facebook, with all it’s security and spying revelations in the news recently, is still an influential social media platform, with many of us visiting the site on mobile platforms upwards and beyond 5 times an hour.

The recent negative #NeckNomination which originated in Australia was spun on it’s head with South African, Brent Lindeque doings something positive, and then nominating his friends into doing something positive too. He captured his moment of kindness on YouTube, and the video has scored over 750,000 hits so far.

How many people have actually donated to a charity as a result of posting a picture of them self without make-up? The numbers would suggest that despite what the naysayers are putting out, that this is merely an attack of conscious, a great deal of money has been raised.

The money going to Breast Cancer Campaign – suggests this is more than just an exercise in self-promotion.

“When the #nomakeupselfie phenomenon broke we needed to act quickly to take advantage of the outpouring of generosity from the UK public. Having an instaGiv account set up and ready to go meant we could give people a really easy and convenient way to donate and we could also start making the thank you and conversion calls by the end of the week by allowing our phone provider access to the instaGiv back office. We took several thousand donations on our web page during the week, but SMS was the way that 85% of our new supporters chose to help us. We’re looking forward to learning how we can best engage with this audience in the days and weeks to come.”

Joel Voysey
Head of Stewardship

It was for this very reason we spent months developing a more responsive solution, one that reduces the 4/5 working day wait to just a matter of seconds, it’s been a costly development, but one that we feel gave our charity clients a competitive advantage in reacting to the wave of donations coming in, and not have to see what is left on the beach after it’s all died down.

I even got involved with the #makeupselfie, and it wasn’t pretty…

instaGiv supports Tesco Distribution’s Got Talent to help beat cancer

Distributors Got Talent Poster

Once again instaGiv have been involved in Tesco Distribution’s Got Talent  enabling people to vote for their favourite act and raise vital funds for Cancer Research UK.

The competition, now in its second year, took place on Saturday 2nd February and was open to Tesco Distribution staff and their family and friends.

The event aimed to raise an incredible £60,000 which will contribute towards the £10 million record target that Tesco staff across the country hope to hit for Cancer Research UK, Tesco Charity of the Year.

This will help support research into improving the early diagnosis and detection of cancer, helping to ensure more people receive treatment at a time when it is more likely to be successful.

The system instaGiv developed enabled contestants to register online, link their own YouTube video and images to a gallery and write about themselves. They even got to choose their own donation sub-keyword, all online. This was then published into their own unique landing page for them to share on Facebook, Twitter and email to their friends.

Posters and business cards were also inserted into their campaign page so that they could print off their own advertising materials and display them at their depots, local shops, community centres or hand out to friends and family.

Any literature the semi-finalists printed off carried the compliance text, so those voting knew exactly how much they were donating and the charges as well as handy little QR codes for smartphone users.

Tesco Training Manager Jessica Churchill said:

 Distribution’s Got Talent has been a great opportunity for colleagues at Tesco, their friends and family to showcase their amazing talents while raising funds for Cancer Research UK.  We did not think we would find the gems that we have hiding among the shelves from comedians to opera singers to performing dogs.  Distribution’s Got Talent has been a success across all the distribution centres as far north as Goole down to Southampton reaching over 10,000 colleagues.

“The competition reached its conclusion on Saturday with the Grand Final at the Daventry Court Hotel.  17 Acts performed and one of the ways for them to secure their place in the final was through text voting. 

“The text vote system has been a great way for acts to publicise their performance and raise funds for Cancer Research UK. We hope this exciting event will have raised £60k for Cancer Research UK.”

This isn’t the only Voting Donation Challenge instaGiv have been involved with. Other voting donation challenges include a Strictly Come Prancing competition with Scottish children’s charity Aberlour, and Yorkhill’s name a bear vote meter.

instaGiv are now looking to partner with adventure challenge companies, who would like to offer a donation threshold system.

For more information about Cancer Research UK and the Tesco Charity of the Year visit

Action for Children launch innovative campaign featuring instaGiv Facebook Tab

The app found here (Facebook Tab) is being used to help drive engagement for the upcoming awareness campaign designed to drive change to the laws surrounding Neglect in the UK.

It was produced in-house at Action for Children by the Digital Communications Team using the instaGiv Mobile Fundraising Platform, this puts Mobile, Social & Digital Fundraising tools in the hands of those who need them most, and are developed to be quick to deploy and easy to edit.

For more information about the campaign please go here:

For more information on the instaGiv Mobile Fundraising Platform then please go here:

Action for Children Facebook Tab Created using the instaGiv platform

Created using the instaGiv platform


Has your charity published it’s social media policy?

With new technology opening up our campaigns to more donors and supporters from new media such as social media it’s important that all within the organisation understand how they fit into the brand profile and what their responsibilities are in terms of how they represent themselves on social media.

With that said, most fundraisers I know are already working a bazillion hour week, and the time to get everyone around a table to discuss social media policy is near impossible to find!

Step in the Policy tool from rtraction, thsi clever tool will take you through a quick form filling process that will produce a policy that will stand all in good stead. It also helps focus on those who have the most ability to make an impact on social media.

