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Alzheimer’s Society event featuring instaGiv platform raises over £50k
Saturday February 4th saw Lewis Clay beat 10 other finalists at the grand final of Distribution’s Got Talent in front of 350 people. The event raised a magnificent £51,000 for Alzheimer’s Society.
“It puts the whole thing into perspective when you realise what a difference we all made in supporting Alzheimer’s Society.”
Text voting began two weeks before and continued on the night. The act with the most votes was automatically in the final sing off. An amazing 8,985 votes were cast with 100% of each £1 text going to the charity.Lewis took that place, and performed again alongside Michelle Norton, 20, representing Daventry Clothing and Jessica Gordon, 13, representing Widnes.
he final decision however lay in the hands of the five judges, including Boyzone’s Shane Lynch and eighties pop star David Van Day.
Head judge Nigel Jones, Director of Distribution, said:
“The whole Distribution team were touched by the personal nature of this charity and how so many people are affected and were determined to really make a difference.”
MD Michael Carlin had this to say:
“It was great to see the way the team at Alzheimer’s Society used the instaGiv platform to help drive this great success, we thanks Tesco’s & Alzheimer’s for the opportunity of working with them on this innovative campaign and are glad it was such a success, for Alzheimers Society, Tesco’s & the event participants”
This event used the instaGiv Event promotion & Fundraising platform to facilitate the fundraising of the participants in the final. They each were able to choose their own code based on the charities keyword SUPPORT (SUPPORT Lewis, SUPPORT Jess, Etc) The platform also created resources based on the campaigns branding. A bespoke landing page (Click to View) & Business Cards (Click to View) were created automatically for each fundraiser.
The instaGiv platform was providing detailed real time reports on the progress of each fundraiser via dashboard but also via a totometer (Click toView).As you can imagine, this particular tool really drove the competition as each fundraisers departmental colleagues from top to bottom swung into action to support their finalist.
A Campaign like this is judged not only by it’s fundraising but also the level of engagement felt by the sponsor & individuals involved. You can see this reflected on the Facebook page created for the event. (Click to View)