Alzheimer’s in association with Tesco’s launched a ‘Scary’ Campaign for Halloween. Supporters were asked to text the Keyword Scary to 70080 to receive a trick or treat and make a £1.50 donation. The response message was configured to give the supporters 10 random ‘trick or treat’ response messages ranging from jokes to the recipe for Pumpkin soup.

Tom Hubbard-Green, E-Marketing and Social Media Manager at Alzheimer’s Society said:

‘As a charity we’ve used text donate before; but we’ve never used it in such an innovative way. The campaign is themed around Halloween and uses a special platform which lets us send randomized bounce-back messages to our supporters featuring a trick or a treat.

This type of text donate campaign is a first for Alzheimer’s Society and we hope it will be attractive to those wanting to donate to a charity, but don’t have the time to spare to organise a fundraising activity. It’s a fun and easy way to celebrate Halloween while raising vital funds to help fight dementia.’

Josh Hardie, Head of Corporate Responsibility from Tesco, said:

‘This campaign is a fresh way to raise money for our charity of the year, Alzheimer’s Society and Alzheimer Scotland during October. This year our staff and customers will go all out to celebrate Halloween, with spooky outfits and fun activities. We think they’ll like the opportunity of receiving something in return for their donation. We hope everyone will get out their mobiles and show their support and get texting.

read the more  here : http://alzheimers.org.uk/site/scripts/news_article.php?newsID=1075