The policy below took me <3 mins to create;

instaGiv Social Media Policy


This policy governs the publication of and commentary on social media by employees of TXT2Give and its related companies (“instaGiv”). For the purposes of this policy, social media means any facility for online publication and commentary, including without limitation blogs, wiki’s, social networking sites such as Facebook, LinkedIn, Twitter, Flickr, and YouTube. This policy is in addition to and complements any existing or future policies regarding the use of technology, computers, e-mail and the internet.


instaGiv employees who are operations, admin or Finanace are not allowed to publish or comment via social media in any way during work hours or using work facilities, or in any way that suggests they are doing so in connection with instaGiv. instaGiv employees who are Management, Marketing or Sales are free to publish or comment via social media in accordance with this policy. Such employees are subject to this policy to the extent they identify themselves as a instaGiv employee (other than as an incidental mention of place of employment in a personal social media on topics unrelated to instaGiv).

Before engaging in work related social media, employees must obtain the permission of the Managing Director.

Notwithstanding the previous section, this policy applies to all uses of social media, including personal, by instaGiv employees who are Directors, as their position with instaGiv would be well known within the community.

Publication and commentary on social media carries similar obligations to any other kind of publication or commentary.

All uses of social media must follow the same ethical standards that instaGiv employees must otherwise follow.

Setting up Social Media

Assistance in setting up social media accounts and their settings can be obtained from instaGiv’s Marketing Manager.

Social media identities, logon ID’s and user names may not use instaGiv’s name without prior approval from the Managing Director.

Your profile on social media sites must be consistent with your profile on the instaGiv website or other instaGiv publications. Profile information may be obtained from the Marketing Manager.

Official instaGiv photographs must be used for your profile photograph. instaGiv photographs can be obtained from

Don’t Tell Secrets

It’s perfectly acceptable to talk about your work and have a dialog with the community, but it’s not okay to publish confidential information. Confidential information includes things such as unpublished details about our software, details of current projects, future product ship dates, financial information, research, and trade secrets. We must respect the wishes of our corporate customers regarding the confidentiality of current projects. We must also be mindful of the competitiveness of our industry.

Protect your own privacy

Privacy settings on social media platforms should be set to allow anyone to see profile information similar to what would be on the instaGiv website. Other privacy settings that might allow others to post information or see information that is personal should be set to limit access. Be mindful of posting information that you would not want the public to see.

Be Honest

Do not blog anonymously, using pseudonyms or false screen names. We believe in transparency and honesty. Use your real name, be clear who you are, and identify that you work for instaGiv. Nothing gains you notice in social media more than honesty – or dishonesty. Do not say anything that is dishonest, untrue, or misleading. If you have a vested interest in something you are discussing, point it out. But also be smart about protecting yourself and your privacy. What you publish will be around for a long time, so consider the content carefully and also be cautious about disclosing personal details.

Respect copyright laws

It is critical that you show proper respect for the laws governing copyright and fair use or fair dealing of copyrighted material owned by others, including instaGiv own copyrights and brands. You should never quote more than short excerpts of someone else’s work, and always attribute such work to the original author/source. It is good general practice to link to others’ work rather than reproduce it.

Respect your audience, instaGiv, and your coworkers

The public in general, and instaGiv’s employees and customers, reflect a diverse set of customs, values and points of view. Don’t say anything contradictory or in conflict with the instaGiv website. Don’t be afraid to be yourself, but do so respectfully. This includes not only the obvious (no ethnic slurs, offensive comments, defamatory comments, personal insults, obscenity, etc.) but also proper consideration of privacy and of topics that may be considered objectionable or inflammatory – such as politics and religion. Use your best judgment and be sure to make it clear that the views and opinions expressed are yours alone and do not represent the official views of instaGiv.

Protect instaGiv customers, business partners and suppliers

Customers, partners or suppliers should not be cited or obviously referenced without their approval. Never identify a customer, partner or supplier by name without permission and never discuss confidential details of a customer engagement. It is acceptable to discuss general details about kinds of projects and to use non-identifying pseudonyms for a customer (e.g., Customer 123) so long as the information provided does not violate any non-disclosure agreements that may be in place with the customer or make it easy for someone to identify the customer. Your blog is not the place to “conduct business” with a customer.

Controversial Issues

If you see misrepresentations made about instaGiv in the media, you may point that out. Always do so with respect and with the facts. If you speak about others, make sure what you say is factual and that it does not disparage that party. Avoid arguments. Brawls may earn traffic, but nobody wins in the end. Don’t try to settle scores or goad competitors or others into inflammatory debates. Make sure what you are saying is factually correct.

Be the first to respond to your own mistakes

If you make an error, be up front about your mistake and correct it quickly. If you choose to modify an earlier post, make it clear that you have done so. If someone accuses you of posting something improper (such as their copyrighted material or a defamatory comment about them), deal with it quickly – better to remove it immediately to lessen the possibility of a legal action.

Think About Consequences

For example, consider what might happen if a instaGiv employee is in a meeting with a customer or prospect, and someone on the customer’s side pulls out a print-out of your blog and says “This person at instaGiv says that product sucks.”

Saying “Product X needs to have an easier learning curve for the first-time user” is fine; saying “Product X sucks” is risky, unsubtle and amateurish.

Once again, it’s all about judgment: using your blog to trash or embarrass instaGiv, our customers, or your co-workers, is dangerous and ill-advised.


Many social media users include a prominant disclaimer saying who they work for, but that they’re not speaking officially. This is good practice and is encouraged, but don’t count on it to avoid trouble – it may not have much legal effect.

Wherever practical, you must use a disclaimer saying that while you work for instaGiv, anything you publish is your personal opinion, and not necessarily the opinions of instaGiv.

The Marketing Manager can provide you with applicable disclaimer language and assist with determining where and how to use that.

Don’t forget your day job.

Make sure that blogging does not interfere with your job or commitments to customers.

Social Media Tips

The following tips are not mandatory, but will contribute to successful use of social media.

The best way to be interesting, stay out of trouble, and have fun is to write about what you know. There is a good chance of being embarrassed by a real expert, or of being boring if you write about topics you are not knowledgeable about.

Quality matters. Use a spell-checker. If you’re not design-oriented, ask someone who is whether your blog looks decent, and take their advice on how to improve it.

The speed of being able to publish your thoughts is both a great feature and a great downfall of social media. The time to edit or reflect must be self-imposed. If in doubt over a post, or if something does not feel right, either let it sit and look at it again before publishing it, or ask someone else to look at it first.


Policy violations will be subject to disciplinary action, up to and including termination for cause.


Great use of the instaShare

Great Ormond Street Hopspital Childrens Charity know a good thing when they see it & havng uploaded their new video to the instaShare (available to all instaGiv charities) they decied to take it one step further & embed it on a custom tab on their Facebook page.


We love seeing all the myriad ways our digital tools are used to promote charities mobile fundraising campaigns, and are excited about what you will do with the next batch coming soon…


looking for a way to excite your corporate supporters?

The video below is review of The 2010 Pedigree adoption drive a campaign by Hyper for Pedigree to highlight the plight of abandoned dogs.

The creativity used in integrating offline & online is to be admired, for anyone looking for a way to excite their corporate supporters there are some whopping hints in here!

We provided the sms platform for this campaign, to learn how to integrate mobile into your campaign, use the links on the right to arrange a call back or presentation

Case Study: – Fundraising on Facebook

Mashable have published a short list of some innovative ways Charities have been raising funds on Facebook.

Most are Corporate tie – ups that see a sponsor rewarding a charity for the number of Facebook users who ‘like’ some piece of the sponsors Facebook marketing.

This is an area where we are seeing more growth as Companies scrabbling for social media marketing success see their partnerships with charities as the ideal vehicle for driving support & engagement.

To support the fund-raiser instaGiv have built the ability to co – promote a sponsor on all our social & mobile marketing tools.

Being able to report on how many people interacted with your joint campaign gives you an impressive edge when competing for a corporates attention.

For more info please mail:

£100k, no budget, no marketing, no staff, The power of Social Media!

There has been a lot of chatter and speculation about the recent campaign on Facebook in support of the NSPCC

This saw users of the social networking site changing their status updates to cartoon characters to show support for the charity.

But to be honest it’s not what the campaign is, but the how & who that is causing the discussion.


Because nobody knows who started it (not the NSPCC) or how it got traction.

What is known is that the NSPCC are crediting the campaign with raising over a £100,000 and doubling the number of followers on their Facebook page.

So to recap: A hundred grand, 57’000 new supporters all with no budget, marketing or staff…

Anyone fancy arguing the benefit of social media for charities with me today?

Read the NSPCC’s story about this

Read more about the campaign here (3rd Sector)

Contact David about instaGiv’s social media solutions
(viral marketing tools, analytics, platforms etc)

Social Good on Social Networks

Did you catch any of the coverage of the Mashable & 92Y Social Good Summit 2010 held in New York last week?

This was a series of events focussing on how new digital media can assist charitable causes.

Some of the Highlights;

Mashable & Shane Snow infographic - mobile donations (with thanks)

The stand out statistic is the fact that 95% of the mobile donors to the US Red Cross appeal for the  Haitian disaster were FIRST TIME givers, this echoes our experience and view that  adding a text donations channel to your fundraising mix does not cannabilise your other donation streams (Cash, credit cards etc.) but simply opens a door to a public willing to give but excluded by those traditional channels.

Some other highlights from last weeks summit;

3 Small Cause campaigns that won big with Social Media

How Social Good has Revolutionised Philanthropy

And finally, Facebooks Associate Manager of Public Policy talks about how Social Networks and how they can help Charities achieve their aims

Who Uses Facebook ?

Facebook passed the 500 million users mark on Wednesday, the clever folks over at mashable asked the extremely clever folks over facebakers who compile all sorts of statistics on Facebook to answer a simple question:

Who uses Facebook?

Takeaway: 26 Million UK Users  !!!

Thats 26 Million potential donors who you can contact for FREE !